Audience Analysis

1660 words - 7 pages

Audience Analysis 1
In this audience analysis, I have addressed a situation in which I am called on to present quarterly sales information at an in-person meeting to a group of stakeholders, including managers, salespeople, and customers. I will explain how I will address the communication to this audience by answering the following questions: (1) What characteristics of the audience must I consider?, (2) What communication channels are appropriate? (3) What are some considerations to keep in mind given the diversity of the audience?, and (4)  How would I ensure that my message is effective?
The characteristics of the audience that I must consider when addressing the audience are the primary stakeholders. They are employees, managers, and owners. They are individuals who will be affected by an endeavor and can influence it, but they are directly involved with doing the work and engaging in economic transactions with the business. They are individuals who beliefs are opinions held by people; their values are views of their sense of right or wrong. Their attitudes are predispositions to behavior such as inclination to agree or disagree; approve or disapprove. Their behaviors are actions taken that are not always consistent with beliefs, values and attitudes.
The communication channels to this audience that are appropriate for this situation is face-to-face communication. Peter Bender and Robert Tracz write, " when you are communicating with another individual(s), you are in a short term partnerships with the person(s)" Face to face communication is the best from of communication in this situation, due to "eye contact, facial expressions,body movements, space, time, distance, appearance - all these nonverbal clues influence the way, interpreted, or decoded by the receiver." (Guffey. 2004) Face to face communication allows for all of the other form of communications that build trust and minimizes misinterpretation and misunderstanding. An example of face to face presentation might include showing graphs, spreadsheets, power point presentation to those individuals who will be affected by an endeavor and can influence it.
In public speaking of any form to a diverse group of individuals, my main consideration as the speaker is my concentration on the audience that I am speaking to. In starting an effective presentation,
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the considerations of the audience are critical to achieving a success. The main reason is the various characteristics of the target audience and the communication channels have to be sufficient and appropriate to convey the message to the audience effectively. Using a presentation of quarterly sales information at an in-person meeting to a group of stakeholders for analyzing the audience allow to explore the various...

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