Apple Inc. Essay

1737 words - 7 pages

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.
The development of Apple Inc. came during the unstable economic times of the 1970’s. Best friends and college dropouts, Steve Jobs and Stephen Wozniak pooled their electronic and business skills to market what was to become the first personal computer. Stephen Wozniak had designed a small computer, the Apple 1, for the enjoyment of some friends at a Homebrew Computer Club meeting. The Apple 1 developed in Steve Jobs’ bedroom and garage, while he envisioned the commercial potential of a personal computer that could help families with personal finances and small businesses with day to day tasks. Vision, drive and creativity allowed this entrepreneur to take the risk to create a business. The challenge of building that business and the desire to control his destiny required passion and perseverance along with innovation.
Apple’s first personal computer, the Apple 1, took six months to design and 40 hours to build with an initial investment of $1300.00 (The seeds of success, 1982). In 1975 the entrepreneurs formed a partnership and decided on the name Apple. Ron Wayne designed the diagrams of the Apple 1 and the company logo, which play both on the company name and the word “byte”. A local retailer purchased the first Apple 1 for $666.66 and ordered 50 more to be produced (The Apple Museum, n.d.). Wayne’s relationship with Apple ended a year later due to financial reasons. With minimal funds, Jobs and Wozniak needed an investor to continue production. Mike Markkula, a retired marketing manager, provided financing and became one-third owner which led to the creation of Apple Computer Inc.
The closest comparison to this small computer at the time was the Altair 8800 and the Intel microprocessors used in calculators and watches. An improved version of the Apple 1 developed into the Apple 11, the first personal computer with graphics and a keyboard, and IBM soon followed Apple’s lead with their version of a small computer. The market for personal computers had been primarily in the business industry. Apple Computer sales netted $50 million by the last quarter of 1979 (Gitman & McDaniel, 2009) and Apple soon became the personal computer of choice for many small businesses and families, especially when Apple introduced the more user- friendly Macintosh computer in the 1980’s. The Macintosh was Apple’s first major step in adapting the personal computer to the desires of corporate America....

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