This website uses cookies to ensure you have the best experience. Learn more

Audience Perception Of The Stereotypical Black Image On Television

2787 words - 11 pages

Audience Perception of the Stereotypical Black Image on Television

In the introduction to the section on understanding social control in Race, Class, and Gender in the United States, Paula Rothenberg states “The most effective forms of social control are always invisible”(507). One of the most prevalent forms of invisible social control the creation and perpetuation of stereotypes. Studies have shown that stereotypes can become so ingrained in the minds of those exposed to them that the target of the stereotype might not only believe the mythological image, but also inadvertently act out the image they are expected to play (Snyder). In addition, those who subscribe to the stereotypical images of others will “notice and remember the ways in which that person seems to fit the stereotype, while resisting evidence that contradicts the stereotype”(Snyder 514). Stereotypes control by creating false images that work to maintain the status quo and keep those who hold power in their positions of power.
     For stereotypes to be an effective method of social control, they must be created, dispersed and perpetuated. Though the process of using stereotypes as social control is invisible, as Rothenberg declares, the distribution of those images is anything but invisible. The average American watches between 30-31 hours of television per week (World Book). That constitutes the number of hours for a full-time job. This statistic illustrates that television is an incredibly powerful medium for dispersing information, entertainment, and misinformation: “negative images of African-Americans propagandize misinformation about African-Americans”(Cosby 137).
Misinformation about disadvantaged groups in America has historically found plenty of airtime on television: “television brings to an otherwise heterogeneous audience a single set of values and social descriptions produced to the specifications of the owners of the broadcast industry and their advertising sponsors”(Matabane 21). These images have been shown to affect the way these groups are perceived and acted towards by the white mainstream (Ford 1997). The combination of the prevalence of negative images of minorities and the scientific proof of the effect these images on the behavior of the majority group lead to an invisible form of social control perpetuated through a most visible medium. This paper will discuss the ways in which black and white audiences respond to positive and negative stereotypes of the Black image on television. It will also analyze the effects that perception of the Black image has on prejudice, discrimination and oppression in our society.
     Thomas E. Ford, in a 1997 Western Michigan University study, found that “when whites are exposed to negative stereotypical television portrayals of African Americans, they are more likely to make negative judgements of an African American target person. However, exposure to negative...

Find Another Essay On Audience Perception of the Stereotypical Black Image on Television

The Media's Dangerous Perception of the Ideal Body Image

1608 words - 6 pages Tonight, Captain America: The First Avenger was airing on public television, so I decided to re-watch this fantastic Marvel movie. The main character, Steve Rogers, is a big-hearted, anemic-bodied American in the middle of World War 2. His grocery list of health issues and lacking physique resulted in several rejections from the enlistment officers. However thanks to his friendly German doctor, he eventually found himself injected with a serum

Comparing My Physique to the Stereotypical Masculine Image

970 words - 4 pages Comparing My Physique to the Stereotypical Masculine Image When comparing myself to most ideals of masculinity across American culture, I find some mild similarities to the stereotypical masculine image. The extreme images of bulging muscles, chiseled abs, and an expansive body presence lend some elements to my physique, but not very many. Although I do consider myself to be somewhat sportive, the general results of athletic activity don’t

This is a paper on audience fragmentation in television. It explains the ramifications that television and cable advertisers face due to audience fragmentaion

587 words - 2 pages if they air a commercial on the Golf Channel.The rise in audience fragmentation on the television industry may be beneficial to viewers, but the economic perceptive of advertising as a bulk is not profiting. It is more difficult to reach as many consumers with niche channels than with mass television and the probability of sticking to one station long enough to catch commercials is lower than ever.

