Apple Incorporated Essay

2564 words - 11 pages



Apple is one of the most revolutionary industries the world over. Famous for renovating the way we interact life forever with their technological genius forming what we know today as the computer; specifically the Macintosh. This company started out in a garage in Silicon Valley, created by 2 college dropouts with aptitude and vision. Growing to be a giant know and recognized all over the world. Inspirational design, sleek graphics, rebellious form, they cut a mold for themselves.
History
Lets begin by going all the way back to the time period around 1975 long before the formation of the corporation. Steve Jobs and Steven Wozniak had ...view middle of the document...

Jobs looked to the president of Pepsi-Cola John Scully to be president/ CEO of Apple Inc. to take it to the next level. He had made a wise decision but the two would soon be at odds. It came out that while Scully was quite a successful entrepreneur he was not the guy to be running in the computer industry, especially not apple. Jobs knowing this, tried to take back control of the company in the form of creating a mutiny against Scully. Another employee informed Scully about the upcoming backstabbing by Jobs who of which later decided to resign.
Scully was now during 1985 the head of apple only in title. As time went by his “leadership” would cost the company dearly. People were laid off left and right. A grand total of 1,200 employees kicked to the curb. To add insult to injury Scully was up against Bill Gates of Microsoft over the first edition of Windows. It was very similar to the Mac’s system to the point of which Apple could claim Copyright Infringement. Both went to court on the matter and in the end, Apple technology would not be used with Microsoft.

During the next few years Apple had relative success with the creation of Pages (their equivalent of MS Word), the Mac II and Postscript. This regained them the love and admiration of the media and the newspapers. Just when Apple thought it was all the way out of the hole, once again it was on the defensive. In 1990 Microsoft able to configure its operating system to every computer in the world while only Apple ran the Mac system. They at this time were losing due to the lack of versatility. Though Apple tried to inquire about licensing, the new CEO, Mike Spindler said it was “too late”. Scully was losing interest in the computer industry and stepped to the determinedly to the back. Mike became president.
Apple thought now they were in good hands; they were WRONG. Mike on all accounts was the worst possible individual for the job. He was an office recluse and his nature was quite impersonal. Though despite this some minor things were accomplished, the creation of the Power Mac family in 1994 which was worked on with Motorola and IBM, and the licensing of the Mac OS to a few other companies. Even with this success building computers was very tedious for Apple corp. During the winter of 95’ Apple hit rock bottom due to this. Spindler was officially out and Gil Amelio was up to bat.
Between the years of 1996-to 1997 Gil was breaking his face to make Apple the Comeback kid. He was responsible for changing the structure of the corporation, and implementing a better communication system. While this made a difference the company truly got hit in it’s 1st quarter, a 740mil loss in revenue. Decisions were made to get this one trick pony failure back on track; The acquiring of NeXT/Rhapsody and the return of Steve Jobs. Three things of which could be said to be the companies best decisions ever.
In July of 97 Gil resigned leaving the position of CEO wide open. Jobs got it,...

Find Another Essay On Apple Incorporated

Apples' Revolution Essay

2161 words - 9 pages worldwide such as the iPod 1rst Generation, the iPod Touch, and other recent products.iPod 1rst GenerationThe Apple iPod 1rst Generation (iPod 1G), was released in 2001, which at first struggled but now is the most popular mp3 player. Since 2001, 275 million iPod 1G have been sold, this just being one of the now many Apple products, and even though it is nine years old, it still is in high demand (Costello, n.d.). The idea was simple, it incorporated a

The Steve Jobs Way Essay

849 words - 4 pages not create and nurture Apple Computers Inc. on his own. His best friend, Steve Wozniak and he created Apple that would be a legendary corporation. Steve Jobs also visits many different companies to gather all the parts necessary to build a product. Many people were involved in the creation and rise of Apple Computer Incorporated. Steve Jobs would always be encouraging to his employees and make his company more holistic. The company is a whole and

Apple Case Study

1207 words - 5 pages in the market, leading the way phones communication should or will be. Apple Incorporated is a manufacturing based consumer electronics and related Software Corporation. Headquarters in Cupertino, California, Apple develops, sells, and supports a series of personal computers, portable media players, computer software, and computer hardware accessories. Apple is also constantly involved in the creation of new technology concepts, such as the iPhone

Apple, Inc. Business Analysis

1015 words - 4 pages Apple, incorporated. Created by innovative CEO Steve jobs (who recently passed away) and with the support of Steve Wozniak, is now a multinational corporation that’s focuses on consumer electronics, computer software, and commercial servers. With its broad line of revenue including: the apple computer, iPod, iPhone, iPad, and Mac apple strived for success with the idea to reach all consumers as its target market. The company started from Steve

