This website uses cookies to ensure you have the best experience. Learn more

Barilla Sp A Harvard Business Case Analysis

1952 words - 8 pages

Overview:Industry* Mature product by 1990. Little or no growth domestically (Italy)* Export market experiencing large growth (20-25% per yr in European countries)Expect 2/3 of new demand from Eastern European market. Demand is high because they wanted low-priced basic food products* Limited or no seasonal demand* Highly competitive domestically over 2000 pasta manufacturers in Italy. Declining margins.* Pasta market is extremely price sensitive.* Barilla is the market leader in Italy and is the industry's largest manufacturer.* Supply chain represents approximately 55-58 calendar DOH of dry goods (30 in the CDC, 14 at the Distributor, 11-14 at the Supermarket or Independent Shops)Competitive Strategy* Barilla is the largest pasta manufacturer in the world (35% of market in Italy and 22% of market in Europe)* Also 29% of the Italian bakery product market* Vertically integrated - owned mills, pasta/bread plants, and distribution network* High quality product* Largest and most advanced manufacturing facility (Pedrignano plant)Focus is on developing most efficient production methods for existing and new products.* Will increase focus on export opportunities.* Creative marketing campaignsLarge scale advertising programs promotions. Also, selling in cardboard box with a recognizable color pattern created strong brand name recognition and image for their pasta.Enjoyed a strong brand image in Italy* Product mixFresh products - 21 day shelf lifeDry products - long shelf life 18-24 months, medium shelf life 10-12 weeks (75% of Barilla's sales)800 dry SKU's; 470 pasta SKU's from 200 pasta shapes.Pasta SKU differentiation by packaging.* Plans to exploit new market opportunities in Eastern Europe.* Focus on high volume manufacturing.Distribution NetworkBarilla Manufacturing PlantsToBarilla CDC or Barilla depotsToDistributors (GD's or DO's)ToSupermarkets, Small Independent Shops1. What do you think are the main causes for large fluctuations in orders observed at the Pedrignano CDC?We believe the primary reason for the huge fluctuations in demand is because of Barilla's trade promotions and the frequency in which they occur (10 - 12 Canvass periods per year, each 4-5 weeks). These trade promotions create incentive conflicts by causing customers to purchase in quantities that do not reflect their immediate needs (forward buying) but instead focus their stocking decisions on acquisition price. They buy in bigger quantities and 'stock-up' which takes them out of their natural demand based ordering patterns. Normal reordering does not happen until the product has either been depleted to the normal reorder point or another pricing incentive has been offered. This is especially true for products with long shelf lives (i.e. Dry Products). Therefore, at the end of each canvass period orders are artificially inflated and total supply chain inventories are out of balance.Other factors that cause fluctuations in orders are:* The combination of weekly orders and lead time...

Find Another Essay On Barilla SpA - Harvard Business Case Analysis

HomeDepot Business Case Analysis

1768 words - 7 pages coverage it earned, sent shockwaves through all of Home Depot's competitors."(Mike Brune. Important Update on Home Depot and Competitor Policies. Retrieved October 5, 1999, from Home Depot has stores all over the map nationally, and is expanding worldwide. It recently put competitor Hechinger out of business, and before that Builder's Square.(Rob Landley. A Case for Home Depot. Retrieved January 14,2000

Strategic marketing Management of Dell - Analysing Harvard Business School case "Dell - The New Horizon"

4465 words - 18 pages This MBA level essay talks about the future of Dell and how it can sustain the success and growth it have been enjoying for the past few years, taking in consideration the current economical difficulties that the US economy is facing. The "Dell - The New Horizon" case from Harvard Business School inspired and provided important data for this analysis. Titled "strategic marketing Management of Dell" the essay answers questions such as:1)Based on

Harvard Business Review: Carter Racing Case. A management communication analysis

1000 words - 4 pages outcome, it is necessary to gather the all of the associated costs in dollars. John can easily calculate the cost to withdraw by adding up the fees from the data that was provided in the case. Yet, for the other options: race and win, race and fail, it is impossible for us to calculate the precise cost of "winning" and "failure" since there are no price tags for fames and sponsorship possibilities if the team wins the race, as well as the risks that

Starbucks Business Ethics Case Analysis

1544 words - 6 pages Starbucks Business Ethics Case Analysis INTRO Ethical issues in business are a common placed every day occurrence that will never cease to exist. We will discuss an ethical issue that involves a large American corporation and its practices when dealing with suppliers of produce that is essential but not solely used by this business. We will present several point of views backed by literary findings that suggest ethical practices may or

CRM at Moore Medical Corporation - Response to questions about Harvard Business Review Case #9-601-142 Moore Medical Corporation

