Because The Media Told Us: The Negative Effects Of Media On Women

1355 words - 5 pages

Media is all around us from television to billboards, making it difficult not to be influence by media in one way or another. Unfortunately, media has influence women to believe that in order for women to be considered beautiful, they must for fill the characteristics of what media considers beautiful. Hurting women both psychologically and physically.
Leah Hardy (2010) argues that models in today’s magazines are no more than works of the digital retouching. Digital retouching is the use of computer program to remove unwanted impurities of the body, making a person look ideal. Digital retouching is sending a negative message to women because it sets up a false sense of what beauty is. It is impossible for women to look like a digital retouch models, because they are not real. In the film, Killing Us Softly 4 Jean Kilbourne argues that advertisement sends out the same type of message to women (Kilbourne, 2010). Kilbourne states “Advertisement tells women that what’s most important is how they look, an advertisement surround us with the image of ideal beauty. However, this flawlessness cannot be achieved. It’s a look that’s been created through airbrushing, cosmetics, and computer retouching ” (Kilbourne, 2010). Women are being told that in order to fit in society, they have to look a certain way, yet it is nearly impossible because the standard is too high.
Kasey Serdar (2005) argues that only a small number of women can actually fulfill the characteristics of what media defines beautiful. Yet, women are constantly being exposed to the ideal women image. Serdar (2005) illustrates that “models shown on television, advertisement, and in other forms of popular media are approximately 20% below ideal body weight, thus meeting the diagnostic criteria for anorexia nervosa”. The media is sending the wrong image to woman saying that in order for you to look healthy you must sacrifice your health. Serdar (2005) explains that females from an early age have stated that they want to lose weight. For example “studies have found that nearly half of females ages 6-8 have stated that they want to be slimmer… and over 40% of 14-year-olds reported wanting to lose weight” . Serdar (2005) furthermore explains that girls who felt that they needed to lose weight were already within normal healthy weight for their age. Females at a very young age have been influence by the media to fit the ideal women image.
The ideal image of women and beauty are being bombarded at women hurting women both psychologically and physically. Kasey Serdar (2005) illustrates that “Researchers have found out that body dissatisfaction is correlated with other forms of psychological impairment. Not surprisingly, disturbed body image is one of the main precursors of disordered eating and dieting”. Women have been told that they have to look a certain, and so those women that do not fit the characteristics of what is considered beautiful on media, feel that they are not good enough. Serdar...

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