Asahi Glass Essay

2918 words - 12 pages

ASAHI GLASS CORPORATIONFondata in Giappone nel 1907 da Toshiwa Iwasaki, Asahi Glass Corporation è uno dei principali produttori di lastre di vetro a livello globale. I principali settori produttivi in cui opera sono : vetri automobilistici, prodotti chimici, vetri per schermi, prodotti elettronici, pannelli di vetro. Sull'onda del boom economico successivo al termine della seconda guerra mondiale, vista la qualità dei suoi prodotti e la crescita della domanda, AGC incomincia ad espandersi internazionalmente dislocando unità produttive nei paesi del sud-est asiatico, per poi approdare tra gli anni 80 e 90 nei mercati europei e statunitensi grazie all'acquisto nel 1981 di Glaverbel e MaasGlas in Europa e di AFG Industries negli Stati Uniti nel 1992, affermando la sua presenza nella maggior parte dei paesi del mondo. Nel 2003 le vendite dei prodotti di vetro contano per il 54%, prodotti elettronici e schermi 24%, prodotti chimici 19% e 3% per gli altri prodotti. Nella maggior parte delle categorie AGC risulta essere il leader mondiale o il secondo maggior competitor. Nonostante l'ottima posizione di AGC nel mercato, Shinya Ishizu, a partire dal conferimento dell'incarico di CEO nel 1998, inizia ad apportare profondi cambiamenti alla compagnia sia dal punto di vista organizzativo che culturale introducendo riforme sulla corporate governance, un nuovo sistema di allocazione delle risorse e valutazione delle performance del management (EVA), col fine di garantire la crescita nel futuro e offrire migliori servizi ai clienti delineandosi definitivamente come una vera impresa internazionale. Tuttavia il processo di cambiamento incontrerà non poche difficoltà e resistenze da parte dei senior managers giustificati dalla forte posizione che la società ha nel mercato e dalla ormai radicata cultura organizzativa sviluppata nei 100 anni di vita della compagnia.1) Che impatto hanno avuto le relazioni con le banche principali per l'azienda giapponese in termini di corporate governance?In passato i mercati di capitale non erano particolarmente sviluppati in Giappone e spesso le aziende nipponiche ricorrevano alle banche come principali fonti di finanziamento, in cambio dei quali esse assumevano partecipazioni all'interno della società. Tali partecipazioni erano volte a monitorare la situazione aziendale per tutelare la solvibilità dell'azienda stessa, evitare asimmetrie informative e costi di agenzia. In tale modo la banca entrava in stretto contatto con le aree decisionali dell'impresa: infatti, in alcuni casi, poteva accadere che le aziende invitassero i membri delle banche a ricoprire determinati ruoli all'interno dei consigli di amministrazione per avere un'influenza diretta sulle strategie aziendali della società. La relazione che si viene così a creare tra la banca e l'azienda determina il cosiddetto modello KEIRETSU, tipico in Giappone, dove imprese operanti anche in settori diversi sono...

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