This website uses cookies to ensure you have the best experience. Learn more

Avon Marketing Analysis

1201 words - 5 pages

There are five different marketing orientations which are production, customer, sales, strategic marketing, and social marketing. Avon’s use of social marketing orientation is a must because it is part of their international image which is to support women’s needs which could include supporting charities such as breast cancer and domestic violence. When Avon established its first foreign market with Canada it they were more focusing on sales orientation instead of product adaption. Today, they use customer, strategic marketing, and social marketing in their international strategy. Products are modified to meet customers’ need such as skin care products in Japan, while adding insect repellent to skin cream in Brazil. Avon also modified its distribution method, especially in China for the strategic marketing orientation.
(Daniels, John. Radebaugh, Lee. Sullivan, Daniel. (2011).
2. Avon has become more dependent on it foreign operations rather than its U.S operations because Avon forecasted slow growth selling in the United States. Because, the U.S market was just about tapped out for sales in cosmetics, fragrances, and toiletries, Avon decided to look into less-competitive markets, discovering that the annual report expected the U.S to be in line with that of the overall beauty market, which meant that sales would depend on the growth of the population of women in the cosmetic using age. This was bad news as well because even if there was an untapped U.S market, less than 5 percent of the world’s population lives in the United States. Secondly, Avon depends on independent salespeople who are usually women which usually place orders with Avon and deliver the products to the customer. This process has made Avon successful and has also enabled them to keep their advertising budget low and avoid having to pay for shelf space in retail stores. Direct sales was also a plus because word of mouth customers tended to be loyal to the women they bought from, but as the direct selling sector became bleak women started working full time thus drying up the pool for Avon part time employment.
3. The role of women in the workforce is changing in the United States and with this change Avon has a responsibility to evaluate the availability of salespeople and customers in a particular country. Women that want to work in direct sales and want to work part time play a very important role in Avon’s success in recruiting. This also brings up the question of are women available to meet with Avon Representatives? Emerging markets helps to expand customer base which impact Avon’s way to the market. Avon has also recognized that their beauty products are not just for the older women, it is now being promoted to women from ages 16-24 through Avon’s line called Mark. (Siantran, Dody. (2010, November 10). Marketing: avon's makeover.) Time, (), They have also produced a new line for babies called Avon Baby, which include moisturizing lotions, shampoo, and soothing oil. Avon...

Find Another Essay On Avon Marketing Analysis

Marketing 388 Assignment 1 Avon Ladies

1951 words - 8 pages Avon to a new level of marketing planning and development.The company's decision to refocus the company on its core business- selling cosmetics, fragrances and toiletries and selling unrelated business. With addition to cutting prices of Avon's product had a great impact on the marketing strategies because this step was a clear strategy to reinforce Avon's image and attract customers to take notice of its presence.The customers: The "Lets Talk

The makeover of Avon Products, Inc headed by CEO Andrea Jung greatly transformed the company in all aspects and who benefited from the change

1091 words - 4 pages The makeover of Avon Products, Inc headed by CEO Andrea Jung greatly transformed the company in all aspects - the stakeholders, whether they are customers, employees or shareholders have undeniably benefited from the change. The analysis in this paper will closely examine Andrea Jung's actions taken in the past few years.Under Jung, Avon's vision statement read: "Our vision is to be the company that best understands and satisfies the product

AVON Case Analysis

6991 words - 28 pages AVON Case Analysis Organizational Mission Avon wants to provide everyone with high quality and innovative health and beauty products as well as financial opportunities through sales representatives that are easily obtainable, in many ways, in every part of the world. Avon hopes by bringing these products to everyone everywhere through global markets the company can improve the quality of life for anyone around the world. Corporate

Avon Case Analysis

2248 words - 9 pages internet and emerging new internet technology applications. For example, “Avon improved its web site under Perrin by making it easier for customers to purchase products online and began testing a Web-based ordering system for the company’s sales representatives in Japan.” Most if not all major competitors have also been focusing on the internet as a distribution channel; an example is Estee Luader marketing its products through www.Gloss.com. Product

An Investigation of Avon

3803 words - 15 pages distinct from the shareholders and, for example, be sued in it’s own name. Task E GRAPH Improve The marketing department at Avon has recently started a new advertising campaign, in which actress Salma Hayek is included. Ms. Hayek will appear to advertise the new colour and fragrance launches. She will begin appearing in print and television advertisements for the products later in the year. She will

