Creating A Strategic Vision Essay

1224 words - 5 pages

Creating a Strategic Vision
Tony Kubica and Sara LaForest, in their article “Creating a Strategic Vision,” have expressed their view about organizations’ strategic visions. Tony Kubica and Sara LaForest have worked together for more than fifty years and have provided different kinds of information that organizations may use to perform better within the markets they operate. The authors, in this article, express their view on how mangers should strategize their visions (Sara, 2010). Their format of addressing the issue on strategic vision is unique compare to other articles written by different authors. They expressed their ideas through stating the mistakes that organizations make while strategizing their vision. In addition, they provide strategies on how mangers may avoid making these mistakes. The general writing format in this article is well organized, making it easier for readers to understand the information provided. The article is divided in three sections, the introduction, body and conclusion.
The authors have divided the body of this article in three sections, which are three mistakes managers make in setting their strategic visions. The first section states that managers usually fail to look at their organization’s current vision for relevance and the ways in which the markets have changed. The authors have explained this section in a clear and understandable method, where they have provided different issues through using bullet points (Sara, 2010). The authors’ stated that before preparing any vision for n organization, it is important to understand the past and current visions that the organization had as well as the changes in the market. I agree with the authors that most managers fail to consider the past vision of an organization. From my opinion based on the article, authors should use their past performance to set future goals. For example, managers should use their past vision and their targets to strategize on their future vision and strategies. The authors provided examples of different companies’ strategies such as the Apple and Walmart companies.
In the second body paragraph, the authors analyzed a second mistake that managers make while strategizing their vision. The authors’ general idea in this section is that managers do not question their past performance before strategizing on their vision (Sara, 2010). The authors state that managers should as themselves eight health checks questions relating to their businesses. These questions include what the organization is not doing correctly, what strategies may not be working, what the organization seeks to achieve, what should be avoided, what the organization should eliminate, what should be preserved, additional strategies, and lastly the best steps to use for future purposes. I agree with this concept since managers should set their goals through their future performance. This encourages learning from mistakes and avoiding strategies that did not work in the...

Find Another Essay On Creating a Strategic Vision

Strategic Planning: Short-Term and Long-Term Goals

968 words - 4 pages new models by creating a transformative JHM fund dedicated for these advances (John Hopkins, 2014). Finally, the JHM’s plan sets the grounds to implement new health care delivery system, new finance system, and achieve global recognition via innovative health models (John Hopkins, 2014). According to Patnaik (2012), the fundamental components of strategic planning is forecasting and scheduling and that is the challenging are. However, JHM’s

Importance of Strategic Planning and Management in the Business Environment

904 words - 4 pages , while other individuals might forge ahead into unfamiliar territory only to experience defeat. Although a new business can be difficult and its success uncertain, developing a strategic plan will aid in the business' probability of success. When creating and implementing a strategic plan, the four functions of management should be considered to ensure success.Strategic Management and PlanningStrategic management is the careful planning and

American Heart Association Case Analysis: Competitive Strategy and Operational Goals

988 words - 4 pages constraints is to make strategic investments in the workforce that will have high impact and drive desired results by putting the right people in the right places and not the right people everywhere. The AHA did this by creating a new talent framework driven by eight operational goals to help build the foundation for how they will identify their "A" players and positions for strategic investment. The objectives are as follows: • Identify

Strategic Management

1021 words - 4 pages ).Benefits of Strategic ManagementEmphasizes long-term performance.Clearer sense of strategic vision for the firm.Sharper focus on what is strategically important.Improved understanding of a rapidly changing environmentImproves overall satisfaction.Effective at identifying new opportunities for growth.Ensures that all managers have the same goals.Crucial for long-term organizational success.Challenges to Strategic ManagementGlobalization: the


1847 words - 7 pages responsible for large organizations, establish structure, allocate resources, and communicate strategic vision, while working in the VUCA environment.4 General Casey also said that strategic leaders “guide the achievement of their organizational vision within a larger enterprise by directing policy and strategy, building consensus, acquiring and allocating resources, influencing organizational culture, and shaping complex and ambiguous external

