Baby Carrots: A Tremendous Success Story

841 words - 3 pages

Introduction
The marketing of a new product called baby carrots is a tremendous business success story. The marketing of baby carrots transformed the carrot from a run- of-the-mill vegetable that some described as boring into a highly successful industry. This healthy specialty snack is in demand by children and adults alike. Prior to the creation of baby carrots each American on average are 6 pounds of carrots per year. Today each American eats about 10½ pounds of carrots per year.
The first known production of carrots was in Afghanistan about 1,100 years ago. Early carrots were purple, yellow, and white. Orange carrots didn’t appear until about1600. Orange became the carrot color of choice, in part because purple carrots turned cooking water an unappealing brown color.
What are baby carrots?
A true baby carrot is an immature carrot. A baby-cut carrot is baby-sized but cut from larger carrots. Baby-cut carrots are also known as baby carrots because of an ingenious processing and marketing technique. For the vast majority of consumers, when they say baby carrots they are referring to baby-cut carrots.
True baby carrots
True baby carrots are the immature roots of carrot plants; they are preferred by some people who believe that they are superior in texture, nutrition, and taste. They are grown as a specialty crop. Certain cultivars of carrots have been bred to be used at the “baby” stage. They are harvested long before they mature.
How do they grow/make baby carrots?
The “baby-cut” carrots, now widely known as “baby carrots,” were created when a California farmer did not want to waste all his carrots that were imperfect. He decided to cut the carrots down to baby size. Thus the “baby-cut” carrot was created. The grown carrots about 8 inches long are cut into 2 inch sections; they are pumped through a machine peeled and polished.
Why does everyone love baby carrots?
Baby carrots have been marketed very well. The target market is diverse. The carrots are a healthy snack and can help shed pounds. On the go, they are great for lunchboxes. Baby carrots are more aesthetically appealing to children and adults! They are easy to consume, providing a crunchy sweet taste. Standardization is an important marketing technique for any product. The standard size of each baby carrot and the polished outer surface make baby carrots visually appealing
Carrot color
The carrots can be white, yellow, purple or orange. Carrots we know and love today are orange. A plant pigment in carrots, called Beta-carotene, gives carrots their color. Beta carotene gives many plants, including sweet potatoes...

Find Another Essay On Baby Carrots: A Tremendous Success Story

Red Bull, A success-story. Essay

1011 words - 5 pages “Where are you from” “What do you do for a living” These questions were usually asked when you meet someone new to unveil their story and make them feel comfortable to connect with. Stories give people a way to connect. Great stories make people feel something, and those emotions create powerful connections. This is how the big brand like Red Bull successfully makes the world fall in love with them. People are growing bored with traditional

Maxine Kumin Essay

3064 words - 12 pages . Kumin describes the actual shooting in a very emotional and vivid way, using words such as "baby" and "mother". This makes the reader realize that the gardener is really affected by the killings. Even though it may look like the gardener was ruthless, he felt somewhat guilty was what had happened. In the fourth stanza, the killer instinct comes out in the gardener. For example, the gardener

Woodchucks by Maxine Kumin

902 words - 4 pages woodchucks are filled with bitterness as the language begins to resemble that of a killer. ?They brought down the marigolds as a matter of course and then took over the vegetable patch nipping the broccoli shoots, beheading the carrots.? This is especially evident in the reference to the carrots being ?beheaded? which provides an appropriate transition into the next stanza. The third stanza is the inevitable ?fall from grace? as our speaker

No Carrots, Please

2958 words - 12 pages , as Randall stammered through his story, explaining why Mrs. Addison was unable to bring her daughter to school that morning. Ms. Gundersen listened intently, nodded once, spun on her heels and escorted Kimberly to class. On the way back to the apartment, he bought a box of Cheerios. ------------------------------------------------------------------------------------------------------ By mid-morning, Randall had sharpened

drive

3545 words - 15 pages Drive: the surprising truth about what motivates us, by Daniel H. Pink, is a riveting book that discusses the evolution of what motivates us as humans and how our view on motivation is slowly changing to meet the needs of our society. The introduction opens with a story of an experiment on what motivates us conducted on rhesus monkeys by Harry F. Harlow in 1949, a psychologist at the University of Wisconsin (P. 07), and later picked up again by

