Embracing an individual’s point of view by means of reasoning, argument or entreaty is an act of persuasion. An individual is regularly confronted by persuasion throughout their everyday life. It takes place in various situations that are categorized in three sections, the appeal to emotion, the appeal to reason, and the appeal to one’s character. Furthermore, this leads to an influential aspect. It is from one’s characteristic to be influenced by persuasion, thus, to be overlooked by outside sources. This is not only found as a human speaks, but persuasion is the aim of advertisements, and political candidates who are trying to sway voters to vote for them. Since Ancient times, persuasive techniques have been observed and studied but due to its importance, physiologists formally began to study of persuasive techniques in the 20th century.
The focus of persuasion is to awaken a belief by the appeal to reason, and the use of emotional appeals, and the appeals to one’s character. According to Aristotle and others who tend to echo his belief, these are three these "artistic" or "intrinsic" proofs. Aristotle calls them Ethos, Pathos and Logos. The appeals to reason - Logos is the use logical arguments, logic, rhetoric, the scientific method and proof to persuade. In contrary, the appeal to emotion - Pathos, is the use of advertising, faith, presentation and imagination, propaganda, seduction, tradition and pity for persuasion. Furthermore, Ethos is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology (Reynolds). Usually the appeals to reason, and the appeal to emotion, are applied together for more efficient and faster persuasion. These methods tackle a deliberant attempt to persuade and influence others by encouraging the adaptation of beliefs, ideas, attitudes and action.
Persuasion appears various forms. In life, the world often offers and persuades negative and positive examples using ethos, pathos and logo. Many advertisements advertise harmful and others advertise substances and people tend to respond variously towards persuasion. Some believe they are immune to persuasion, yet persuasion can be subtle. How an individual responds to persuasion can depend on a variety of factors. The main factor implies on the audience themselves. In order to persuade, one must analyze the audience. The audience may appear differently; there are supportive audiences whom begin with support, there are uncommitted audiences whom are neutral, there are also indifferent audiences whom need the persuader to grab their attention, and there is also the opposed audience. The opposed audience are the hardest to convince; they are against the persuader from the start. The same techniques of Pathos, Ethos, and Logos apply, but with the use of different extents.
Motivation is a necessary method for persuasion. Motivation acts as an incentive for the audience to act or behave in a...