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Automobile Advertisements In The 1940’s Essay

679 words - 3 pages

Advertisements have become more unique and creative since the 1940’s. They not only cater to the family life, but also the single life. Automobile advertisements in the 1940’s were directed towards the modern family. Although there are still automobile advertisements that show happy families in nice cars; there are also advertisements for certain vehicles that are more geared towards single people. Marketing is constantly changing to meet what the majority population wants or needs.
Jib Fowles “Advertising’s Fifteen Basic Appeals” discusses the need for prominence. In the ad Portfolio there is an advertisement for Cadillac’s that depicts a man in a car with multiple women and men. This advertisement can be interpreted by an individual that if a man buys a Cadillac that he will gain popularity from both men and women. In contrast to this, other car ads from this period show mostly women. They mostly can be interpreted as a need for attention. They seem to be tailored towards a changing America, from a male dominate environment to equality. A 1966 Corvette add shows a women standing in a stream. The commentary on this add tells a story about how the women took the family car for a joy ride, after her husband made excuses on why she would not be able to drive it (Behrens, L. & Rosen, L.J. 2013). The other advertisements during this time period show that the women don’t really know the mechanics of a car, but they do know that the interior is sleek and comfortable.
After looking at the ford advertisements you can see how they were tailored to fit the time periods over the many decades. In the 1940’s their advertisements showed a family car that was reliable. The 1980’s ford advertisements depict vehicles as being a gateway for entertainment and show that the unattainable is now attainable (Vintage ad Broswer, n.d.). In today’s advertisements they show a reliable car, with modern technology, speed and comfort. However, it is not only geared towards the family life but also towards the couple, single and work life. Their trucks are “built ford tough” and their advertisements show how they can haul heavy...

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