Audience Analysis

1002 words - 4 pages

Communication is one of the most important skills that an individual can possess when presenting to a group of people. The audience should always be focal point of the presenter as communication is an important foundation and can often determine the success or failure of a message being received. When communication is done properly it can build respect and trust between groups and help identity the issues at hand. The presenter must have a good understanding of the audience's culture in order to effectively communicate with the group.In this assignment I have been asked to present quarterly sales information in an in-person meeting to a group of stakeholders that includes managers, salespeople, and customers. I have been asked to answer a number of different questions before I present my information to the audience. The following questions will be answered in this paper.1.What are audience characteristics you need to consider?2.What communication channels would be appropriate and why?3.What are some considerations that you must keep in mind given the diversity of the audience?4.What would you do to ensure that your message is effective?Before you can prepare a presentation you must consider the characteristics of your audience. I know that my audience consists of managers, salespeople, and customers of this particular organization. Because I have identified my audience I now have a better understanding of the audience's knowledge of the subject. I also understand their interest in the subject; I understand that the different groups of individuals may only be interested in certain results of the quarterly sales information that is being presented. Managers and salespeople may have different subject knowledge than the customers. I will needs to address the different needs of all parties in attendance. I will have to customize certain parts of my presentation in order to address the specific needs of each group within the audience. I will also need to understand what the audience is expecting to learn from my presentation. I should be able to meet and exceed their expectations and the audience should walk away with their questions answered and explained as well as have a better understanding of the quarterly sales information that was presented to them.Because this is an in-person meeting certain communication channels are more appropriate than others. Power-point presentations would be an appropriate method of communication between the presenter and the audience. This is an effective method because it not only allows the presenter to discuss the statistics; but will also allow the present to show the audience the statistics in detail and all together as a group. Printed handouts or documents are another method of communication that would be considered appropriate in an in-person meeting. This method allows the audience to take part in reading the information provided and also gives them something to take with them from the meeting for future...

Find Another Essay On Audience Analysis

Audience Analysis

1109 words - 4 pages Effective communication in the business world must be mastered to be successful in the competitive market. Individuals will need to learn about their audience to know the best way to convey their messages effectively. If individuals do not analyze their audience first, then their messages will be lost to some of the audience who may not understand the level of language. With diversity in the business environment, individuals must ensure that

In Defense of the use of Folk Psychology in Audience Analysis

2953 words - 12 pages beliefs from which the rhetor can create enthymemes, rather than a method of audience analysis. Now that I have explained Aristotle’s attitude towards the audience of rhetoric and the potential use of mindreading in enthymemes, I will explain why the theory is beneficial to rhetors during rhetorical acts. Mindreading is appealing in that it relies on common intuition about emotional states; it is something that everyone just knows through a life of

Analysis of the Ways the Director Builds Suspense and Scares the Audience in Jaws

3944 words - 16 pages Analysis of the Ways the Director Builds Suspense and Scares the Audience in Jaws We studied the film “JAWS”, which was made by award winning director Steven Spielberg. ==================================================================== “JAWS” was based on Peter Benchley’s number one best-selling novel in 1974. The Plotline for the film is about a police officer, a scientist, and a grizzled sailor who set out

Chaucer, Canterbury Tales, Pardoners Tale ii: 463-572. Write a critical and rhetorical analysis of the passage. Giving regard to its work, function, audience, circulation etc.

1329 words - 5 pages Middle English Popular LiteratureWrite a critical analysis of the passage you choose for discussion, giving due regard to what is going on in the passage, but paying particular attention to the means by which the poet makes his point. Please focus on the passage, but you may need to relate it to the rest of the text or to like texts. You should extend your analysis to considerations of the text's place and work - circulation, function, audience

The Importance of Foreign Language Study: Audience Analysis

935 words - 4 pages that is not considered a “hot button issue” was that the audience might simply feel apathy towards the subject with no opinion whatsoever. While that audience wouldn’t be particularly difficult to persuade, it would be a challenge to make them at all enthusiastic about the topic. In addition to getting a feel as to the level of apathy, I was primarily concerned with knowing how many in the class were bilingual, and whether had learned the language

Analysis of documentary: Behind Lab Doors. Discovers how doc reflects cultural and social beliefs of today and the techniques used to position the Audience.