3722 words - 15 pages month. Autore credited the company with "a strong tradition of accurately and quickly filling customer orders" and this investment promises to continue this tradition in the future (1).*all references are from Harvard Business School Case Study #9-601-142 Moore Medical Corporation

CRM at Moore Medical Corporation - Response to questions about Harvard Business Review Case #9-601-142 Moore Medical Corporation

926 words - 4 pages What problems and challenges are faced by Moore at the time of the case?Moore Medical is a medium-sized distributor of medical supplies to practitioners such as podiatrists and emergency medical technicians. Up to the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product offerings, promotions, and availability, and to take orders. It is now attempting to transition into a

Electronic Health Record Business Case Research Analysis

1088 words - 4 pages Electronic Health Record Business Case Research Analysis Healthcare is a prevailing topic of today’s conversation. People want and need better access to care. Electronic Health Reports provide access to better care because their implementation and use is considered to be of greatest importance for reducing medical errors and improving the quality of service that patients receive (Song et al. 2011). The traditional paper-based record keeping

This is a five forces analysis for the "Cola Wars" Harvard Business School case

746 words - 3 pages Untitled 5) The Cola Wars have been raging for many years, mainly between Pepsi and Coca-Cola. There have been, and are, minor players in the game, who are able to exist, but none of these have a share of the carbonated soft drink (CSD) market that comes close to equaling Pepsi or Coke. To evaluate the CSD industry, I will use Porter's Five Forces Model. First, one must look at the center of the model, which talks about the

Walt Disney Harvard Business Case Analysis about vertical integration and expansion - UC Berkeley Haas FTMBA - case analysis essay

1003 words - 5 pages [Type here] Walt Disney Case Walt Disney’s vision was to create “universal timeless family entertainment” build experiences that families could enjoy together. His brand delivered consistently high quality family friendly entertainment, typically with loveable animal characters. During the early years, Disney was in survival mode, doing whatever it could to stay afloat, e.g. a nonhierarchical hardworking company culture, re-releasing classic

Dell Case Study as presented by The Harvard Business Review

847 words - 3 pages Dell was the first mover with its business-to-customer model and internet sales and services since Dell reinvented the value chain for PC industry. Although China would become the second largest PC market after US, Dell's decision of positioning in this market was very crucial. Direct selling of business-to-customer model through the Internet! Does this create competitive advantage in China like it did in USA and Europe? If not what should Dell

Balanced Snacking - Harvard Business School Case Study - Master of Business - Case Study

538 words - 3 pages Student: DESCRIPTION OF A CASE BRIEF CASE 3 – Balanced Snacking Chen and Gupta need to define their definite business model in terms of product variety, production, supply and how they want to be seen as a brand. From my point of view, a D2C model would work and is their best way to go. Chen has a good knowledge in terms of Facebook marketing and Gupta has the expertise in E-Commerce and a VC background. By using those sales and online marketing

Similar Essays

Barilla Sp A: Pasta Distribution Analysis

1373 words - 5 pages Company OverviewBarilla SpA is a large, vertically integrated, family owned pasta company based in Italy. It maintains a leadership position among a field of thousands of Italian competitors producing and distributing brand-name pasta. Its operations are divided among 3 production divisions and two distribution channels, based on product shelf life. Distribution was further divided between two central distribution centers (CDCs), based on

Harvard Business Case On Schott Zeiss

2613 words - 10 pages QUESTION 1What are the competitive forces Carl Zeiss is faced with?In finding out with what competitive forces Zeiss is confronted with, Porter's five forces model will be used to examine the business environment: Industry competitorsAs of the mid 1970s, Carl Zeiss' competitive position began to erode, as was the case with other pioneering German companies. Due to shifts from conventional to innovative technologies, such as

Barco Projections Systems (A) A Harvard Business School Case

2829 words - 12 pages Barco Projections Systems (A)A Harvard Business School CaseTable of Contents:Barco Projections Systems (A) 1A Harvard Business School Case 11. External Situation Analysis 31.1. The Market 31.2. Growth 31.3. Competition 32. Internal Situation Analysis 42.1. The Company 42.2. Current Situation and causes 42.3. SWOT Analysis 43. Marketing Strategy 53.1. Product and R& D Strategy 53.2. Pricing Strategy 53.3. Life Cycle Strategy 63.4. Sales and

Aqualisa Quartz Is Case Study Of Harvard Business School

1527 words - 6 pages not to over-state the market potential of the Quartz yet large enough so as to account for those customers.Source: Moon, 15.Works CitedMoon, Youngme and Herman, Kerry. Aqualisa Quartz: Simply a Better Shower. Case. Boston, MA: Harvard Business School, 2002.