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Audience Analysis

1035 words - 4 pages

Over the course of my observations of McComas Gym’s weight room, it was easy to figure out what type of audience would be interested in my essay. Based off this audience, I developed a persona who represents the weight room community by combining many of the characteristics I observed in individuals in the weight room. My developed persona is an ideal representative of an “insider” to the weight room community, as well as a representative of my essay’s audience.
The type of audience who would be interested in the essay I wrote would be members of the actual weight lifting community. By talking specifically about McComas weight room in my essay, the ideas and observations in the essay would be beneficial to someone that actually uses the weight room. For example, I go into depth about the types of exercises that an average person does. By knowing what is actually going on when you are in the weight room, you can modify your workout to be more efficient, such as by not basing your entire workout around dumbbell exercises, since this area of the weight room tends to get very crowded. For someone who uses McComas gym, it would also be interesting to read about all of the things that go on in the weight room they perhaps would not take note of during their usual workout. By reading the essay, the reader becomes aware of all of the small details regarding the weight room that they perhaps did not notice.
Another smaller audience that would be interested in my essay would be the people who are associated with the management and upkeep of McComas. This is because everything that goes on in the weight room directly affects their jobs, and influences the decisions that they make to run the gym. Since McComas is currently being renovated, the data that I presented in my essay would be invaluable to the employees and managers of the gym as they make important decisions about upcoming policy changes and changes in the equipment stock. An example of this would be managers using the data I present in my essay about the weight room to decide which machines they should reduce, and which machines or pieces of equipment they should order more of.
I developed a character to be a representative of the main audience for my essay by taking the characteristics of individuals observed in McComas’ weight room and combining them into one persona. Based off of this, the persona is a male Virginia Tech college student who is familiar with the weight room and the concepts of body building. He is in good physical shape, and wears typical gym clothing, such as gym shorts, sweatpants, t-shirts, or wife-beaters. He has long-term experience with the majority of the weight and machines found in McComas’ weight room, and falls into the category of “serious lifters,” rather than just an occasional gym-goer. He is very perseverant in his work out regiment, and has a focused mindset.
The persona I described above is an “insider” of the...

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