805 words - 3 pages Cutting Edge: Behind lab doors is a documentary that explores the cultural and social implications of animal testing. Though the aim is to convince the audience that Animals have rights, there is an equal focus on all points of view including those against, those for, and those caught in the middle. Throughout the documentary there are various techniques used to convince the audience that animal testing is not right, and they are used very

An analysis of how narrative and genre are used to create meaning and generate audience response in the opening of "Rear Window" (Hitchcock, USA 1954).

1472 words - 6 pages The opening of "Rear Window" is very traditional, literally a curtain raiser for the film. The genre and narrative strands that are introduced, however, are not quite as clear as we might expect from our prior expectations of a Hitchcock thriller. This essay will examine how the opening introduces the audience to the world of the courtyard and the main characters in a way that suggests that the predominant genre of the film may be romantic

"The Crucible" by Arthur Miller. Act 2 analysis. "what is the reason for the location and what is revealed to the audience at the end?"

943 words - 4 pages correctly indicates to him that it is "the magistrate that sits in his heart that judges him." From this point onward, it is clear to the audience that Proctor suffers from guilt, and being one who loathes hypocrites, this guilt is heightened as he judges himself no less harshly than he judges others.Using the interaction between the two characters, Miller also manages to create an atmosphere of guilt in proctor's household, which resembles the society

Audience Research

829 words - 3 pages or refined as those used in the physical sciences. Understanding and predicting human behaviour as a result are better than the guesswork upon which much of communication has been based. Research provides the information to help plan communication and evaluate its results. Some of the uses of research in mass communication are: Audience studies Message content and design Effect studies Communicator analysis Each of research

Audience Effects and Extroversion

2523 words - 10 pages investigation.ConclusionPersonality is an important element in self-identification, influencing behaviour and choices. This study revealed that there was a significant difference in performance for introverted participants between audience and no audience condition, with increased performance in the absence of an audience. Also, there was no significant effect of audience condition on extroverted participants. A critical discussion suggests that analysis of data was

Communication essay: audience participation.

2066 words - 8 pages Siobhain BowenSociology EssayCommunicationsGiven the time spent by audiences consuming the media, it is hardly surprising that much speculation and debate has focused on the exact nature of the relationship between audiences and media output. It is possible to identify distinct phases of audience analysis. What makes these phases distinct is the degree to which the balance of power and influence is attributed to the media, in terms of production

Similar Essays

Audience Analysis

1660 words - 7 pages Audience Analysis 1 In this audience analysis, I have addressed a situation in which I am called on to present quarterly sales information at an in-person meeting to a group of stakeholders, including managers, salespeople, and customers. I will explain how I will address the communication to this audience by answering the following questions: (1) What characteristics of the audience must I consider?, (2) What communication

Audience Analysis

1047 words - 4 pages Audience Analysis PAGE \* MERGEFORMAT 2 Audience Analysis PaperDawn RiceUniversity of PhoenixAudience AnalysisAs head of the Sale Department it is my responsibility to present sales performance information to the CEO, stakeholders, managers, salespeople and customers. Due to the diversity of the group it is imperative that I'm effective communicating the data keeping them engaged, focus and interested in the sales analysis presented. In doing

Audience Analysis 1035 Words

1035 words - 4 pages Over the course of my observations of McComas Gym’s weight room, it was easy to figure out what type of audience would be interested in my essay. Based off this audience, I developed a persona who represents the weight room community by combining many of the characteristics I observed in individuals in the weight room. My developed persona is an ideal representative of an “insider” to the weight room community, as well as a representative of

Audience Analysis Paper

1108 words - 4 pages Running head: AUDIENCE ANALYSIS PAPER PAGE \* MERGEFORMAT 1 AUDIENCE ANALYSIS PAPER PAGE \* MERGEFORMAT 6 Audience Analysis PaperSanjeet K. SinghCom/285June 7, 2010Lind SohlAudience Analysis PaperIntroductionIn public speaking, or communication of any type to a varied set of individuals, it is impertinent to remember to focus on the audience. In starting to get used to an effective presentation, the consideration of the audience must be