This website uses cookies to ensure you have the best experience. Learn more

Assignment 2

1121 words - 5 pages

Q1.

Who are the targeted customers of the company?

The first targeted group of customers of Singapore Airlines are mainly people with income that can afford them to enjoy flight with excellent services and facilities. While the second group of people, mostly young adults, which have slightly lesser budget for flight tickets. They can choose to take the Tiger Airways, which Singapore Airlines holds some shares.

Q2.
What is the positioning strategy of the company?

Four positioning strategies in terms of Quality and Price

Quality/Price Higher Price
Lower Price
Higher quality Premium strategy
Good value strategy

Lower quality Overcharging strategy
Economy strategy

The Singapore Airlines has positioned itself in the Premium strategy because they provide their customers with excellent levels of services as well as inflight entertainment facilities. The Singapore Airlines also ensures that their customers enjoy the flight with the continuous improvement of their various entertainment facilities on-board as well as serving the customers with meals of different menus that meets their need. The Singapore Airlines also provides both alcoholic drinks and fizzy drinks to meet the customers on-board. To ensure that the travellers flying in SQ feels comfortable during the flight, the Singapore Airlines changes their planes to newer ones almost every six years.
So to ensure that the Singapore Airlines can maintain its premium strategy, its level of innovation also has to be maintained. Over the year, Singapore Airlines has always been one of the few trend setters in the aviation industry. They are the first to offer free headsets, choices of meals and free drinks in Economy Class in the 1970s. They are also the first to introduce satellite-based inflight telephones in 1991 and also the first to fly the Airbus-380 from Singapore to Sydney on 25 October 2007.
SIA also uses the iconic Singapore Girl as one of the main point while they are doing marketing because it differentiates SIA from other airlines. Other airlines usually focus more on how their cabins are designed, how comfortable will the flights be and whether if the price of their flight is cheaper. While SIA, convey these types of messages to the travellers through their icon, the Singapore Girl, serving the travellers only with the highest standard of service and quality of it. They now represent the Singapore Airlines service and culture.
Q3.

What are the Marketing Mix, the 4Ps of the products or services of the company?

Product-
SIA’s product is divided into three main lines, the First Class Seats, the Business Class Seats and lastly the Economy Class seats. The First Class Seats, which is about 5% of the seats in the plane, is catered to travellers that are willing to pay a higher price to enjoy their journey without much disturbance. While the Business Class seats, standing up to 10% of the remaining seats, caters to passengers that are willing to pay only a slightly higher...

Find Another Essay On Assignment 2

Ch 2 Assignment

892 words - 4 pages Chapter 2 Assignment: Stage 3 on page 116 9. I have connected and taught a lot of people how to use the internet. My family is not very computer savvy. That being said, the very first thing I do when teaching someone how to use the internet is make sure the hardware is connected and running properly. If a person does not know how to navigate the internet, chances are they do not understand the hardware involved or how to connect it properly. If

WK2: Assignment 2: Application Project

816 words - 4 pages than I anticipated. My daughter is the bold one, however, because it is not the “norm” of society to sit with someone that closely given the other seating available she found it uncomfortable breaking the norm and making the initial approach. This is where bringing the boyfriend came in helpful as he had to lead the approach and sitting next to a stranger in an “out of norm” way. We selected two of our videos for the assignment. My daughter

Unit 2 assignment 2: the letter package - GB512 - essay

920 words - 4 pages conducted, sources reviewed, information gathered, and criteria for writing your introduction letter to the distributor. • Submit as a single Word file to the Dropbox after checking your punctuation, spelling, and grammar. Useful Resource International Business Etiquette, Manners, & Culture. Retrieved from http://www.international- business-etiquette.com/ [ GB512 | Business Communications ]Assignment | Unit 2 Access these

Sci 275 week 2 assignment risk assessment

691 words - 3 pages SCI 275 SCI 275 Week 2 Assignment Risk Assessment At this time, I am not able to make an educated vote. I believe by asking questions and trying to gain full knowledge is a smart decision on behalf of this community. At this time I am leaning towards approving the decision to use the insecticide spray Malathion. The reason being that it is a very reasonable way to cut down the exposure of West Nile virus. I have many

