Aqualisa Quartz Is Case Study Of Harvard Business School.

1527 words - 6 pages

Aqualisa QuartzIn an industry where gaining a competitive advantage through product innovation was deemed impossible, Aqualisa developed a breakthrough product, launching the Quartz in the U.K. shower market in May 2001 with great optimism. Four months after the initial launch of Quartz, Aqualisa has only managed to sell the product at a rate of 15 units a day. Managing Director Harry Rawlinson set a goal of selling 100 to 200 units of Quartz showers a day to break through to the mainstream. This translates into an annual minimum goal of approximately 36,500 units. To generate this sales momentum, Aqualisa must rethink its marketing strategy for the Quartz.Market Potential of Aqualisa Quartz U.K. shower unit consumers' main complaints- poor pressure, varying temperatures, and frequent breakdowns - are traditionally addressed through the use of electrical showers, mixer shower valves, or integral power showers (Moon, 2). The quantity and pricing information for the three shower categories are provided in Figure 1.The main channels for showers in the U.K. are showrooms which typically sell to customers in the premium price segment, trade shops which primarily sell to plumbers, and do-it-yourself sheds (DIYs). With retail prices for the Quartz of €850 for the standard model and €1,080 for the pumped model it can compete with and be feasibly marketed towards the 145,000 shower units sold annually in showrooms (Exhibit 2). This segment assumes high quality and service with products differentiated through style. According to Rawlinson, once the Quartz goes on working display in a showroom, it rapidly becomes the leading product (Moon, 10).Due to price differences between available value and standard brands of electric shower units and the Quartz, it is not clear if the Quartz could compete with the 330,000 electric shower units sold through trade shops. The 400,000 mixer showers and 110,000 power showers sold annually through trade shops have smaller price differences, giving the Quartz the potential to compete in this market segment. Although consumers in the value segment are highly concerned with price, they are also concerned with convenience and avoiding excavation. The reduced time of installation- a half day versus up to two days- should be considered in evaluating the buyers needs and behavior due to the €40 to €80 charged per hour by U.K. plumbers as well as the opportunity cost for the buyer of that day and a half and the opportunity cost of not excavating. The value and standard consumers are unaware of the cost breakdown of installation and will be less price sensitive to the retail shower price if they are saving €320 to €960 on installation.The Quartz does not have clear market potential with the 550,000 electric shower units sold annually through DIY sheds. Not only is the price significantly greater for the Quartz than for a value brand electric shower unit, there are also no plumber cost savings. Further,...

Find Another Essay On Aqualisa Quartz is case study of Harvard business school.

Strategic marketing Management of Dell - Analysing Harvard Business School case "Dell - The New Horizon"

4465 words - 18 pages This MBA level essay talks about the future of Dell and how it can sustain the success and growth it have been enjoying for the past few years, taking in consideration the current economical difficulties that the US economy is facing. The "Dell - The New Horizon" case from Harvard Business School inspired and provided important data for this analysis. Titled "strategic marketing Management of Dell" the essay answers questions such as:1)Based on

Dell Case Study as presented by The Harvard Business Review

847 words - 3 pages knowledgeable Chinese management team to provide this. Also customer trust is very important. This could be achieved by creating brand awareness.While computers and the Internet became commodity in developed countries such as USA, and UK, there were countries that were lacking of state-of-art information technology structures which enabled the wider usage of computers and the Internet. But globalization of business forces increased usage of computers and the

Guidant - Harvard business study

1856 words - 7 pages confidence that the new business was close enough at hand that the company would be able to survive the crossing.A fourth option is attempting simultaneous transformational creation and destruction.I think in CRMB's case, they should combine the second and third approach together. Two options could be considered:1) Cash out the Brady system part of business since it past the innovation stage and the other competitor were already in front of them

Case Study of a Business

2542 words - 10 pages Case Study of a Business Rexam PLC is a Consumer Packaging company. Consumer Packaging is the packaging that reaches the consumer, e.g. Bottles and cans etc. Rexam PLC is the parent company of Rexam Glass LTD among other companies, and it is based in Britain. Rexam PLC has multiple business activities. One of their activities is the production of beverage cans and bottles, and almost 80% of Rexam PLC's sales come

Harvard business case on Schott Zeiss

2613 words - 10 pages QUESTION 1What are the competitive forces Carl Zeiss is faced with?In finding out with what competitive forces Zeiss is confronted with, Porter's five forces model will be used to examine the business environment: Industry competitorsAs of the mid 1970s, Carl Zeiss' competitive position began to erode, as was the case with other pioneering German companies. Due to shifts from conventional to innovative technologies, such as

