Auc Scan, Inc. Case Study

1860 words - 7 pages

AcuScan, Inc. Case StudyI am newly hired Vice President of Organizational Development, and will be responsible for creating the Organizational Development department over the coming year. This company is trying to find a new product based on their technology, a retinal scanning system, because revenues have been dropping. Two members of the management team have suggested a new product for a new market, but the manager of Product Development has refused to cooperate. This paper analyses the arguments made and offers recommendations to the CEO. I will first discuss some assumptions made by Kelly, Senior Engineer in Product Development. He made the assumption that Pat; Director of Marketing did not know anything about Quality Control (QC). He also stated that all the features for the retinal scanner could not be developed in the timeframe requested. He also said that due to the staff reduction last year, the staff would not have time to develop the product. Kelly stated that Pat did not know enough about the product, because he did not have the background or experience in the technology. He also stated that the product would not meet the need of the customer, because it would be substandard. He made the assumption that Pat was undercutting him by talking to his programmers behind his back.Pat, the Marketing Director also made assumption, such as that the new product would be a simple addition to the iScanner they all ready had. He made the assumption that the programmers would have enough time to develop the product, even though they were short of staff. Pat also that because the staff was disagreeing with him that they were not committed to developing the new product. He thought that the job could be done by outside contractor in the allotted timeframe. He also thought that a meeting could solve the problems between the staff. He also made the assumption that the customer would be happy with what ever product theydeveloped and launched. He made the assumption that Kelly was being snide when he asked the question did he know what QC meant. Cliff, CEO of AucScan made a few assumptions also. He made the assumption that Pat would be able to launch the new product even though his experience in marketing was in another area. He also thought the staff would work together for the good of the company. He made the assumption that they had enough money in the budget to develop and launch the new product. Chris, Vice President of Product Development made the assumption that the retinal scanner would be just a simple addition to the iScanner that was already on the market. He also made the assumption that all it would take was repacking to fit the retinal scanner into the retail market. He assumed that the product could be developed in a very short period of time. He also thought that Pat and Kelly could put their difference aside and work together to get the product on the market. The arguments made by each staff member had some merit to them. Cliff argued...

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