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Australia Survey Studyng Vietnammese Essay

3011 words - 12 pages

Alan M. Rugman Simon Collinson
FTLPrentice I LS-B01-000.981 FINANCIAL TIMES

Contents in Detail
List of Illustrations Preface About the Authors Guide to the Case Studies Guided Tour Acknowledgments
xviii xx
xxii xxviii
Chapter 1 Regional and Global Strategy 3 Objectives of the chapter 3 • Active Learning Case
Coke goes worldwide with a local strategy 4 Overview of the book 5
Country and firm factors 5 International competitiveness and firm strategy 6 Globalization 7 Regionalization 7
Introduction 7 World business: a brief overview 8
Exports and imports 8 Foreign direct investment 10 The triad 12
Today's international environment 14 International trade regulation 14 Technology 15 Small and medium-sized enterprises (SMEs) 15
B International Business Strategy in Action is not a global business 16
Globalization and strategic management 17 ' Regional triad strategies 17
Maintaining economic competitiveness 18 Multinationals in action 21
H International Business Strategy in Action Tata 22
The study of international business 25 From general to strategic emphasis 25
Framework for this book 26 Key points 27 Key terms 28
( vi )
Review and discussion questions 28 H Real Cases
Big oil gets bigger 29 Wal-Mart 30
Endnotes 31 Additional bibliography 32 Appendix to Chapter 1 33
Chapter 2 The Multinational Enterprise 37 Objectives of the chapter 37 • Active Learning Case
Disneyland in Europe 38 Introduction 39 The nature of MNEs 40
Characteristics of MNEs 40 The internationalization process 42 Why firms become MNEs 44
H International Business Strategy in Action Italian family firms 45 The strategic philosophy of MNEs 46
Strategic management and MNEs 47 Strategic management of MNEs: an
introduction 47 H International Business Strategy in Action
Nestle , 49 A framework for global strategies: the FSA-CSA matrix 50
The FSA-CSA matrix 51 It's regional, not flat 53 Multinationals in action 53
Solectron 53 BMW 54 Levi Strauss 55 Canon 56 Zara 56
Key points 59 Key terms 59 Review and discussion questions 60 • Real Cases
Starbucks 60 Sony 61
Endnotes 63

Additional bibliography Appendix A to Chapter 2 Appendix B to Chapter 2
Chapter 3 The Triad and International Business
63 65 68
72Objectives of the chapter • Active Learning Case
Boeing versus Airbus 73 Introduction 74 Reasons for FDI 75
Increase sales and profits 75 • International Business Strategy in Action
Aflac 77 Enter rapidly growing markets 78 Reduce costs 78
• International Business Strategy In Action Lafarge and Cemex: concrete multinationals 79 Gain a foothold in economic blocs 80 Protect domestic markets 81 Protect foreign markets 81 Acquire technological and managerial know-how 81
FDI and trade by triad members 82 The triad's domination of FDI and trade 82 Triad FDI clusters 83
Multinationals in action: regional business strategy 84 The world's regional...

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