This website uses cookies to ensure you have the best experience. Learn more

B2 B And B3 C Marketing Essay

739 words - 3 pages

A successful business knows that marketing is everything. Whether the business is a traditional brick and mortar, a Business to Consumer (B2C), or a Business to Business (B2B) e-commerce site a company’s ability to effectively market its products or services can mean the difference between success and failure. This paper will compare and contrast the types of marketing strategies of B2B and B2C’s as examined in this class.Business to business (B2B) and Business to Consumer (B2C) marketing are thought to be only on-line types of marketing when in fact they are also offline. Marketing programs like direct marketing, advertising, and events are done for both types of businesses; these activities are just done differently. The characteristics of the types of business are fundamentally different. A B2B organization is/has:•Relationship driven•Maximize the value of the relationship•Small, focused target market•Multi-step buying process, longer sales cycle•Support Educational and awareness activities•Rational buying decision based on business valueKnow your customers. In a B2B environment whether your target audience is another business owner, an upper level business manager, an office supply clerk, or a seasoned buyer a business’s marketing plan must know how to attract and maintain the relationship. A B2B’s marketing plan is more effective in accomplishing this goal by understanding their customer’s particular need and offer solutions, services, or products that fit that specific need. When formulating a marketing plan it is important to remember the person making the purchase usually knows the product well and is less likely to be responsive to flashy marketing techniques. This type of customer is more responsive to price, delivery requirements, level of service, product information, and other value-adds. In general, the purchase is rarely transaction driven, and the customer is likely researching new ideas, looking for a new vendor, or better pricing, and will not be making a purchase with the first visit to a site.When marketing to a business, for a first contact with the site you want the customer to feel the site is easy to use. In order to illicit a second point of contact the site typically asks the user to register so a direct mail, web-mail or follow-up personal marketing approach can be offered. This type of marketing is less likely to be contacted through a...

Find Another Essay On B2B and B3C Marketing

Differences between B2B and B2C Essay

900 words - 4 pages evaluate marketing activities and instead make decisions based on emotions. This leads to making of unreasonable decisions (Bussler, 2003). In conclusion, B2B and B2C are two issues that are different in the business environment. B2B involves activities between two organizations that may be producers, wholesalers and retailers. The products are not sold to final consumers. The activities in B2B involve more serious evaluations to ensure that the best

B2B Marketspace Essay

3014 words - 12 pages Australia and New Zealand", December 2000, http://www.bcg-anz.com.au/ Bradley & Nolan, 1998 in Pattinson H, "Marketing Strategy for Electronic Business- Lecture 9 Outline, 2001.Duvall M, "Sun to auction hardware online", ZDNet.com, 17 July 2000, http://www.zdnet.com/ecommerce/stories/main/0,10475,2604416,00.html eMarketer, "Marketing B2B: Back to Basics", eMarketer.com, 11/05/01, http://www.emarketer.com/estatnews/estats/ecommerce_b2b

B2B Marketing

733 words - 3 pages . Target Market Target markets in B2B marketing are much smaller than in consumer-oriented marketing and typically measured in the thousands. Businesses in the target market often cater to a niche market that inherently limits growth. The small nature of the target market leaves a far smaller margin for error in several areas, including: Branding Alignment Product quality Failure to brand your business on factors that target market businesses care

Supply Chain Management B2B vs B2C

1374 words - 5 pages directed marketing and ordering via call centers or online, in an environment where the customer can pay immediately and have the order shipped via any method available.B2B supply chain management is somewhat more complicated than B2C. B2B E-commerce is classified into three traditional categories: horizontal, vertical and exchange (Malmberg, 2003). Horizontal offers multiple product categories from multiple suppliers, meaning that companies can

B2B / B2C Marketing

772 words - 3 pages IntroductionIn order to carry out a comparative analysis it is important to determine where in the supply chain B2B marketing ends and B2C marketing begins. The simplest approach would define B2C marketing as all activities accomplished by the organization selling goods or services to the consumer. A more sophisticated approach would make the separation earlier. When the product is already manufactured marketing activities would be defined as

B2B + B2C Marketing Strategies for (FreshDirect & SYSCO)

