This website uses cookies to ensure you have the best experience. Learn more

Assessment 2: Application Of Business Concepts To Case Study

764 words - 4 pages

Anytime Fitness and Jetts Fitness are two leading 24-hour gyms with recent remarkable performance in Australia (Heathcote 2013). But it is apparent that their business models are different in many aspects through a critical analysis. This essay states that compared with Jetts, Anytime Fitness has a superior business model by analyzing with SWOT framework and Porter’s Generic Strategies model.

Case Study Overview
The business models of the two rapidly growing franchised gym chains vary from each other. Originated in US, Anytime Fitness is the largest health club chain in world as well as in Australia with more than 260 clubs located all over the different states and ...view middle of the document...

Critical Analysis using Business Concepts
According to Porter’s Generic Strategies Model, Cost Leadership Strategy refers to ‘An integrated set of actions designed to produce or deliver goods or services with features that are acceptable to customers at the lowest cost, relative to that of other competitors.’ (Hoskisson n.d. 2012), while according to Baker (2014), Differentiation Strategy means providing products or services which are perceived as unique by customers. Generally speaking, they both take low price as core competency by keeping their business model as simple as possible and minimizing the overhead and labour cost (Fitzsimmons 2014). This indicates that they both use Cost Leadership Strategy. However, for some customers, only low price is not attractive enough to them. Compared with Jetts, Anytime Fitness has some unique business features, such as the online tools and community for members to share their experience with Anytime Fitness, and by taking advantage of the spread power of the internet, the number of potential customers is substantially increased. Similarly, the special offer of group memberships to corporates employees is also a creative marketing strategy. In this way, Anytime Fitness not only adopts Cost Leadership Strategy but also the Differentiation Strategy. Thus this combinational strategy model is considered as superior to that of Jetts.

In terms of...

Find Another Essay On ASSESSMENT 2: Application of Business Concepts to Case Study

Case Study of a Business

2542 words - 10 pages Case Study of a Business Rexam PLC is a Consumer Packaging company. Consumer Packaging is the packaging that reaches the consumer, e.g. Bottles and cans etc. Rexam PLC is the parent company of Rexam Glass LTD among other companies, and it is based in Britain. Rexam PLC has multiple business activities. One of their activities is the production of beverage cans and bottles, and almost 80% of Rexam PLC's sales come

Case Study: Application of Decision-Making Technique Paper

1211 words - 5 pages Case Study: Application of Decision-Making Technique PaperManagers are faced with many decisions to make during the hour, day, week, month, and year. There are various decision-making techniques and approaches that a manager can use to process and administer these decisions must be made. Once managers have a good foundation where the problem stems, the manager can see about the speed in which to respond to the problem. Some problems can be fixed

Assessment Task: Case Study of A Second Language Learner

1925 words - 8 pages The second language learner that I have chosen to assess in my case study is an international student from Korea who is now attending year 11 and does the ESL course at my school, the Hills Grammar School. I will refer to my student with the name ‘John’ for confidentiality reasons. In this case study I will introduce my student, his language background; his exposure to English before coming to Australia and his current level of English based

key concepts to successful business

1410 words - 6 pages It was a challenging task to write about only three concepts that I learned in this informative class. The concepts that stood out to me were Learning Style Inventory, preparation and delivery. I believe these concepts are critical aspects to a person’s success in the business world. One of the concepts that I found to be very interesting was “The Learning Style Inventory.” “The Learning Style Inventory (LSI) describes the ways you learn and

Case Study 2

617 words - 3 pages incorporate the use of the Blender • Product placement to get name recognition out. Tactics 1. Host a Social Media Engagement: • Host a social media recipe contest on YouTube and Face Book o Participants can show case their favorite recipes using a high performance blender o Ideas can be posted on the Blendtec website or a separate website can be created for the campaign. • Create a fun and relatable hash tag to be used throughout the campaign o