Apple Inc

2567 words - 10 pages responsibilities of decision making in the hands of its employees in the field (Apple Computer, 2009). Apple’s Business philosophy Apple’s entire innovation depends upon one slogan that is ‘Think Different’. Apple has a strong and potential following of loyal customers and wide fan list that consistently deliver to the success of organization. Apple has incorporated the strategy leverage of creating innovations with more relevant ideas in its

Apple, Inc. Case Study

1711 words - 7 pages products, was received with skepticism. However, 1977 that would prove a defining year in the success of the company with the launch of the Apple 11 computer, which impressed the audience at a local fair as the first personal computer to feature color graphics and plastic casing. Consequently, the company became incorporated on 3rd January, 1977, according to Reuters (2014). It designs and manufactures mobile communication devices, portable music

A Brief Look into Apple Inc

2092 words - 9 pages incorporated on January 3, 1977. For the first four months of their new incorporation their revenues doubled for an average growth of 700%. As Apple began to churn out new technology that appealed to people’s innate desires to create and design, they became more and more successful. Towards the end of the 1970’s Apple had a full-scale production line and staff. Then in the last month of 1980 Apple launched an initial public offering at $22 per

Steve Jobs: The Man The Myth The Legend

2456 words - 10 pages “I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next” (Steve Jobs: Iconoclast and Salesman). Apple Incorporated has been the envy of the business world since Steve Jobs regained control of the company in the late 1990s. Jobs, a true visionary, was able to create products previously inconceivable, and lead Apple to the top of the

The History of Apple

934 words - 4 pages to be the “go to” product, with a reputation the competition cannot deny. At the tender age of twenty-one Steve Jobs and his two friends Steve Wozniak and Ronald Wayn incorporated Apple on April 1, 1976. Wayn later sold his share of the company for eight hundred dollars leaving Jobs and Wozniak to carry on the company to greatness. Apple 1 was an all-in-one microcomputer that hooked up to the keyboard and monitor. The do it yourself kit sold

The Importance of Market Research

1051 words - 4 pages Response. Retrieved on January 22, 2011 from http://news.cnet.com/8301-13579_3-20116004-37/apple-iphone-4s-gets-lukewarm-analyst-response/ CNN. (2008). America’s Most Admired Companies. Steve Jobs Speaks Out. Retrieved on Jan 22, 2012 from http://money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortune/2.html McDaniel, C. & Gates, R. (2006). Marketing research (7th ed.). Hoboken, NJ: John Wiley & Sons. New York Times. (August 25, 2011). Apple Incorporated. Retrieved on January 20, 2012 from http://topics.nytimes.com/top/news/business/companies/apple_computer_inc/index.html

A New Way of Leadership

979 words - 4 pages A New Way of Leadership Cultural Identity- Steve Jobs Steve Jobs, the co-founder and former CEO of Apple was constantly making sure that Apple incorporated was running at its full potential. Apple today is continuing to grow, even without Jobs, but are lacking in what made the company truly shine brighter than all of its competitors. Jobs found out, through many years of experience, that the way for a company to be successful was to loosen the

Similar Essays

Apple Incorporated Company Essay

1709 words - 7 pages known as a cooperation. Then on December 12, 1980 went public and there Initial Public Offering share price was at $22.50. From June of 1987 to December 1995 Apple incorporated was unable to play it stockholders a dividend. On three different occasions which are June 20, 2000, February 28, 2005 and June 15 1987 Apple was forced to 2 for 1 stock splits. From January 2002 to January 2007 which is a course of five years Apples stock price ranged

Apple, The Computer Of "Yesterday?" Essay

716 words - 3 pages computer history. Apple's next computer "The Lisa" (named after Steve Jobs' daughter) had five megahertz, and a five megahertz hard drive, but perhaps most importantly it incorporated a Graphical User Interface (it is argued that a man by the name of Bill Gates stole this idea as the platform for his extremely successful windows operating system) which was the most important accomplishment of Apple History (www.apple-history.com). Although it was

The History Of Apple Essay

881 words - 4 pages money to buy parts for 50 Apple Is. Jobs had to persuade a part supplier to give them the parts on credit. They then assembled the computers by hand in 10 days. Wozniak felt the risk was too great, and sold his shares to Jobs and Wayne for $800. In 1977, Apple became incorporated and hired their first ad agency. Ron Janev, an employee of the agency, designed the apple logo that is still used today. As time passed, more and more people invested

Brief History Of Microsoft And Apple

647 words - 3 pages Steve Wozniak in 1976 to market the Apple I a computer they designed and built in Jobs's garage, to compete against the IBM computers. After they were incorporated in 1977, Apple introduced the Apple II, a computer that was able to generate graphics and had its own keyboard.Apple's innovations started when they hired some people from the Xerox Company who had some ideas of the new Graphical User Interface (GUI) and the mouse driver that company was