Base Of The Pyramid In Latin America

4102 words - 16 pages

Procedia Social and Behavioral Sciences Procedia - Social and Behavioral Sciences 00 (2012) 000-000
www.elsevier.com/locate/procedia
Available online at www.sciencedirect.com
The 2012 International Conference on Asia Pacific Business Innovation & Technology Management
The Role of Innovation at the Bottom of The Pyramid in Latin America: Eight Case Studies
César Antúnez-de-Mayolo PAD School of Management, Aldebarán 160 Lima 33, Peru
Abstract
Based on qualitative research, the author studied the experiences of eight firms, each one operating in a specific
country in Latin America, among Peru, Mexico, Ecuador, Colombia, Chile, and Argentina, from different
industries and at different stages of implementation on their Bottom of the Pyramid incursions. Through an
analysis, the author uncovers what types of innovation were best to reinforce the value propositions to address
low-income consumers´ problems.
© 2012 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of the Asia
Pacific Business Innovation and Technology Management Society (APBITM)."
Keywords: bottom of the pyramid; base of the pyramid; latin america, innovation
1. Objective and Methodology
The objective of this article is to find, through theoretical and qualitative research, common factors on their innovation approach among firms that have been attending consumers from markets at the Bottom of the Pyramid (BoP) in Latin America. The author selected eight examples of firms operating in six different countries in the region, from various industries and with different sizes and levels of maturity and deployment on their BoP incursions.
2. Bottom of The Pyramid
The presence of multi-dimensional personalities means that not every business should be measured by the single objective of profit maximization, since businesses have a key role in society [1]. However, the main attention of businesses to poverty had been regarding Social Responsibility Programs; until 1999, when C.K. Prahalad and Stuart Hart wrote an article titled 'Strategies for the Bottom of the Pyramid: Creating Sustainable Development' [2]. This work was the first that introduced the BoP concept, attempting to raise awareness of the world economic pyramid and the vastly untapped market

César Antúnez-de-Mayolo / Procedia - Social and Behavioral Sciences 00 (20112) 000-000
of 4 billion people living on less than $1,500 Purchasing Power Parity (PPP) a per capita income. The poor at the base of the global socio-economic ladder, primarily transact in an informal market economy, due to the cost, complexity and unfamiliarity of transitioning to the formal economy [3], and the BoP perspective relies on the view that unmet societal needs are also potential business opportunities [4], [5], [6].
Most of the BoP research concentrates on estimating the BoP market and on summarizing case studies and firms' alliances with different stakeholders. However, less...

Find Another Essay On Base of the Pyramid in Latin America

The Native Indian Awakening in Latin America

1414 words - 6 pages The Indian Awakening in Latin America                  This book describes difficulties of the Indians who inhabit the following countries: Bolivia, Venezuela, Colombia, Mexico, Paraguay, Panama, and Brazil. This book is a compilation of the various struggles of indians living in these countries of Latin America. For over four centuries, these people have been taken advantage of by the Europeans who invaded their lands. Many of the

Women in Latin America during the Colonization

983 words - 4 pages Women in Latin America during the Colonization The perception of inequality was evident in the colonial Spanish America, man belief that women were lacked in capacity to reason as soundly as men. A normal day for European women in the new world was generally characterized by male domination, for example marriage was arranged by the fathers, women never go out except to go church, women didn’t have the right to express their opinions about

The Indian Siutation in Colonial Latin America

886 words - 4 pages The Indian Siutation in Colonial Latin America The Indian situation in South America presented Spain with an interesting dilemma. At first, territorial expansion and the hunt for gold loomed over the New World, with Spain at the helm of the operation. Indians were obviously native of the area and their presence left Spain with several options if the New World was to become a "gold mine" of Spanish conquest. Economic progress took

The History of Modern Latin America

2022 words - 8 pages and demographic shifts was the rise of a populist movement throughout Latin America. Populism in Latin America was characterized by a combination of nationalism, often coded with the language of anti-imperialism and anti-Americanism, and class politics. However, populism did not appeal solely to workers; rather, populist leaders attempted to create broad coalitions of people who believed that Latin American countries needed economic and