death of a salesman

656 words - 3 pages around him in terms of success and possessions. Throughout the play, he constantly mentions the fact that he is running out of money and can no longer pay for their new appliances, and he mournfully regrets not going to Africa with Ben, who struck it rich.Willy believes wholeheartedly in what he considers the promise of the American Dream that a "well liked" and "personally attractive" man in business will indubitably and deservedly acquire the

death of a sales

656 words - 3 pages around him in terms of success and possessions. Throughout the play, he constantly mentions the fact that he is running out of money and can no longer pay for their new appliances, and he mournfully regrets not going to Africa with Ben, who struck it rich.Willy believes wholeheartedly in what he considers the promise of the American Dream that a "well liked" and "personally attractive" man in business will indubitably and deservedly acquire the

The Stand Aganist Abortion

849 words - 4 pages problems in the country as well. There are 38 million more guys than girls. Child trafficking is now playing a tremendous role in the sense of crime as well. In addition to the pressure from the government, Chinese traditionally believe that guys play a bigger role in the society and therefore many families desire their child to be a boy. This tradition obviously causes abortion when the family finds out that they’re going to give birth to a baby

Anne Of Green Gables

2150 words - 9 pages with Anne expressing to Marilla her optimistic outlook at the world.Section Four- Application Discussion Anne Shirley is the main character in Anne of Green Gables, by L.M. Montgomery. At the beginning of the story Anne is described as an awkward, freckled, skinny girl with striking red hair. She comes to Green Gables with the limited experience that she has had in various foster homes and asylums. Anne's parents died when she was just a baby

How to Cook an Authentic Italian Pasta Sauce

749 words - 3 pages recipe, cooking a tomato sauce that is exceptional with various Italian dishes will become a second nature. In order to cook a delicious tomato based pasta sauce, the necessary ingredients must be assembled. For this recipe one must obtain ten ripe tomatoes, olive oil, four cloves of garlic, one large Vidalia onion, one-half of a red pepper, one-half of a green pepper, one small zucchini, one-half of an eggplant, two carrots, five to seven baby

Preventing Problems with the Human Circulatory System

2779 words - 11 pages certain amount of timely upkeep is necessary to keep it in tip-top condition. Failure to do so may result in costly repairs, a major overhaul or even a trade-in. As in all matters relating to health, preventive maintenance is the key to adding both years to your life, and life to your years. Read a Success Story on Natural Solutions for Circulatory Problems - Circulation, cholesterol, most successful choice for high blood pressure

Similar Essays

A Lower Class Success Story Essay

1180 words - 5 pages and determination. A story titled “Ragged Dick,” and written by author Horatio Alger (1832-1899) entails the “rags-to-riches” storyof a young man named Dick who happily works a lower class job earning minimum wage to cover his daily expenses. While on a ferry for a business meeting, Dick is faced with a seemingly risky predicament in which he chooses to rescue a little boy from drowning. As a result, the boy’s father

Dell Case Study "A Success Story"

582 words - 2 pages Started with a mere $1,000 in 1984, Dell, Incorporated was the brainchild of an ambitious, business and computer savvy 19-year-old named Michael Dell. The story that follows is the embodiment of the American dream; twenty years later, the company controls the personal computer market share in the United States, no small feat given the endless competition. What helped Dell stand out from the crowd twenty years ago still holds true today: its

"Citizen Kane" Is A Story Of Failure Brought About By Success

868 words - 3 pages "Citizen Kane is the story of failure brought about by success." The protagonist, Charles Foster Kane's, success as a public figure is what leads to his failure as a private one. He becomes an individual who simply cannot maintain any private relationships. He ends up a lonely figure whose story evokes pity.As a child, Kane lives a happy life with his parents. We see him playing joyfully in the snow. Unfortunately for him, a defaulted boarder

The Success Of The Woman In Black As A Ghost Story

1739 words - 7 pages The Success of The Woman in Black as a Ghost Story Susan Hill believes that the ghost depends on 'atmosphere' and 'a sense of place'. However, a believable storyline and characters does help bring out the atmosphere and place. 'The Woman in Black' is about a man, Arthur Kipps. He is the narrator throughout the novel. Arthur Kipps tells his most haunting revelation that had happened to him, and how by writing his story as a novel, it was