This website uses cookies to ensure you have the best experience. Learn more

B2 B + B2 C Marketing Strategies For (Fresh Direct & Sysco)

1029 words - 4 pages

Marketing Strategies for B2B & B2C PAGE \* MERGEFORMAT 1
B2B + B2C Marketing Strategies for (FreshDirect & SYSCO)IntroductionThere are several differences with Business-to-Business (B2B) organizations and Business-to-Consumer (B2C) organizations, and this is no excection when it comes to marketing with either one. B2B and B2C companies have different approaches in how they deal with their customers and also in their selling cycles. In the following paper we will discuss how eMarketing differs on an actual B2B site compared to an actual B2C site. The organizations that will be analyzed on their eMarketing are SYSCO as a B2B entity which is the largest foodservice marketing and distribution company in North America and FreshDirect as a B2C entity that is the most successful online supermarket which delivers right to your home.B2C Marketing Strategies Discussion for www.freshdirect.comFreshDirect is a unique company which has been able to win over their customers through the years due to their user-friendly website; they have even been ranked as one of the top internet retailers on the Web. As with any good website you still need to drive traffic to the site in order to make sales, and the only way to drive traffic is by marketing. FreshDirect is an innovative company and therefore they must get creative in their marketing efforts. The first strategy that FreshDirect uses is a good PR team, the company has several hundred stories and intereviews written about then each year, that amount of possitive press has to bring new business. (Fresh Direct, 2009)In an inverview on Blog Talk Radio with Steve Druckman the CMO of FreshDirect, he talked about some of the strategies that FreshDirect uses in marketing, and one of the strategies is surveys, the company sends out surveys by mail and email to their customers, previous customers and potential customers asking them questions about how they could improve their products and services and based on the data from these surveys, the company initiates new features on their website and marketing strategies. Steve discusses that after one survey, the company found that many of the customers and potential customers wanted to see more organic products in their selection, this made FreshDirect re-focus some of their previous marketing efforts as well as add a new section on the website for Organic products. (Blog Talk Radio, 2009) Along with these 2 strategies, FreshDirect also does some traditional advertising in Newspapers and online banners.B2C Marketing Strategies Discussion for www.SYSCO.comSYSCO was founded in 1969 and is currently the largest B2B food distribution company in North America, SYSCO supplies both food and non-food items such as napkins, tableware to restaurants, schools, hospital, hotels across the United States. (Wikipedia, 2009) Although SYSCO has a web prescense, they do not do much if at all marketing online. As with other B2B companies, the company uses traditional business to...

Find Another Essay On B2B + B2C Marketing Strategies for (FreshDirect & SYSCO)

Marketing Strategies for Cell C Essay

1503 words - 6 pages MARKETING PHILOSOPHY AND COMPETITIVE MARKETING STRATEGIES FOR CELL CIt has been argued that "strategic marketing planning can be viewed as the solution to multitudinous issues which face modern management" (Haris, 1996). Indeed, it is often contended that the process of strategic marketing planning is crucial since planning determines what must be done in the future whilst giving an opportunity to test what has been achieved against the

ECommerce - Levi Strauss: key reasons for the failure of its B2C site, consider and explain how the company might have utilised its existing B2B e-commerce to expand successfully to B2C

2211 words - 9 pages strong brand recognition consumers will pay a bit more for the product (Turban et al., 2004). However, Levi's lost it high brand image and failed to restore it. Its failure was due to poorly differentiated products compared to competitors like the Gap and Old Navy (Standley, 1999). Levi's also failed to organise its pricing strategy with its marketing and brand strategies. Levi's jeans were priced 15% to 40% higher than competitors, placing them in

Marketing Strategies for John Deere Company

1471 words - 6 pages As a consultant, I would apply major marketing strategies that would fit the new consumer segments and also serve the old consumers just the same. Both short and long term marketing strategies are equally needed for urgent and future decisions. Consumer behavior is also a factor to be considered, because factors affecting consumer behavior will make clients not to buy, for one reason or another. To get the target market or rather to increase

Marketing Strategies for Organic Products Company

7470 words - 30 pages MARKETING STRATEGIES FOR "THE GREEN"Table of Contents1.Executive Summary……………………………………………………………………32.Introduction………………………………………………&hellip

Cultural Context & It’s Impact on Promotions for Marketing Campaigns & Strategies

1109 words - 4 pages Cultural Context & It’s Impact on Promotions for Marketing Campaigns & Strategies It goes without saying, that the influence of cultural on marketing strategies and campaigns is significant. If a company does not or cannot understand fundamental aspects of culture in a market they are launching or operating a promotional campaign, there is the possibility that the objectives of the promotion may not be realized. Aspects of Culture

