Apple's Role In Is Development Essay

1118 words - 4 pages

Apple has become the "it" in technology all over again. The company that was on the brink of extinction just a few years ago has picked itself back up and is growing exponentially each year. Upper management and top officials have kept close to their beliefs for Apple and have been able to push the company further in not only profits, but also product lines. Forthcoming you will find Apples current products, their short but tumultuous history and financials, and what role they have played and will continue to play in the ever evolving information systems world.
Apple's current product line include the iMac, MacBook, MacBook Pro, Mac Pro and Mac Mini- all of which are desktop and laptop computers. These computers feature the Mac OS X operating system. While laptops and desktop computers make up a significant portion of Apple's product line, the introduction of the iPod has resulted in a recent focus on music-related products. " Forty-two percent of Apple's revenue for the first fiscal quarter of 2008 came from iPod sales, followed by twenty-one percent from notebook sales and sixteen percent from desktop sales" In addition to the aforementioned products, Apple also offers iPhones, servers, multimedia and other software, and wireless networking equipment.
In 1976, Steve Jobs and Steve Wozniak quit their jobs designing video games in order to start their own company. In the garage of Jobs' Cupertino, they founded Apple Computers. Their mission was to simplify computing and offer users a more affordable option. They introduced their first system, the Apple I, later that year. This system was an encased circuit board (users had to configure their own keyboard and monitor) which sold for $666.66 at the local electronics store. Jobs and Wozniak went on to create more refined models of their system, focusing on increasing the functionality and design of their product. They developed graphical user interfaces and introduced the mouse to the personal computer market, but unlike Microsoft they chose a proprietary architecture that would cost them in the end.
In 1980, Apple went public and proceeded to earn over $100 million from the sales of the Apple II. IBM's PC featuring a Microsoft OS debuted in 1981, sparking a decades-long rivalry in the personal computer market. The Macintosh was introduced in 1984, and its poor initial reception caused the Apple Board of Directors to force out Steve Jobs the next year. Microsoft's Windows operating system proved a viable threat and subsequently captured a large portion of the personal computing market share, leaving Apple to focus on desktop publishing. Many versions of the Mac II were released into the 1990's in order to fight the growing popularity of PC clones. The PC offered more software and lower prices due to its' generic design, forcing Apple to fight for market share unsuccessfully.
Steve Jobs returned to Apple in 1997 and focused on the design and...

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