Aspects Of Emotion And Memory Relationship Targeted To Experience Design

3114 words - 12 pages

Ricardo A. Martins, André L. BattaiolaAspects of emotion and memory relationship targeted to experience designEmotion, cognition, human senses, memory, experiences, marketing, advertising, promotion, interactive presentations, learning environments, branding.The emotional component of the brain plays a very important role in cognitive and decision processes related to information that arrives at our external senses as vision, hearing, sense of smell, taste, touch (pain, pressure, temperature) and by internal ones, as hunger, thirsty, time, balance and synesthesia. These senses can influence our emotions by several ways and to know how to drive them has become an important skill to designers, who need to drive emotional responses using visual signs. As we know, emotions are intimately connected to the memory, and consequently to the cognitive processes involved in the acquisition, transformation and storage of information. Knowing this, if designers could target themselves to a positive construction of experiences, emotionally driven, they could get reinforcement for the learning of concepts, principles and even meanings connected to brands. The focus of this article is to analyze the impact of emotion and memory relations in designers work. Besides, it shows the use of those concepts in the design of experiences that stimulate our emotions positively through interactive presentations, ludic learning environments, Internet websites and even other experiences emotionally connected to the public.1. Introduction"You have to begin to loose your memory, if only in bits and pieces, to realize that memory is what makes our lives. Our memory is our coherence, our reason, our feeling, even our action. Without it, we are nothing." - Luis Buñue, spanish film makerThis quote summarizes very well how important our memory is. However, our memory is not enough when we need to take decisions related to where we should go or what we should do because what really drives human beings is not reason, but emotion, (Filliozat, 1998; Damasio, 1994). The phrase of Descartes "I think therefore I am" suggests that only think and have conscience about our thinking defines ourselves. But, Damasio shows that absence of emotion and feeling can destruct rationality. Why?The emotion plays a very important role in the cognitive and "rational" decision processes related to information that arrives at our external senses as vision, hearing, sense of smell, taste, touch (pain, pressure, temperature), and by the internal ones, as hunger, thirsty, time, balance and synesthesia.2. Important brain elements for emotionOne of the most important regions of brain, related to reasoning, decision taking, emotion and feelings is the pre-frontal cortex. As Damasio says, this is the place in which reason links to emotion, besides amygdala region (Damasio, 1994, pag. 95). Damage to this brain area, responsible for emotion, impairs learning.S. Greenfield, in her book about human...

Find Another Essay On Aspects of emotion and memory relationship targeted to experience design

Relationship between design and research Essay

584 words - 2 pages method (Moore, N1978, p 1-3).List of ReferencesBernstone, R, p 70, 'Building in culture', Indesign, Vol 26, August 2006'Design and research ', January 2003, retrieved: October 8th 2006 from, M 'The relationship between research and design in landscape architecture', Retrieved: October 8th, 2006, from, N 1978,' How to do research', 2nd edn, the library association, London'What is research', n.d. Retrieved: October 9th, 2006, from, N 2005, 'Your research project', 2nd edn, Sage Publications, London

mplementation of FSM-MBIST and Design of Hybrid MBIST for Memory cluster in Asynchronous SoC

1220 words - 5 pages Today’s SoC’s are memory dominant. More than 90% of physical area is dominated by memory according to the ITRS [International Technology Roadmap for Semiconductors] [3]. As memories become denser, they are more prone to defects and faults are more complex. Using external Automatic Test Equipment (ATE) will become expensive for dense memories due to pin inductance and tester pins cost [11]. Also, at-speed testing is not possible. Test time

The Relationship Between Memory and Questioning

885 words - 4 pages The Relationship Between Memory and QuestioningOver the years, researchers have investigated how the misinterpretation of a question can affect an individual's memory. A number of studies were conducted, which focused on the impact question wording, design, suggestibility, and prior experiences have had on a person's ability to recall information. This topic is important to scientific scholars because the results could determine how they phrase

Emotion-Induced Amnesia in Rats: Working Memory Specific Impairment, Corticosterone-Memory Correlation, and Fear Versus Arousal Effects on Memory.

