Baby Boomers Essay

2326 words - 9 pages

Outline

I.     The Babyboomers in Sheer Numbers
a.     Generation Explosion
i.     The signicance of 1946
ii.     Amazing Multiples
b.     The Pharmaceutical Industry and the Boomers
i.     Viagra
ii.     Celebrex
II.     The Younger Baby Boomer
A.     Beating the Boomer Rush
i.     Boomer Demands and Soaring Prices
ii.     77 Million to Retirement
iii.     Sport Utilities, Rock and Roll, Mutual Funds, and Everything Else
iv.     The In’s and Out’s with Baby-Boomer Buying
B.     Boomer Economics
v.     Retail Stores and Party Stores are Having a Blast
vi.     Online Boomer Shopper
vii.     Cruiseline Boomers
III.     Baby Boomer’s Retirement
A.     77 million will retire by 2010
i.     Strain on nation’s retirement system
ii.     Planning for retirement
iii.     After work
iv.     Long – term care
IV.     Long – Term Care
A.     Medicare is not enough
i.     Nursing home costs
ii.     Overwhelming costs
iii.     Long – term care insurance
iv.     Self Pay
v.     Medicare
V.     Long – Term Care Insurance
A.     Not always what you pay for
i.     When does it come in effect
ii.     Buyer beware

EXECUTIVE SUMMARY

Thesis Statement

What make the baby boomer generation a marketer's dream and Medicare's nightmare?

Purposes of the Report

     The purpose of this report is to (1) discover the Baby Boomer and discuss briefly on how they came about. (2) What effects have Baby Boomers made in the economy, and (3) what does all this have to do with health care and retirement? Between 1945 and 1960 bears the largest generation in US history and the one that has had the greatest influence on US economy. Baby Boomers will continue to do so for another estimated 35 years. If generation X is smarter than the critics claim them to be then there might be some wealth to be made of the 77 million boomers who are on standby for the next flashy fad to arise on the market.

Baby Boomers: Marketing Gold

     77 million Boomers to arise havoc and economic chaos as they march forth into retirement and do—well, pretty much what they did to Davy Crockett coonskin hats, rock...

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