Australian Casino Industry And Competitive Analysis

3438 words - 14 pages

Executive SummaryThe purpose of this report was to gain a better understanding of the Casino Industry. It identifies the many contextual and diverse factors that influence this particular part of the gambling industry in terms of the type of customers they attract, how it is shaped by government policies, the impact of suppliers and buyers of the market, competitive rivalry, and organisational generic strategies.The Five Forces model revealed a highly dominated industry by two major competitors. Incumbents are forced to find new ways of improving their products and services but at the same time maintain high levels of efficiency. Rivals have been forced to accept takeovers and mergers so as to remain a player in the industry. New entrants are forced to enter the industry with high capital investment or accept cost disadvantages. Government policies also control a tightly regulated market.Tabcorp are the market leaders with ownership of five casinos across the nation and high stakes in wagering and gaming. They have chosen a differentiation strategy by offering a variety of products with medium levels of service. PBL on the other hand, who owns Crown and Burswood Casino, has taken this same generic strategy but offer premium levels of products and services. They are currently positioned as market challengers.Owing to a number of environmental trends such as government regulation, rises in problem gambling, slow industry growth and intense domination by key players, there are certain factors which have enabled the market challenger, Crown Casino to sustain their competitive advantage. This has involved activities such as assessing alternative ways to deal with competition and the flux of online casino gaming, corporate restructuring and brand building.iTable of ContentsExecutive Summary1.0 Background.........................................................................22.0 Industry Structure Analysis - Five Forces Model2.1 Entry Barriers...............................................................32.1.1 Economies of Scale2.1.2 Capital Requirements2.1.3 Government Policy2.2 Determinants of Supplier Power............................................52.2.1 Manufacturers2.2.2 Government2.4 Availability of Substitutes...................................................62.4 Determinants of Buyers.......................................................72.4.1 Local Market2.4.2 Overseas Market2.5 Intensity of Rivalry..............................................................7Table 1: Kotler's Market Positioning...................................................93.0 Environmental-Trend Analysis3.1 Legal/Political3.2 Economical3.3 Socio-Cultural3.4 Globalisation3.5 Technological4.0 Generic Strategies4.1 Crown CasinoTable 2: Crown Casino Value Chain4.2 Tabcorp5.0 Recommendations5.1 Alternatives to compete with On-line Gaming/Rivals5.2 Corporate Restructuring5.3 Brand Building6.0 References1.0 BackgroundThe Casino Gaming Industry is made up of a number of...

Find Another Essay On Australian Casino Industry and Competitive Analysis

Starbucks Identifying the Corporate Missions Industry Structure Swot Analysis Core Competencies and Competitive Advantage Strategy Recommendations Potential Fallout

3451 words - 14 pages CONTENTSEXECUTIVE SUMMARYIDENTIFYING THE CORPORATE MISSIONSINDUSTRY STRUCTURESWOT ANALYSISCORE COMPETENCIES AND COMPETITIVE ADVANTAGESTRATEGY RECOMMENDATIONSPOTENTIAL FALLOUTExecutive SummaryStarbucks Coffee Company is a leading company that sells fresh, rich brewed Italian style espresso beverages, many coffee related accessories and equipment alongwith a variety of pastries, chiefly through its retailers. It has its headquarter in Seattle, WA

Competitive Advantage and its Application within the Aviation Industry

1689 words - 7 pages In order to fully understand competitive advantage and its application with in the aviation industry, it is first important to consider its definition. According to Chaston (2012), a sustainable competitive advantage is long-term strategic thinking adopted by a firm through which they exceed the other firm’s performance dealing with the same customer(s) and same market area(s). An alternative definition is, the power of an organisation to do

CostCo Wholesale: Competitive Advantage and Sustainability Analysis

2894 words - 12 pages , Costco is the leading player in the warehouse club segment of the discount retail industry, the fifth largest retailer in North America and ninth in the world.This objective of this paper is to analyze Costco's competitive advantage and business strategy. As part of this analysis, we will compare Costco's business model to its closest publicly traded competitor, BJ's Wholesale, to understand the competitive dynamics of their interactions with

A Perfectly Competitive Market and the Housing Industry

1419 words - 6 pages What is a perfectly competitive market? A perfectly competitive market is defined as something that occurs in an industry when that industry is made up of many small firms producing homogeneous products, when there are no impediment to the entry or exit of firms, and when full information is available (Baumol and Blinder, 200). In other words, when competition is at its greatest possible level, it describes a market structure in a perfect

Australian dairy industry analysis. Includes the effect of deregulation of the industry

2327 words - 9 pages 1 IntroductionThe Australian Dairy Industry consists of five main segments. These being farming, manufacturing, processing, distribution and vending. This analysis will examine these stages/sectors of the industry by covering five broad areas. These topics include the structure of the industry, the production process and production costs, its international involvement, government policies in relation to the Australian dairy industry and finally