1073 words - 4 pages . However, in order to understand what happened, you need to know a few key terms.Spatial memory is the learning and retrieval (remembering) of previous experiences in a certain environment, kind of like studying for a test (Adelson). You learn the material and have to remember it come test time. Working memory (short-term memory) is dependent on the hippocampus to remember newly acquired info (psycheducation). The hippocampus is the part of the

Design and User Experience : The Private Hospital

507 words - 2 pages Design and User Experience : The Private Hospital (calls Clinic in Chile) website in general are very well structured with easy access to all the services that these institution provides. The neonatology and pediatrics sections usually lacks of images and multimedia sections, the one reason of that can be that the information is oriented toward adults visitors or potentials parent patients. Additionally in general these WebPages provides

Aspects of Culture to Teaching and Learning

739 words - 3 pages Relate aspects of culture to teaching and learning. Give examples of how to create a cohesive learning community. Culture is “The knowledge, values, attitudes and traditions that guide the behavior of a group of people and allow them to solve the problems of leaving in the environment” (Woolfolk, 2013, p. 206). Knowing what culture is, I will relate these aspects into teaching and learning the following way: In the U.S. classrooms, we face

The Negative Impact of Targeted Advertising on Adolescents and Children

2932 words - 12 pages magazines, newspapers, on sport events or even printed on tea cups, and all this is done with an aim to attract our attention. However, there are some advertisements which are targeted on a particular group of people, depending on age, sex, interests or even religion. These advertisements are defined as targeted. Companies like McDonald`s, Calvin Klein, Victoria`s Secret and Coca-Cola successfully practice targeted commercials, selling apparel, fast

Main Aspects of Education: An Argument for Experience, Curiosity, and Commitment

1842 words - 7 pages . Kapuscinski is inspired by Herodotus, the world's first historian, who embarked on journeys that were "the means by which he hopes to learn about the world and its inhabitants, to gather the knowledge he will feel compelled" (Kapuscinski 79). Kapuscinski is an example of learning from experience. Another travel writer, Rolf Potts demonstrates experiential learning in his book, Marco Polo Didn't Go There: Stories and Revelations from One Decade as a

Ethics of Care (Carol Gilligan) Morality & Justice (Kohlberg) The Language of Experience and Development of Relationship

1040 words - 4 pages The Language of Experience and Development of RelationshipIn a Different Voice, by Carol Gilligan, she begins to distinguish between two different modes of moral understanding and two modes of describing the relationship between others and the self. She had noticed the absence of women's voices in previous studies on moral development that focused solely on a hierarchy of maturity through the logic of justice. Understanding the ties between care

Relationship Between Ecstasy and Memory in the Human Body

1263 words - 5 pages Relationship Between Ecstasy and Memory in the Human Body Rationale and Variables: The Experiment that was conducted in class determined the affects of 'ecstasy' or MDMA on the participants' memory. In addition to testing for their ability to recall information it also looked at the number of false memory that were related to the actual word "slow" in the class study. In the experiment Dr. Earleywine used a list of words that were to be

Human Development with the relationship of life experience,culture impacts and psychology development

3030 words - 12 pages , when the youngsters who often experience insecure attachment, (Burton et al. 2012) they may do anti-social behaviors to other people such as distancing self from others, lacking of involvement and closeness in the relationship. In regards to my personal experiences, I could see myself as a self-centered child in my early childhood. I was always able to get everything that I wanted from my parents. However, I found few people would like to make

Similar Essays

The Relationship Of Photographs, History, And Memory

5350 words - 21 pages The Relationship of Photographs, History, and Memory Abstract: This essay reflects on the relationship of photographs, history, and memory based on a found and mutilated photo album. Photographs provide opportunities for disrupting and restructuring history with their attraction to memory; they privilege the subjective, creative power of the personal explanation and provide an emotional and even ideological grounding for memory

Aspects Of Society In Ayn Rand's "Anthem." Three Paragraphs About Emotion, Recreation, And Education.

544 words - 2 pages Preference would be broken, and all men would not be equal. With emotion come other feelings that the society in Anthem wishes to repress. However, because emotion is still alive in men, it is used to express love towards all other men equally. This is how the society in Anthem addresses the emotional needs of the people.The collective society in Anthem has chosen to meet the issue of recreation with propaganda. The author tries to show that every

Relationship Among Organisational Theory, Design, Culture, Structure And Design And How They Contribute To The Organisation

2322 words - 9 pages communicate with each other (agents) and to understand each others positions. Thus, CQU has designed its structure and culture in such a way that it's adequately handles its relationship with its agents. (Burton & Obel, pp. 15 to 25).8) COMPETITIVE ADVANTAGEThe way the organisations designs its structure is an important determinant of how much value the organisation creates, because organisational design is the means of implementing an

Orientation To Study And Conception Of Learning As Design Factors In A Context Driven Adult Learning Experience

2521 words - 10 pages learning. These two facets must be understood and incorporated in the design of the learning environment. The purpose of this paper is to 1) analyze the orientation to study and conception of learning of two groups of adult learners 2) provide a framework for designing the adult learning experience that incorporates the learner’s orientation to study and conception of learning ORIENTATION OF STUDY The definition of Orientation to Study