Title: Marketing Strategies For Global Competitiveness MKT 421 1256 words Scored 98%

1210 words - 5 pages available literature are integrated in a comprehensive conceptual framework in which strategies can be formulated. The paper, further presents a basis for developing international marketing strategies along with a comprehensive discussion on developing domestic and global competitiveness.IntroductionGlobalization can be defined generally as the growth of economic activity spanning politically defined national and regional boundaries. It finds expression

4 major characteristics of services and the marketing strategies available for the service organization

2185 words - 9 pages Qns: Discuss the 4 major characteristics of services and the marketing strategies available for the service organization.Qns: What are the primary differences between product and services? Give examples that highlight these differences between product and services. Give examples that highlight these differences and provide examples of hybrid offer.Qns. Using a service example of your choice, explain how the service company can deal with

Case Study: Swatch And The Global Watch Industry International Business, Repositioning Strategies, Marketing, Management Issues, And Recommendations For Growth

1734 words - 7 pages similar demise in the early 1990's and successfully repositioned itself and became a major profit driver for the group. It achieved this by carefully selecting its marketing programs and drastically trimming its product line from 2,500 to 130. This strategy needs to be applied to Swatch, which focuses on the basic and middle-priced market. This is supported by the fact that the number of resellers dropped from 3,000 in the early 1990's to 1,200 in

Mountain Dew: Reasons for failure in Pakistan, Marketing analysis, Strategies, USP, Pricing strategy, competitive analysis, market segmentation, target market, etc

8497 words - 34 pages members.It will provide the information of the soft drink industry, which is relaunching its product to the local market in the month of February. By the end of the report will learn about Current Market Situation the firm and of the product, Marketing Strategy, distribution Strategy, Advertisement and Competitive Situations.We have tried to portray the fact we have observed during this research process for the product, although this information may

Explaining and Evaluating Marketing Strategies For Musicians

655 words - 3 pages As a Musician Myself, I believe that All musicians who wants to make it big in the music industry needs to have a marketing strategy to get their name out there. For me, the top three social media Marketing sites that I believe all musicians must use are YouTube, Facebook and SoundCloud and I will explain to you the pros and cons and why these are great to use. YOUTUBE • It’s Free - The Cheapest way of advertising your band/yourself

Proposed Strategies for Marketing the Program

964 words - 4 pages . Promotional Tools The promotional tools being used include print educational material, 24-hour crisis hotline, and electronic mass media for the purpose of advertising and direct marketing of the program. Once the funds have been set for the program all social media communication channels will be put into action on all networking websites including Facebook, Twitter, Instagram, and Tumblr. Educational pamphlets will also be made readily

Similar Essays

B2 B / B2 C Marketing Essay

772 words - 3 pages not. Essentially marketing is the linking of a producer (or potential producer) of any given product or service offered with customers, both existing and potential. This is also true for all online businesses that conduct between business to consumer (B2C) or business to business (B2B). Marketing research is informed through several social sciences, particularly psychology, sociology, and economics.The first stage in planning any campaign is to

Marketing B2 B/B2 C Essay

606 words - 2 pages between B2B and B2C marketing is the distribution channels in B2C do not include anyone between the manufacturer and the customer who uses the product, or user. (Morris, Pitt)Stronger relationships and shorter channels are two reasons why there is a greater emphasis on personal selling in business marketing. Direct communication between buyer and seller; also increase the need for strong personal selling, because someone is needed to coordinate

B2 B Vs B2 C Marketing Differences And Techniques

2587 words - 11 pages 1) Buyer profile B2B buyers will make sure that the product they are buying is worth and will call in expertise on the product for inspection and other factors. For example buying a new software upgrade for the company will require proper analysis whether the new software will satisfy all the company’s needs. While a B2C buyer will do some research on the product and will make a decision and will not call in expertise. For example buying a

Marketing B2 B Vs B2 C Write A 700 1050 Word Paper (18 Points) That Explains How Marketing Differs For A B2 C Site Compared To A B2 B Site. Give Specifics. Two References Are Required

768 words - 3 pages exist between the B2B and B2C entities.Marketing ProgramsMarketing programs tend to be the same for a B2B and a B2C. Marketing tools such as direct marketing, advertising, internet marketing, public relations, and alliances are the same for both types of businesses. The big difference between the marketing of a B2B compared to a B2C comes down to how these marketing tools are used, what they say, how they are conducted and what the outcome of