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Baldus Essay

763 words - 3 pages

2) DAFOCreada en 1999 por un grupo de estudiantes de Korea, Cyworld fue uno de los primeros ejemplos sociales de uso de las redes sociales. A mediados del 2007, ya contaba con 21 millones de usuarios, en un país de 50 millones de habitantes.Cyworld comenzó teniendo una exitosa etapa inicial (1999-2003), época donde consiguió bastantes logros, incluido el de desarrollar en su pagina de usuarios, una pequeña pagina inicial, en la que los usuarios podían llevar un diario personal e invitar a amigos a visitar la pagina y dejarles comentarios, este exitazo se llamo "minihompy". A partir del2003 cyworld empezó a encontrarse con sus primeros problemas, que poco a poco fueron incrementando, debido entre otras cosas las amenazas en el mercado de competidores del extranjeros, o la disminución de usuarios en la red, y la entrada de nuevos dispositivos tecnológicos tales como los teléfonos moviles.Para comprender este empresa a fondo, y poder entender desde dentro sus problemas hemos de realizar un análisis DAFO , viendo asi sus aspectos internos y externos, para asi poder ver cueles son sus puntos débiles y amenazas, de manera que se pueda comprender dicha empresa en su totalidad y mejorar.Para comenzar, nos centraremos en el análisis interno.Para esto habrá que fijarse en las debilidades y fortalezas. En primer lugar como fortaleza. Podemos observar que Cyworld ha conseguido enganchar a mucha gente, la gran mayoría, población Corena. "Si no uso Cyworld, no puedo mantener mi relación con mis amigosy me quedare solo" "Por tanto lo uso habitualmente" son solo algunas de las declaraciones de un estudiante universitario. Tal importancia tiene para muchos esta red que sienten "lealtad" hacia ella. Esto es claramente una gran señal para cyworld, al ver que sus usuarios sienten una necesidad de usar dicha pagina.Entre sus fortalezas podemos encontrar también la diversidad de cosas que estos ofrecen tales como "minihomphy", que atraves de la música de esta conseguían ingresos.En cuanto a las debilidades, nos encontramos con varios problemas, entre los que se encuentra el problema de la seguridad. En las redes sociales, datos como la edad son muy importantes, y una de las causas por las que había dejado de ser utilizada era su principal problema con la privacidad,...

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