Apple Computers Essay

1187 words - 5 pages

Apple Computers
There are many things you could think of when you hear the word apple. For example, “an apple a day keeps the doctor away” or “the apple doesn’t fall far from the tree.” Yet if you said apple to most Americans they would think of the infamous APPLE Computers. The reason this is so, is because APPLE Computers has changed history, present and the future in America. There are three main reasons for the company becoming so remarkable. First is Steve Jobs and Steve Wozniack, second is the early days of APPLE Computers and third is modern day APPLE and its great effect on America. APPLE Computers has captured the wallets of Americans, the minds of business men and the hearts of kids young and old.
It all started with two fearless leaders, two men paving the way for the future of electronics. It all started with Steve Jobs and Steve Wozniack. The C.E.O. of Apple, Steve Jobs, also known as the god of the iPod was also known for being cold in the workplace. (Deutschman, 248-249, 253, 35) Steve Jobs was the original flame behind the Apple fire. Even though at times Jobs was difficult for people to work with, he got the job done and did it well. “Wozniack was the brains behind Apple in the early days, the one who did all the hard engineering work while his better-known partner, Steve Jobs, served as the public face of the company.” (Lyons and Daniel) Wozniack is the lost piece of the Apple puzzle. Most people don’t know the story of Steve Wozniack. He put his heart, soul and mind into Apple. He hit it big in 1980 and had promise at Apple but in 1981 Wozniack was injured in a plane crash and never fully returned to Apple. Through all the years of Apple’s existence, there was conflict and tension between Jobs and Wozniack. “Jobs was quoted with saying that he was not a big fan of Wozniack.” (Deutschman, 42)(Lyons and Daniel) Jobs was known to be cold and demanding but somehow Wozniack managed to see past that for awhile and leave his mark on Apple forever. About five years ago, Steve Jobs was diagnosed with pancreatic cancer. Not only did this take a toll on Jobs but also the company. (“The Curious Case of Steve Jobs”) When Steve Jobs was diagnosed, first he tried to cover it up saying things like his extreme weight loss was due to a hormonal imbalance. Jobs knew his sickness would have an effect on the company so he tried covering it up but eventually opened up about it. As stated previously, Jobs’ sickness took a toll not just on him but also on his company. (Deutschman, 240) With each health report Apple’s stock would rise and fall. There was a consistent battle to keep Apple’s stock up and as well as Jobs’ health.

Apple Computers did not just magically come to be, the company and its employees went through many hardships and struggles before it became the powerful, influential company it is today. Apple was founded in 1976. (Carlton 1) It all started in the 70’s when the Apple Company was founded. Apple had great hope in the...

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