Apple I Pod From Business Perspective Essay

3192 words - 13 pages

Technology has changed in the terms of portable music and with the invention of the Apple iPod in 2001, the ease and accessibility to download and listen to music has never been easier. Apple has developed a device that weighs no more than 6.2 ounces (and as few as 3.6 ounces) and can hold up to 10,000 songs. Despite the weak market overall, the market for digital media is undeniably hot and barring a consumer spending meltdown, it should stay that way. In light of current computer market conditions, Apple is wise to leverage a moderately priced consumer product like iPod to generate revenue. The iPod is an excellent opportunity to drive an additional revenue stream. Despite current global economic conditions, information technology is forecast to grow significantly over the next several years. Importantly, many experts believe that IT innovations like the iPod will particularly help drive consumers to electronic stores to purchase ground-breaking technologies due to the cost.

Being in business for almost 30 years, Apple Computers started with two friends in high school; considered outsiders because of their love of electronics. Steven Wozniak “had been dabbling in computer-design for some time when, in 1976, he designed what would become the Apple I.” His friend, Steven Jobs, “who had an eye for the future, insisted that he and Wozniak try to sell the machine, and on April 1, 1976, Apple Computer was born.” (http://www.apple-history.com/frames/). It was not until the Apple II was introduced at a tradeshow in 1977 that the business started to take off.
One of the most recent products developed by Apple which has become very successful has been the iPod. The iPod is a slick, tiny device that allows users to download songs from a specific website and this unit “holds” the songs in which they can be played at any time. The iPod is thought of as a handheld jukebox. It has not been any easy success ride for this product. First launched in October 2001, at a cost of $399, many skeptics were uncertain that this product would become an item that would be found in homes. The concern was the fact was that “only Macintosh users, less than a twentieth of the marketplace, could use it.” (www.msnbc.mcn.com/id/5457472/site/newsweek/). Strictly for personal entertainment, this product has recently been remodeled to allow holding more songs and now is facing strict competition. The biggest advantage of the newest version is the lower price down to $299.

“Sony Electronics will begin selling two hard-drive music players this fall which, combined with its new music download service, will create an iPod-like parallel universe.” (http://news.com.com). Sony will now become a competitor against the original portable device. The difference will be about $100 - $200 higher in price for Sony product; but storage space is higher is this unit. This fall will bring additional players to the market as a number of companies are introducing their own versions....

Find Another Essay On Apple iPod from Business Perspective

IPod Marketing Plan Essay

3493 words - 14 pages /news/mac/0,2125,66426,00.html?tw=wn_story_relatedSalkever, A. (January 14th, 2004). Apple + HP = iPod Forever: Despite critics who decry Apple's insistence that no other formats play on its device, this deal shows that Steve Jobs' digital music strategy is a winner. Business Week Online. Retrieved February 13th, 2005 from InfroTrac Database

Apples' Revolution Essay

2161 words - 9 pages Reports website: http://www.consumerreports.org/‌cro/‌electronics-computers/‌audio-video/‌mp3-players/‌mp3-player-ratings/‌models/‌overview/‌apple-ipod-classic-160-gb-99018865.htm.Jaroslovsky, R. (2010, February 15). Turning an iPad into a iMust-Have. Bussiness Week, (4166), 80. Retrieved from Business Source Premier database.Jnelsonmd. (2010, October 30). A daily life-enhancer. In Apple iPod Classic (160

Product Life Cycle Analysis For The Apple Ipod

1616 words - 6 pages players that stand apart from the rest due to their user friendly interface and sleek design. Customers can carry their entire music collection and more in their pockets. Although Apple Computer already had a huge following of loyal costumers, the iPod has created a new generation of Apple fanatics that simply cannot get enough of the iPod and all of the iPod attachments that have since developed. THE GROWTH STAGE Currently the iPod finds

Market Demand of goods

1613 words - 6 pages IntroductionWhat is economics? Economic is the study of how society chooses to allocate its scarce resource to the production of goods and services in order to satisfy unlimited wants, because of that price of goods product can be increase or decrease. In addition technological change can make the creation, development and application of the new products and productive processes. According to article from several source the new apple iPod music

Apple case

878 words - 4 pages shows that can be downloaded from at iTunes site.ConsPressure on Apple to increase the price of its music download file, from the music industry itself. Many of these companies make more money from iTunes, downloadable music files, than from their original CD sales.Being successful attracts competition, and Apple works very hard on research and development and marketing in order to retain its competitive position. The popularity of iPod and Apple Mac

