Apple Case Study

1207 words - 5 pages

How has Apple Computers, under Steve Jobs' leadership, managed to become a major world company, since 1997 (10 Years)?Steve Jobs is a very smart person and dare to cross boundaries that no other leader in the Apple was willing to cross. Steve Operation's focused on merging Apple's technology with Microsoft by calling out Bill Gates to combine forces and others Corporations (e.g. automobile, airlines, etc.) This was a success in the Apples vision.With Apple approach and their Functional and Global Strategy of Operations, Marketing and R&D, are been able to bring to the market products in kind unique, revolutionizing the market of gadgets and electronics. Apple's competitive advantage is their desired to be the best wanted product in the market, with the latest technology, this is known as Differentiation Strategy. Today having an iPhone is considered having the best advance product in the market, leading the way phones communication should or will be. Apple Incorporated is a manufacturing based consumer electronics and related Software Corporation. Headquarters in Cupertino, California, Apple develops, sells, and supports a series of personal computers, portable media players, computer software, and computer hardware accessories. Apple is also constantly involved in the creation of new technology concepts, such as the iPhone, Apple TV, and many features of its new, upcoming operating system, Mac OSX "Leopard."Apple operates an online store for hardware and software purchases as well as the iTunes Store, a comprehensive offering of digital downloadable music, audio books, games, music videos, TV shows, and movies. Traded on the NASDAQ, LSE, and FWB exchanges with the symbols AAPL, ACP, and APC, respectively; Apple Inc. has become a multinational corporation. Apple currently employs over 20,000 people and operates 180 retail establishments in the United States, Japan, United Kingdom, Canada, and Italy. (Apple, 2007) First incorporated in January 1977 as "Apple Computer, Inc.", Apple Inc. dropped the "computer" from its name to reflect the wider range of electronics made available to the consumer.At the Mac world Conference & Expo in January 2007, Steve Jobs, co-founder and CEO, revealed the long anticipated iPhone, a convergence of an Internet-enabled smart phone and video iPod. The iPhone combines a 2.5G quad band GSM and EDGE cellular phone with features found in hand held devices, running a scaled-down version of Apple's Mac OS X, with various applications such as Safari Web browser, email, and navigationWith the iPhone, Apple Inc. has broken ground into the new market of mobile phone handsets with the likes of other corporations like Motorola, Nokia and Samsung. The name of Apple's latest innovation, the iPhone Ultimate, is the next version of the original iPhone, released in June of 2007.The original iPhone was more than a mobile phone - it was an integration of three extraordinary, high-tech electronic products rolled into one small,...

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