Hookah Lounge Analysis
Arabian Nights Hookah Lounge is based in Amsterdam, Holland. The Hookah Lounges has their origin in India, Middle East. It has since spread to the Egypt, Turkey, Canada, Holland, USA and hence the whole world. It’s the tradition of most of the South Asian countries to use these hookahs and they usually take it to advance their culture. The hookah lounges are also known as shisha bars in Great Britain and Canada. Worldwide, most of the hookahs are owned or rather operated by people of the Asian origin with most still offering the Middle Eastern cuisine menu products. Most of the hookah lounges offer Arabic and Islamic music (Arabian Nights Hookah Lounge, 2013).
In the United States, hookah lounges were first established with Paymon Raouf: the owner of Mediterranean Café and hookah lounge. He later trademarked the hookah lounge and eventually allowed other businessmen to use the name for their own operations.
The hookah lounge also provides hosting services such as group and birthday party hosts, socializing and relaxing venues. They provide a tranquil and serene environment where customers can frequently meet, social and hold meetings. Their facilities and workers are outstanding. The workers are hospitable and always serve their customers with high level of etiquette.
The major product line of Arabian Nights Hookah Lounge is liquor, entertainment, food, hotel, coffee and hookah smoking. The hookah lounge provides several tobacco flavors such as black mamba, purple haze, young love, mermaid, mango, Cuban mojito, power puff, crazy cat lady and fuzzy navel to their customers. In addition, the company also partners with lots of local producers, manufacturers and farmers.
Company’s target market
Arabian Nights Hookah Lounge mission statement and main strategy is to deliver to their customers the serene socializing experience each and every time. The company has been over the years ensuring that this is achieved by providing its customers with quality, wide range, variety, value and everyday low prices. Arabian Nights Hookah Lounge is built on a passion for retail, attention to detail, hard work, ensuring the safety of their customers and their employees, and having fun. Their target groups are the youth and old in Amsterdam. They offer conferencing, meeting, socializing and relaxing and wedding venues.
Arabian Nights Hookah Lounge is a middle sized company with a steady and fast growing background. Over the recent years, the company has grown in terms of its assets, incomes and market share. This has been made possible through its market penetration, quality service and increased operation in Amsterdam town and beyond. In fact, the company has won several awards for its consistency and growth. In addition, the company strongly believes on quality service for the amount payable by our customers for every good and services whenever they transact business with them. The...