1029 words - 4 pages Marketing Strategies for B2B & B2C PAGE \* MERGEFORMAT 1 B2B + B2C Marketing Strategies for (FreshDirect & SYSCO)IntroductionThere are several differences with Business-to-Business (B2B) organizations and Business-to-Consumer (B2C) organizations, and this is no excection when it comes to marketing with either one. B2B and B2C companies have different approaches in how they deal with their customers and also in their selling cycles. In

B2B VS B2C: Legal, Ethical and Regulatory Issues

717 words - 3 pages As stated in earlier papers, the main difference between B2B sites and B2C sites is the customer that the site is serving. B2B sites are companies dealing with other companies and B2C sites are selling products or services to consumers directly via their web site. Every company needs to deal with legal, ethical and regulatory issues every day in normal business activities, but there are a whole new set of issues that come up with so much

Ethical legal and Regulatory Paper

819 words - 3 pages PAGE PAGE 4 Ethical Legal and Regulatory Issues Paper Ethical Legal and Regulatory Issues PaperSegún señalado en ensayos anteriores, las principales diferencia entre las paginas de Internet B2B y B2C son los clientes a quien se dirigen estas entidades. Los sitios B2B son empresas que tratan con otras empresas y los B2C venden productos o servicios directamente a los consumidores través de su sitio Web. Toda compa&ntilde

EBUS - Supply Chain Comparison

1471 words - 6 pages sales of a B2C. A B2C is more dependent on branding and establishing a solid reputation that is favored in the consumer eye. Companies such as GE, Honda and Sony have positioned themselves in their respected markets as offering solid products to consumers. However, in a B2B environment branding is not as apparent for raw materials that may be needed to make a plastic spoon.A B2C has increased marketing options available to them than a B2B does. B2C

Marketing - B2B/B2C

606 words - 2 pages In B2C marketing, there are a few industries where close personal relationships exists between buyers and sellers. Perhaps in those instances where personal selling is the most important element of the marketing mix and where customer service is also important, relationships between buyer and seller may exist. These situations however are rare.In B2B marketing, situations where strong personal and business relationships grow between buyer and

Business to Business Commerce

1701 words - 7 pages Business to Business Commerce In their article Richard Wise and David Morrison stressed the upcoming importance of fast development of B2B-business-to-business commerce, especially in relation to the financial services industry. Recently we can observe serious steps being made in the functioning of the financial markets, and the role they play in the

Similar Essays

B2 B Vs B2 C Marketing Differences And Techniques

2587 words - 11 pages 1) Buyer profile B2B buyers will make sure that the product they are buying is worth and will call in expertise on the product for inspection and other factors. For example buying a new software upgrade for the company will require proper analysis whether the new software will satisfy all the company’s needs. While a B2C buyer will do some research on the product and will make a decision and will not call in expertise. For example buying a

Marketing B2 B Vs B2 C Write A 700 1050 Word Paper (18 Points) That Explains How Marketing Differs For A B2 C Site Compared To A B2 B Site. Give Specifics. Two References Are Required

768 words - 3 pages Marketing: B2B vs. B2C PAGE \* MERGEFORMAT 1 Running head: MARKETING: B2B VS. B2CMarketing: B2B vs. B2CAl RuizUniversity of PhoenixMarketing: B2B vs. B2CBusiness-to-business (B2B) and business-to-consumer (B2C) marketing is similar but different. Even though both businesses operate in the same environment, the differences in the marketing message can be very different. This paper will analyze the marketing differences and any similarities that

Supply Chain B2 B Vs. B2 C

593 words - 2 pages . According to a John M. Coe's article, there are seven key differences between B2B and B2C from a marketing perception. These differences include the size of the market, the buying and selling process, the cost and value of the sale, data quality as well as lead generation vs. sale (Coe, 2001).Another difference I found between the two is that B2B is actually larger and growing faster than B2C. According to Dholakia, an estimate was done on the two

B2 C And B2 B Supply Chain Differences

1206 words - 5 pages , transactions made on B2B sites require more negotiations and bargaining with each other. Thus the strategies used on B2B sites are more often not suited to be used on a B2C site (Vista Consulting, 2006).It is important that even though B2B and B2C are forms of marketing they still have their own set of differences which would make us better off if only notice how important those differences are. It is a completely different thing to buy something for