Case Study Part 2

1990 words - 8 pages such as the person’s home. Occupation-based: • Participate in games with peer(s) in order to increase social communication skills, taking turns, eye contact, and verbal and nonverbal communication. o Candy land o Computer Games • Identify and choose 2 group games that the child has never played before from a list of 10 games. This will allow for the child to participate in novel activities in order to decrease anxiety and increase the

Case Study 2

1102 words - 5 pages policies will help to discover what policies are missing from the organization and updating policies that will be effective for both infrastructures. According to Benson, there are several policies that are important for any organization and they are listed below for viewing: • Physical computer security policies • Network security policies • Data security policies • Contingency and disaster recovery plans and tests Mitigation of Issue #2 A

Case Study 2

1410 words - 6 pages knowledge of financial and business skills necessary to be an effective leader. Therefore, looking at past trends is a critical element in forecasting future volumes in relation to managing budget performance, turnover in staff, HPPD and length of stay of patients in order to meet targeted productivity goals. Summary Nurse executives need a systematic understanding of the budget planning process and the challenges that organizations face in

ietary Analysis Case Study Assessment

2382 words - 10 pages particular study was the assessment of nutritional intake. 5b. Suggest another method of dietary assessment that would be useful in the accurate evaluation of LB’s dietary intake. Another method of dietary assessment would be The Diet Diary as it benefits the practitioner and the client. 5c. Explain the benefits of this alternative method compared to the one used in the case study. Statistically those who use the diet diary have the greatest success in

Using the Case Study Provided, Develop a Treatment Plan for This Client. Justify Your Assessment and Proposed Actions in Terms of the Relationship Models and Concepts in the Module

3532 words - 13 pages explored a particular time in the relationships development. Stage 1 was all about sampling and exploration of the costs and rewards of different relationships, either by trying out relationships or by observing others. Stage 2 looks at bargaining, once we have found a partner that we want to spend more time and effort on we start to look at what the relationship will provide and how much will be required from us. It involves giving and receiving

Successful Application of Theory to a Placement Case

4360 words - 18 pages demonstrate the successful application of theory to a placement case, which has been included in Appendix A, fully anonymised. The Walker family’s brief background and presenting needs have been outlined and will be referred to throughout. The social work process will inform the structure of this essay – assessment, deciding on outcomes and planning, intervention and finally evaluation (Howe, 2002).The relevance of the chosen theory will be considered

Similar Essays

Case Study: Application Of Real Options To Energy Investments

2180 words - 9 pages this distinction, most principles of financial options are applied to real options. The table below depicts the relationship between these concepts. Table 2: Financial and Real Options Source: Sanislo (2002) There are various types of real options. For this essay the deferral option is used; a deferral option gives its holder the option to begin an investment immediately or at a future date. The Black-Scholes formula for pricing options and the

Virginia Henderson’s Concepts Of Nursing And Its Application To Practice

1603 words - 6 pages The purpose of this paper is to illustrate the key points of Virginia Henderson’s theory “Concepts of Nursing” (CON) and its application in practice using specific examples. Henderson’s CON is a grand theory written in 1978. (Waller-Wise, 2013) The CON theory provides a definition of nursing care, responsibilities and a focus on specific areas where nursing care is required. (Waller-Wise, 2013) As Henderson (1978) writes, “Nursing is primarily

Situational Approach: Assessment Of A Case Study

829 words - 4 pages Northouse’s (2013) book presents a case study of a training series at a pharmaceutical company. The training specialist, Jim Anderson, realized his approach with attendees was not effective half through the series. The purpose of this paper is to analyze the training series using the Situational Approach. The attendees’ development level and Jim’s initial leadership style will be identified. Using the leadership perspective, weaknesses in Jim’s

Skills Approach: Assessment Of A Case Study

904 words - 4 pages Northouse’s (2013) book, Leadership: Theory and Practice, presents a case study of an Italian restaurant successfully operating in the Midwest for 25 years. The purpose of this paper is to analyze the restaurant’s various levels of leadership using the Skills Approach. First, the restaurant’s success will be described through the owner’s general leadership. Second, the managers’ leadership skills will be described and improvement identified