Audit Report: I Mate.

2225 words - 9 pages

Team OB 1s
ORGANISATIONAL BEHAVIOURBUA40BAssessment Item 2: Case Study ReviewARE FIVE HEADS BETTER THAN ONE?Executive SummaryCase OverviewAdvert, a medium-sized Marketing firm with declining revenues and recent poor ad campaigns, created a self-managed team to work on an extremely important commercial for the launch of a client's new product. Employees from the same hierarchy, picked for their ability to work with others, formed the team. The case study tracked the numerous errors leading up to a disastrous presentation to the client, who chose to place their business with a competitor.TABLE OF CONTENTS4Introduction 4Team Formation 5Team Structure 6Team Decision Making 7Creativity 8Communication 9REFERENCES 10APPENDIX IntroductionThe aim of the assignment was to review the case study and identify factors that contributed to poor performance and ways that this could have been prevented. This report contains a summary of the case and the findings of the group. The following sections of the report relate to formation, structure, decision making, creativity and communication within teams.Team FormationThe choice of team structure in this case was surprising considering the previous underperforming campaigns, the importance of the client and falling Company revenues. Self Managed Teams (SMT's) are characterized by high cohesiveness and thus trust amongst the members. Where trust in colleagues is high this can lead to poor performance if effective monitoring is not in place (Langfred, 1998) and in this case the team was completely autonomous. A desire for high cohesiveness on the Company's behalf meant that the individuals were deliberately chosen for the team because of their similar personalities in the hope that their cohesiveness would deliver the desired end result. They were high in agreeableness and conscientiousness, meaning that they had a high Team Personality Elevation (TPE) which should have related positively to team performance and reduced the likelihood of social loafing (Neuman & Wagner & Christiansen, 1999). However the lack of Team Personality Diversity (TPD) in relation to the team's extraversion and emotional stability would have affected the team's ability to perform as a mixture of extroverts and introverts is important for success (Neuman & Wagner & Christiansen, 1999).In contrast to this case SMT's are not created instantly, rather they are formed over a 3-4 year period in five stages from the traditional manager subordinate relationship at Stage 1 to the point where power has been devolved and the Manager becomes a coordinator at Stage 5 (Zawacki & Norman, 1994). In this case the team was formed overnight with no guidance through the forming stages and absolutely no monitoring. Three other types of group would have been more effective in this situation. A Task Group (Robbins & Judge, 2007) would have been a good fit in this case for creativity and skills whilst keeping tight control for the business on...

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