Lincoln Electric Company: Harvard Case Study

1171 words - 5 pages . Ultimately, the company sounds like it blends traditional management elements with an above-average attention to employee morale, training, and well-being. For a place that’s nearly two hundred years old, with thousands of satisfied employees, this is an impressive track record. Other companies should look at the management style present at Lincoln Electric for proof that companies can make profits and still put their employees above stakeholders. Reference: Works Cited Sharplin, Arthur. (1989). Lincoln Electric Company Harvard Case Study. McNeese State University. Retrieved from http://my.uopeople.org/pluginfile.php/59756/mod_book/chapter/39460/Lincoln_Electric.pdf

Harvard Business School case: Smithkline Beecham. Corporate strategy. Scope, Scale,5 forces, SWOT, Direction, long term, Competitive advantages, Stakeholders.

3045 words - 12 pages image so it will receive a premium status. In this case margin will be recovered. SB should use new ways of marketing like database marketing.ConclusionsFeasibilitySolution 2 is a feasible solution, because the merge conversations already started and will be finished after some issues are clarified. By an investment in human resource management, there will be a positive culture of the new company, arised from both companies together. SB's strategy

Harvard Business Review: Carter Racing Case. A management communication analysis.

1000 words - 4 pages outcome, it is necessary to gather the all of the associated costs in dollars. John can easily calculate the cost to withdraw by adding up the fees from the data that was provided in the case. Yet, for the other options: race and win, race and fail, it is impossible for us to calculate the precise cost of "winning" and "failure" since there are no price tags for fames and sponsorship possibilities if the team wins the race, as well as the risks that

Small Business Case Study

2008 words - 8 pages Enterprise & Entrepreneuralism Bridgetown Newsagents - A Small Business Case Study Introduction Dillons newsagents is a late closing local shop with a 'Mini-Mart' service. The 'Mini-Mart' side of the business is franchised from Dillons to a registered partnership: Mr Charles Pettifer and Mr Marc Devis. Full services are provided in the shop, a paper delivery service is also available along with the full complement of groceries, fresh

Teleleader Business Case Study

1074 words - 4 pages is an international airport. This is especially important in the case of something breaking down in the facility requiring a specialist to come in from the corporate office. The town of Khota Bharu is an isolated village on the East shore that is not easily accessed internationally.Skilled workers: Khota Bharu has very little to offer as far as skilled labor force. An essential part starting a new facility. Even more so in Malaysia, because to

Business Ethics Case Study

1341 words - 5 pages could influence his judgment on his moral beliefs and begins to believe this common behavior in business. However, his obligation is to follow order and do what his supervisors ask him to do, but you override these obligations if they lead to harming others. B.F. Goodrich has a loyalty clause to the shareholders as well. 3. Moral Values: One of the most important values would be to Conduct Relationships with Integrity. By possessing firm

Similar Essays

Aqualisa Quartz: Simply A Better Shower, Case Study

2756 words - 11 pages '. Technological advancement in the last 20 years has been tremendous and although customers are wary of innovations, it is not impossible to sell a technologically adept product to them. As pointed out in the case, once plumbers use the new Quartz, they are immediately a convert i.e the post evaluation of purchase during the buying purchase is in favour of Aqualisa. This offers huge potential for Aqualisa in terms of repeat business, because

Harvard Business School Case Study #9 601 142 Moore Medical Corporation

861 words - 3 pages What problems and challenges are faced by Moore at the time of the case?Moore Medical Corporation is strategically focusing on practitioner business by offering a relatively broad product range (thereby providing ?one-stop shopping?.Moore Medical is a medium-sized distributor of medical supplies to practitioners such as podiatrists and emergency medical technicians. Up to the time of the case, it has relied on traditional customer channels such

Questions And Answers To Lincoln Electric Case Study By Harvard Business School.

858 words - 3 pages system to other countries and the utilization of management controls to monitor it.*External: It was unreasonable to expect, considering the extensive experience with the US labor markets and the period of time required to customize the incentive system to fit a very specific culture, that it could be instantaneously transferred to a different business environment. It is clear that the rewards offered through the incentive plan did not have the same

This Is An Analysis Of The Harvard Business School Case On Airborne Express. It Is A Bit Specific But Definitely Contains All Necessary Information.

1556 words - 6 pages would seem that the cost structure is lower in this case. Also the case mentions that Airborne is able to fill its planes to a higher capacity, meaning less costs incurred per item because the flight cost is spread out over more revenue generating packages. Also, Airborne does not invest in the technology that the others do, such as tracking, that would add to costs and also be the mark of differentiation. Airborne also uses the cheaper ground