Avon Case Study

7534 words - 30 pages efficiently, and extending the Avon brand to new products and possibly new channels. (3)Bigger profit margins:Lower sales in Latin America than expected and additional strategic spending on consumer marketing initiatives caused the slight decrease in profits for the 2001 year. The drop may have been a lot worse if it was not offset by considerable margin improvement form the business transformation initiatives. Despite the incredible achievements

Problem Formulation and Identification

1370 words - 5 pages . Avon has a legal department that is affective in the decision-making process, a team of five that handle matters as diverse as employment, trademark, marketing and advertising, litigation, Internet and contracts. Avons strength in decision-making is shown by the investment in advertising. Avon has a team of lawyers with a strong background in advertising and marketing. Avon Company is historically known for using brochures as the means of selling

Mary Kay

1332 words - 5 pages time, Mary Kay"˜s international sales were modest. In contrast, other direct selling companies have been successful in international markets such as Avon and Amway. Base on that fact, we can assume that Mary Kay elements of culture, philosophy, product line and marketing programs are easily transferable to the international markets.Mary Kay was incorporated in 1963 in Texas. The company grew rapidly led by the charismatic personality and

Analysis of Verizon Communications

1677 words - 7 pages 0.069 0.1 Return On Stockholders' Equity 0.1 0.18 Earnings Per Share Price-Earning Ratio Growth Ratios Sales 0.002 Net Income -0.03 Earnings Per Share Dividend Per Share AVON PRODUCTS, INC. Avon, the world's largest direct-selling organization and merchandiser of beauty products, face direct competition from other companies in the cosmetics business. The internal analysis of the company will help in highlighting the

Supreme Canning Company

997 words - 4 pages market portfolios: technique and analysis 187 Summary 191 Questions for discussion 191 References 192 Further reading 193 Case Study 4.1 IKEA 194 Case Study 4.2 Seven-Eleven Japan 196 5 Information for international market(ing) decisions 199 5.1 Introduction 199 5.2 Sources of information 202 5.3 Assessing market potential 208 5.4 Export marketing research 213 5.5 Using the Internet and e-mail for data collection 226 Summary 228 Questions for

HERBORIST

2632 words - 11 pages knowledge is distinct from other competitors. After the analysis, the successful entry benefits from the brand position, philosophy, images the company created, the marketing strategies and distribution channel the company chosen. Through the comparison and careful consideration, I suggest Herborist to expand the market in Mexico for the further growth. I have chosen the Mexico market through the precise international market selection process

Similar Essays

Avon Case Study International Marketing

3089 words - 12 pages of various marketing communications approaches for that culture. The local distributor must understand the culture of its market.ConclusionAs we have seen through this analysis, there are many factors and actors that form Avon's marketing strategy in the United Sates and abroad. Whenever a company approaches a market, foreign or not, it must take into consideration all microenvironmental and macroenvironmental aspects.Though Avon seems to know

Marketing Management Marketing Report Avon In Australia

3936 words - 16 pages -depth situational and marketing analysis on Avon's current marketing operations which weaknesses have been identified that have led to areas for improvement and future development and growth for the company.It has been determined that Avon competes with two very good competitors in Revlon and Loreal in the cosmetics marketplace in Australia. There are important differences between the business marketing strategies of these companies with Avon

Avon Marketing Channel Essay

927 words - 4 pages ;    US Cosmetics, Fragrance and Toiletries market size in the year 2000 was $32.5 billion and was expected to be $39.8 billion in 2005. The size of the global market was $140 million during the same period. Major competitors for Avon are: L,Oreal of France as the leader in the industry, Procter and Gamble, Estee Lauder, Intimate Brands and Alberto-Culver all from the USA. Marketing Channel Avon is very unique among its

Direct Marketing And Avon Beauty Products

1180 words - 5 pages reentering the work force. According to the “Direct selling Assosiation”, 1,230,000 women engaged in direct selling in 19924. The direct marketing allows building and maintaining a direct, one-to-one method relationship between a company and its customer, and users of its products or services. In the Avon case the “Avon girls” represent the company and creates a very good bond, connecting the seller and buyer together in a very trustful