Strategic Planing of Apple corporation

3305 words - 13 pages with its stylish designs, easy customer experience, and superior marketing. In fact, Apple's marketing is superior to almost every company in any industry, which is saying a lot. But from a share price perspective in the past five years, Apple wins that prize as well, while not winning the revenue and profit battle, which goes to Microsoft.Let's compare the pros and cons of the two competitors. Obviously both are in similar areas of the high-tech

Apple and Nike

3650 words - 15 pages up with a new innovation from the concept of Mp3 player, an iPod. An iPod killed other competitors in the Mp3 market because it is easy to use and can contains bunch of songs in it. From that, Apple changed their company name to be “Apple, Inc”. The symbol of the brand “apple” is very unique, simple design but easy to remember around the world. Apple is very popular. The kids in the United States and Canada, almost all of them have an Ipod in

Apple Business Strategy

2434 words - 10 pages the market, realising that as the strategy to compete with the big companies such as IBM and Microsoft. In the first six years of business, Apple's earnings grew tremendously from $793,000 to $76,714,000 and by 1983, the annual net sales was almost $1 billion. It was noted as having one of the largest and most loyal customer bases that helped solidify consistent growth for the company. However, Apple Computer Inc. business was not smooth sailing

History of Chemistry

1080 words - 5 pages technology and possibilities. Apple has had many iPods, but most of them were just different models. The main models, which are the iPod classic , the iPod nano, the iPod touch, and the iPad. Each iPod having many models, the most popular today are the iPads and the iPod touches. Each iPod only got better and better, from having more options in your music library, being able to play videos, and even to search the web. From the first iPod that

Apple in the Future

1568 words - 6 pages 1) Apple offers two key products that are helping the company to develop a new market. These new products and trailblazing efforts will be the key factor in determining Apple's long-term strength in the industry and its ability to maintain a thriving business. The Mac is a competitive product that maintains a certain level of market shares but Apple's two key drivers of the future will be iTunes and iPod. Both are intertwined to make for a very

Anything is Sellable - English 1A

917 words - 4 pages , with the iPod and its headphones highlighted in white, the viewers understand the source of the woman’s enjoyed moment derives from the music-playing device. Overall, Apple uses the imagery presented in the electronic company’s trendy ad to persuade it’s audience to be oneself, but also understand why the second-generation iPod is so attractive; it makes one want to dance. Lastly, in order to prove a logical reason to purchase the second

Similar Essays

Comparison Of Turkish And American Cultures From Business Perspective

4037 words - 16 pages english is motly mentioned with sentence introduction words such as "it is stated that", "he/she says that", "it is assumed that", etc. However, these two tenses does not completely match telling the same. This issue may cause contradictions and dilemmas especially in business contracts.3. CONCLUSIONThis paper aimed to indicate cultural differences of Turkish and American societies from the perspective of business life. Business life is the area that

From Your Perspective, What Are The Two Most Problematic Pitfalls Inherent In Business Information Technology?

563 words - 2 pages From your perspective, what are the two most problematic pitfalls inherent in business information technology?Security is certainly number one in my list for obvious reasons. My company's important and potentially confidential data must remain mine. Initially, copies of important files were transferred to disk or magnetic tape but with the advent of the computer modem and subsequently the Internet, ease of access by unauthorized parties seeking

Ipod Product Life Cycles Essay

840 words - 3 pages each upgrade, Apple seems to be making the iPod trendier and even more appealing to the huge masses of mainly young crowds who now tend to view the product as the epitome of what the adjective fashionable means. Customers see Apple as the hip, young, rebellious company because of its smaller size and offbeat corporate culture.ReferencesApple (2008). Marketing. Retrieved November 22, Year, from http://www.apple.com/itunes/marketing/Muller, T. (2008). The Outlook for Apple's iPod Business. Seeking Alpha. Retrieved November 22, 2008, from http://seekingalpha.com/article/73612-the-outlook-for-apple-s-ipod-business

Innovation And Change Of The Ipod

2415 words - 10 pages , polished, and different. What began as a new product quickly became a revolution. iPod is by far the best commercial innovation the world has seen in the last few years, and perhaps is the best innovation from Apple dating back through its storied history of innovation firsts. Apple one-upped the iPod design innovation by creating new innovations in business model with the launch of iTunes online service enabled by strategic partnerships with