Advertising Distorts Perception of Self-image

2046 words - 8 pages the similarities that both ads share in targeting men’s and women’s views of self-image there are differences in style that separate the target audience of each ad. Do I look fat in these jeans? Am I big enough? These are just some of the stereotypical and pointed questions often asked when reviewing ones self-image. Often times the respondent looks to appease the person in question, when in fact the person could look fat or small, but they

The Effect of Language on Perception

751 words - 3 pages The Effect of Language on Perception Language: Language is defined as any body which can be written, spoken, or otherwise communicated between individuals and/or groups. Taking this definition into account, language is not specific to human beings. Animals are also affected by a form of language. Body language is also a notable form of communication. It is a member of the type of language communicated via

The Effects of Advertising on Self Image

2077 words - 8 pages that this relates to the media. An individual who shows personality traits such as perfectionism is more vulnerable to fall victim to believing the media’s perception of the ideal woman. In conclusion, all of my research has answered the question on whether the media has an impact on body image for individuals. There are several causes such as psychological issues, peer and parental influence, and genetics. However there is an abundance of


1985 words - 8 pages can be "pregnant" This is the scope of the research conducted by the GEMMA Observatory of La Sapienza University of Rome on the images of gender in Italian commercial television advertising, an analysis that intend to find the "new" subjectivity in the contemporary advertising imagery and to determine whether there are cases of a richer more articulated gender representation than in the past. In particular, the study analyses the classic theme of the representation of gender, long neglected in Italy, in order to actualize the results of the past researches, dating back to the Seventies and Eighties, and provide a new basis for the future research on this topic.

The Perception of the Perception

1411 words - 6 pages discussion for another day. The second and last address of mine will be to the implications of the subjective nature of perception, which is directly related to subjective knowledge, on the artist and his profession. Artists often try to portray a scene that has an emotional and psychological effect on the viewer. Artists can try to accomplish such a goal through different depictions of the subject, composition, colors

The Effects of Television on Society

1276 words - 5 pages population for having access to television is that people can recieve current and up to date news from around the world within the comfort of their house. The way many companies take advantage of television is through advertising, as they can reach a large audience and keep the customer aware of existing products on the market. Not just consumer companies can use the television for advertsing, it has also revolutionised the

The Effects of Violence on Television

892 words - 4 pages place within it. Research shows that television is a major source of violence for children. This research shows us that violence appeals to every audience, including children.The effects have been seen in a number of cases. One example, from Alabama, was when a nine-year-old boy received a bad report card from his teacher. He suggested to one of his friends that he send the teacher poisoned candy as revenge. He had seen the same scenario on

The Effects of Television on Child Development

2024 words - 8 pages outcomes that the children pick up in the programs themselves and use them in society. 'Television provides children with a powerful set of standards for behaviors. The child audience is uniquely vulnerable to televised presentations, particularly those in programming directed at children. What children see on television can lead to the learning and performance of similar social behaviors. The role television plays in the development of a child had

Similar Essays

Television Comedy Forms A Framework Of The Stereotypical Black Character

1552 words - 7 pages Rumble in the Jungle” is the canon and protagonist of the story. The breech in the story is the obstructions put on the fight. One of the largest of these obstructions was the change in venue. Both fighters traditionally fought in the US, but the fight was moved out of the US. The stage for the fight was set in Zaire. Aside from being stationed in Africa for more than a month prior to the fight, the crowd and attachment that came with the fight was

The Stereotypical Black Woman Essay

2476 words - 10 pages Images in media, television especially, are a direct projection of the people who control and project them, which often tends to be white people. “‘We face the problems of images projected by people not of us,’ she said. ‘The media is the most powerful mind-manipulating tool on the earth.’”(Ruby, 18) The perception of black women in the media today can be damaging to the self-image of the young black women of today. During the Black Arts

The Perception Of Black Men Essay

2364 words - 10 pages thing that the negative portrayal in perception of black man does is help you with the self-esteem especially that of young black man. Again the like of positive role models for young black men is liking in this country. Like men do more than run football shoe basketball wrap insane but you would never know that by watching television. In fact, most of the billboards. If you look in C there is a aptly with a new sneaker on when is the last time you wrote down the road and saw Dr. Gloria on Billboard and a billboard does not sponsor by the Adm. what you for example when have you seen McDonald's with a billboard with Johnnie Cochran's face on it

A Distorted Perception Of Beauty: Media’s Influence On Body Image

1305 words - 5 pages A Distorted Perception of Beauty: Media’s Influence on Body Image In today’s society, young women are developing a distorted perception of beauty because of the affects of media: advertising, magazines, and television and movies. Almost every image in the media features a picture of a young woman who is edited almost beyond recognition. It seems that every image of a young woman is the media’s “perfect lie,” that is hardly any image is pure or