At Ts Use Of Total Quality Management

1423 words - 6 pages

ATTs use of Total Quality Management

The following is an attempt to analyze AT&T's use of Total Quality Management throughout its organization. Since AT&T is an elaborately enormous corporation I will focus my study to AT&T Power Systems/Lucent Technologies. This division of AT&T has been the industry standard for excellence since TQM was first introduced to the company. AT&T Power Systems has become one the world's most dynamic companies because of its use of TQM. I will provide a brief description of who AT&T Power Systems is, a description of the events that lead up to its use of TQM, AT&T's TQM philosophy, and how this philosophy was implemented. Finally I will discuss the benefits AT&T Power Systems realized through their use of Total Quality Management. Who is AT&T Power Systems?
AT&T Power Systems provides a verity of power products for the data processing and telecommunications industries. Power System and its 4,200 employee's design, develop, manufacture, and market electronic power systems, components, and power supplies to an increasingly international marketplace.

In the past ten years AT&T as a whole has gone through a dramatic metamorphous. It was forced to change from a large telecommunications monopoly providing universal telephone service, to a competitive global corporation providing a full range of communication services and technologies. The "new" AT&T is a potpourri of smaller, highly focussed entities. Each entity has its own customers, competitors, and operational functions.

Power Systems is the pinnacle of the "new" AT&T. In less than five years Power Systems has become the prototype for successfully implementing the cultural and organizational revolution know as Total Quality Management. It has not only received internal recognition, but external achievement as well. In 1994 Power Systems was the first American company to win Japan's prestigious Deming Prize for Quality Management. In the same year AT&T's long distance division won America's Malcolm Baldrige National Quality Award. AT&T's TQM philosophy made it the first corporation to win these two awards.

Why did Power Systems change to TQM?

Prior to 1990 Power Systems provided equipment for only its parent company AT&T. Power Systems was a lackluster division of AT&T that reported losses in numerous quarters. As the scope AT&T and business as a whole changed Power Systems was forced to survive on its own. No longer would losses be tolerated, if the work couldn't be completed in a cost-effective manner the division would be sold and the work would be given to an outsourcer.

A.M. (Andy) Guarriello, Vice President & COO of Power Systems, was given the job of implementing TQM. Guarriello along with Power Systems management team launched the "Dallas Vision" project, an initiative involving physical, organizational, and philosophical changes that soon led to the adoption of Total Quality Management as the management system for the...

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