The Street Children of Latin America

1037 words - 4 pages of Mexico and Latin America. These children suffer from the abandonment of their family and the economic issues of the country; moreover they are deprived to health care, exposed to violence, drugs, and HIV through sexual promiscuity. Street kids are not choosing to live in abandoned buildings, cardboard boxes, parks or on the street itself; they are forced to take on the challenges of life that no other human being experiences in many years

modernism in latin america

1024 words - 5 pages Latin America is a region of happiness and hatred, but most of all, Latin America is a place of history and change. Like many movements in history there is a rise and fall, the meaning of modernism in the Latin Americas enhances our understanding of humanities because it gives us a better understanding of human experiences at the time and it gives the viewer a sense of connection with those who have come before them. Of those people two of them

Democracy in Latin America

3430 words - 14 pages Now days democracy has been establish in every Latin America country except Cuba, which is still a socialist state. It seemed that every other alternative form of government such as Marxism or Leninism has failed and been replaced by democracy. Furthermore it looks like people in Latin American really enjoy democracy and its’ benefits, as they also consider it to be the best form of government. After the failure of authoritarian leaders and the

Independence In Latin America

683 words - 3 pages "Independence of Latin America" In the 1800's, Latin American countries won independence, but many new independent countries had trouble creating strong, stable governments. The Creoles played an important role in the independent movements. These countries won their independence through strong leaders and many other factors. As soon as these countries won their independence from Spain and Portugal, they did not want to return the way

Clothes In Latin America

700 words - 3 pages Clothes in Chile and general Latin America Clothing styles throughout Latin America vary from region to region and have been influenced through several different sources. Fashion in Latin America today and traditional fashions of Latin America differ dramatically. Climate, location, isolation, population, economy, history, colonial influences are many of the sources that have helped to contribute to these changes.Traditional Latin American

Slavery in Latin America

1283 words - 5 pages Slavery in Latin America After Mexico and South America had been conquered, Spain and Portugal wanted to develop the economy and export the resources that would benefit the monarchy back home. The Indians were working in the silver mines in Northern Mexico, supervised by blacks. The gold mining regions in Central Mexico were hot and tropical, and after the introduction of disease, these areas became death zones. The indigenous people could

Postmodernism in Latin America

715 words - 3 pages Postmodernism in Latin America Postmodernism is the 19th and 20th century reaction against the previously dominant western foundationalism, or modernism. Foundationalism is rooted in classic Cartesian philosophy: ontologically, an objective reality exists independent of our perception of this reality and we can gain access to it if our theories are logically based on some indubitable foundation. For Descartes, this indubitable

Similar Essays

The Independence Of Latin America Essay

1196 words - 5 pages The Independence of Latin America The Independence of Latin America was a process caused by years of injustices, discriminations, and abuse, from the Spanish Crown upon the inhabitants of Latin America. Since the beginning the Spanish Crown used the Americas as a way to gain riches and become greater in power internationally. Three of the distinct causes leading Latin America to seek independence from Spain, were that Spain was

The Colonization Of Latin America. Essay

1562 words - 6 pages A new conquest, a new era, and a new frontier are some of the many elements human civilization is no stranger to. Throughout mankind's existence on earth it has dealt with these complex and dynamic issues before, but what was about to take place was unprecedented and would in innumerable ways forever change the face of the planet. During the early 1400's three dominating societies, the Spanish, Aztec, and Inca empires conquered and quickly

Submarino.Com: The Challenges Of B2 C E Commerce In Latin America.

636 words - 3 pages through the end of 2000. Investment banks and other institutions started reappraising Internet Business Models. They realized that the same rules applied to e-commerce as to brick-and-mortar companies and that financial statements and credit ratings of most Internet companies looked dreadful.2. Challenges of the Latin American Market - Although the Internet sector in Latin America was growing, Latin America presented several challenges for continued

The Power Of Baseball And Role Models In Latin America

1983 words - 8 pages The Power of Baseball and Role Models in Latin America In many countries around the world, the socioeconomic problem is so bad that they are granted the title of a Third World country. Countries that are not quite as bad, such as most Latin American countries like Cuba, the Dominican Republic and Puerto Rico, often have trouble, on a smaller level, of creating jobs and job security for its people to inspire work ethic and incentive to raise