Armstrong World Industries, Inc is an international leader in the design and manufacture of floors and ceilings. It is the world’s largest producer of acoustical ceilings. Its customers range from large-scale distributors and big subcontractors.
Armstrong world industries have two different product lines, which include flooring products and ceiling products. In the line of flooring products, there exists various floor coverings and they include hardwood floors made from different wood species like classic oak to exotic tropical hardwoods. They include hardwood floorings, laminate, vinyl sheet, vinyl tiles, and a collection of luxurious vinyl flooring sets, which has a variety of tiles that have stone, slate and wood appearance.
Main elements of the Armstrong World industries Inc. brand include Armstrong, Bruce, Homer wood and T. Morton & Co. Services offered by the Armstrong World Industries include Armstrong Flooring, Vinyl Flooring, Linoleum, Armstrong Ceiling Tiles, Armstrong Ceilings, Drop Ceiling Tiles, Commercial Ceilings, Acoustical Ceilings, Ceiling Systems, Commercial Flooring, Healthcare Flooring and VCT services (Zeithaml, Bitner &Gremler, 2009).
Intangibility of services in Armstrong is not easily identifiable by the five human senses and this causes customers to feel uncertain and risk in their purchases. This is feeling in Armstrong is minimized by use of tangible signs such as logos, guarantees and testimonials. Inseparability in Armstrong occurs in situations where there is simultaneous production and consumption of goods. Therefore, there is arguing to make sure that customer service delivery is in the right way. Personal selling of the Armstrong products can help to improve the situation. Door-to door delivery services are also important in winning customers trust.