Australian Industry and Manufacturing : The Collins Class Submarine Program

2163 words - 9 pages Executive Summary The program to design and construct the Collins Class Submarine has become one of the most complex and expensive Defence procurement programs in history. It was devised to replace the existing Oberon submarine fleet. The Collins Class Submarine program demonstrated the capacity of Australian industry to manufacture a world-class submarine. Nonetheless, the procurement of the Collins Class Submarines has not been without

Industry and External Environment Analysis

3196 words - 13 pages , Economics, Social and Technology. It called PEST analysis, firms through indentifies the change of PEST factors to effect on their organizational strategic managements. Michael Porter’s Five Forces Model provides a healthy and time-tested framework for analysing the industry environments, reflected in the strength of the five forces. (Porter 1980) This framework provides a basis for firms to recognize the opportunities and threats. To analysis these

American Heart Association Case Analysis: Competitive Strategy and Operational Goals

988 words - 4 pages American Heart Association Case Analysis Competitive Strategy and Operational Goals Since 1924 the American Heart Association has been very successful in raising funds, sponsoring research, and spreading awareness of the causes and consequences of stroke and heart disease. In 2006 in support of their mission statement “Building healthier lives, free of cardiovascular diseases and stroke”, the AHA announced a new strategic goal of

The Competitive Advantage Study of Retailing Industry in Turkey and USA

9030 words - 36 pages TABLE OF CONTENTSiiCV OF THE STUDENTACKNOWLEDGMENTS iiiONE PAGE SUMMARY ivTABLE OF CONTENTS viLIST OF ABBREVIATIONS xiiEXECUTIVE SUMMARY xiASSESSMENT AUDIT xivINTRODUCTION xviiPART A. THE COMPETITIVE ADVANTAGE STUDY OF RETAILING INDUSTRY IN TURKEY AND USA 1I.A. INTERNAL ANALYSIS OF RETAILING CLOTHING FIRMS IN TURKEY 2I.A.1.1. Current Mission, Long-Range Objectives, Strategies & Performance for Turkish Firms 2I.A.1.1. Current Mission, Long

Cola Wars Continue: Coke versus Pepsi in the 21st Century. Industry Structure and Competitive Interaction

1123 words - 4 pages competitive struggle, from 1975 to 1995 both Coke and Pepsi had achieved average annual growth of around 10% as both U.S. and worldwide CSD consumption consistently raised. This cosy situation was threatened in the late 1990s, when U.S. CSD consumption dropped for two consecutive years and worldwide shipments slowed for both Coke and Pepsi.Competition between Coke and Pepsi has had the greatest affect on reducing industry profits. This

Starbucks Coffee and Snack Industry Analysis

1188 words - 5 pages such as from McDonalds’ “McCafe.” McDonalds even have advertising campaigns that directly reference that they offer a more affordable alternative to Starbucks coffee. This also exemplifies the intense competitive rivalry within the industry, which is characterized by monopolistic competition and no switching cost to consumers. Starbucks faces intense competition in the industry because many restaurants, cafes, doughnut shops, supermarkets and

Similar Essays

Scope For Competitive Advantage: Australian Airline Industry

613 words - 2 pages Scope for competitive advantage within Australian airline industry can be broadly classified as follows.Service: Apart from fulfilling the basic task of transporting people and their luggage between two or more points, the airline must decide which additional services create value for the customer and add to their bottom line. This is one of the most important factors that create scope for competitive advantage. An airline basically can make use

Competitive Analysis Car Wash Industry

2551 words - 10 pages Introduction The task of this assignment is to complete a competitive analysis of two of the largest competitors in the industry of chosen study. This researcher’s chosen field is the Car Wash industry. Unlike many industries, the Car Wash industry does not have dominant players or franchise names that rule across the country. Unlike other automobile related industries such as oil change (Rapid Oil Change), tires and batteries (Goodyear

Australian Hardware Industry Marketing Analysis

2884 words - 12 pages . New entrants also face a lot of barriers as the established firm tries to protect its turf. In an article from the Australian, Mistakes? We've made a few at Masters “An industry consultant who worked for Bunnings last year distributed a report that was highly critical of Masters' merchandising strategy, saying it alienated the tradesmen who preferred the rough-and-ready Bunnings atmosphere. "We've got evidence and documentation that shows they

Clothing Industry And Competitive Strategies Essay

2983 words - 12 pages Clothing Industry and Competitive Strategies Introduction Clothing industry in the U.S is a big but very competitive industry. It has a very high potential for firms to generate million dollars of profit. However, it is also a very tough environment to survive. Express Inc, Gap Inc, and Guess ? Inc are three of the U.S clothing companies who are experiencing the extremely competitive environment. Each company has its own competitive strategy to