Assignment #2 – Policing a Modern Society

775 words - 4 pages Assignment #2 – Policing a Modern Society Introduction Traditionally, policing has proven to have its limits. The arrests did not deter criminals, there was no impact on the crime rate, and policing was a very reactive practise. Obviously, something needed to change. With policing a modern society, there are a number of different techniques that can be displayed, and prove to be beneficial. However; in this essay I will attempt to showcase two

Assignment #2: Sauve v Provost - Case Study

869 words - 4 pages SOC115 Law and Ethics 1. Which court heard the case? What was the name of the judge who heard the case? On what date was the case reported? The court who heard this case was the High Court of Justice in Ontario. The name of the judge was Granger J.. February 26, 1990 was the date the case was heard. 2. Briefly summarize the facts of the case. Who is the plaintiff that is suing for compensation? Who are the defendants that are

Assignment 2

1205 words - 5 pages The anthropological model is seen in everyday life and is how society is built. The model has 12 different parts that put all together you have the society we live in. Each part very different but when thinking about it they all are important. I got to understand the model in a better way because of the book, “Ladies and Gentlemen, The Bronx is Burning” and the documentary, “New York”. They had many good example of each subset, and used

Assignment 2

523 words - 3 pages Poor nutrition diets and consequent rise of NCDs are population health challenges facing public health dietitians/nutritionists since they are charged with maintaining good health of the population through managing food and nutrition issues. By developing programs to tackle lack of food security, high pricing of healthy food and negative influences of food marketing, they can introduce nutritious diets and healthy eating habits to the community

Assignment 2

776 words - 4 pages QUESTION : 2 (b) An incremental analysis (sell – or – process – further) for Loh Gear Bikes Company. Sell Process further Net income Increase (decrease) Sales per unit $ 400 $ 440 $ 40 Cost per unit Direct materials 150 160 (10) Direct labor 70 80 (10) Variable overhead (70% of direct labor) 49 56 (7) Fixed overhead(30% of direct labor) 21 2 0 Manufacturing cost per unit 290 317 13 Net income per unit $ 110 $ 123 $ 13 (b

Assignment 2 - 833 words

833 words - 4 pages purchase two licenses, he or she can install the operating system on 2 computers only. Besides that, new version of Windows are available every few years such as Windows 98 replaced Windows 95, Windows Vista replaced XP and so on. Loss of data may occur while install the new version of Windows and uninstall the older version. In Linux, new version which known as distribution come out semi-annually. User can choose to download and install from

Assignment 2 - 858 words

858 words - 4 pages Assume that you are financial advisor to a business. Describe the advice that you would give to the client for raising business capital using both debt and equity options in today’s economy. Outline the major advantages and disadvantages of each option. There are pluses and minuses when looking to raise capital utilizing both debt and equity financing options. Debt financing is good to help grow your business by being able to pay for equipment

Similar Essays

Assignment 2 2019 Words

2019 words - 9 pages For this assignment, I had the pleasure of working with the same student I worked with for the first assignment. My student is in second grade and I well be referring to her as J.R. While working with J.R., I assessed her using four different assessments and I really got to understand her as a learner. This assignment was different from the first assignment because I was able to dig deeper into her literacy knowledge and I was able to identify

Assignment 2

1455 words - 6 pages Assignment #3: Research Plan Research Question The research question that is to be answered by Bus Pass/Gas Card Program evaluations is whether or not the bus passes was used properly and effectively. Did the bus passes/gas cards eliminate patients canceling their appointments and or having less no shows? The evaluation will show whether or not the program met the needs to the patients and Mercy Health Physician Partners. The purpose of the

Graphing Assignment 2

868 words - 4 pages GRAPHING ASSIGNMENT 2 In this graphing assignment I have decided to compare the following two graphs: Figure 1. Wisconsin Poverty Rates under Three Measures, 2008-2011 And Figure 4. Poverty in Wisconsin in 2011 by Measure: Overall and for Children and the Elderly (As seen on page two) To better compare these to drafts I will be answering the following questions in order: 1. What do these graphs show and how are they related to each other

Unit 2 Essay Assignment

861 words - 4 pages Unit 2 Essay Assignment The setting in both Lord of the Flies and I Only Came to Use the Phone contributes to the dehumanization of the characters in each of the readings. The settings are both isolated, which is the cause of all the chaos that takes place because when you take a human being out of the comfort of society, they go back to their natural animalistic tendencies in order to survive. Survival of the fittest is present in these quotes