Integrated Business Topics. Create a business you would like to open. First overview mission, vision statement and general information of business. University of phoenix paper Mgt/475

626 words - 3 pages and honesty above all else. The strategic direction The Wizards Attic chooses will have an impact on planning, objectives, and goals. Strategic planning includes reviewing the vision and mission to determine what has to be done to meet the goals of these statements. The vision, mission and value statements are a yardstick with which to measure decisions; these statements will make the company's overall direction and intent clear. Everyone in the

Strategic Management

820 words - 3 pages carry out these strategic objectives can be accomplished by creating a vision, company values, and a strategic plan which will explain their importance to the success of the business. Strategic planning is of utmost importance for a business and without strategic planning this new business is sure to fail.Four Functions of Management Planning is the first function of the management process, as without effective planning one cannot effectively

Mission and Vision

962 words - 4 pages for instant success and do not have time to read long statement that say nothing. Those organizations that have mastered the art of developing statements that grab the stakeholder have organizations that are at the cutting edge of productivity. Works Cited Olsen, E. (2010, April 3). The Role of the Mission Statement in Creating a Strategic Plan. Retrieved November 23, 2013, from

The Advantages of Strategic Management

1172 words - 5 pages management needs to consider the business resources so as not to set a mission that is far beyond the company's resources. The management, through the mission, vision, and strategies laid down, gives employees a sense of direction. They become aware of what the business is aiming to achieve (Dess, Lumpkin & Taylor, 2005, p. 2). Strategic management is supposed to provide guidelines on how the available resources are to be divided by the different

Analytically Reviewing Kraft’s Position

1599 words - 6 pages grocery stores easily for children to see. This exemplifies a great brand and marketing strategy, but a great marketing strategy can only go so far. For some organizations to make that jump from good to great and realize that power of alignment is vital; Kraft must look inward to ensure the company is committed and steadfast to its primary objectives, organizational goals, and values. I will review Krafts’ mission statement, vision statement

SDI Case Study

1607 words - 6 pages immediately done. In order to develop a plan, management should develop a strong vision/objectives and entirely new strategy. When forming a strategic vision, management has three important tasks to accomplish in creating a useful direction-setting tool: Creating a mission statement that defines what business the company is in and conveys "who we are, what we do, and where we are now." Using the mission statement for deciding a long-term

Similar Essays

Creating A Strategic Program Management Plan For Friar Tucker International

2581 words - 10 pages , Chief Executive Officer, and Arlene Del Lazaro counsel will allow for successful project implementation. Creating a strategic program management plan will require drafting, implementing and evaluating cross functional decisions that will enable an organization to achieve its long term objectives. In this case, this paper will concentrate on Friar Tucker's long term objectives. The plan will specify Friar Tucker's mission, vision, and

Creating A Strategic Program Management Plan For Friar Tucker International

2302 words - 9 pages PAGE PAGE 1 Management Plan Running head: CREATING A STRATEGIC PROGRAM MANAGEMENT PLAN FOR FRIAR TUCKER INTERNATIONALCreating a Strategic Program Management PlanFirst Last (student)March, 01, 2010University NameMMPBL/510First Last (professor)Creating a Strategic Program Management PlanThis paper will explain the selected projects that directly link with Friar Tucker's strategic objectives. "The top priority of management is to ensure that

Balanced Score Essay

1034 words - 4 pages you have a new start up business, new program or plan to re engineer your current services, then the vision will guide the mission statement and the rest of the strategic plan. If you have an established business where the mission is established, then many times, the mission guides the vision statement and the rest of the strategic plan (Anonymous, 2008). Features of an effective vision statement may include: • Clarity and lack of

Strategic Management Essay

1165 words - 5 pages for the organization and-through a common understanding of the vision and broad goals-provides everyone in the organization a template for making consistent decisions. Such�management�defines where the organization is going and, sometimes more important, where it is�not�going. Strategic�management�creates organizational definition and focus. Strategic�management�is no longer viewed as a separate discipline; rather, it has become integral in