Battle Of The Brands Essay

1027 words - 4 pages

Pepsi or Coca Cola, which would you choose from? Both brands have very persuasive ads, so it makes it hard to choose from. Pepsi was invented on August 28, 1898 by the name of the man Caleb Bradham. Coca Cola was invented by Doctor John Pemberton on May, 1886. Although, Pepsi and Coca Cola may be different they also have their similarities. Both brands are, and have been competing to be the global number one cola. I have gathered up information on a couple ads to tell you about the brands competition, similarities, and differences. In Pepsi’s first ad logos was used very strong, but the least and weakest used was ethos and pathos. Coca Colas ad was similar, logos was used the best and strongest, and pathos and ethos was used the weakest.
In the first ad there is a Coca Cola can, and a Pepsi can. There is a straw going into the Pepsi can, but the straw for the Coca Cola can is all bent up, so it won’t go in the can. The background is blue, and at the bottom of the ad it states “Joy in Pepsi”. This Pepsi commercial made the background blue, because they are representing their product. If they had made it another color, such as red, it would throw the consumer off making them think it was a Coca Cola advertisement.
In ad one Pepsi uses pathos the strongest; it focuses on the consumers and audience emotional appeal. As I described before, they made the background blue to stand out in the Pepsi ad. They done this so it will draw the consumer in, and automatically know it’s a Pepsi commercial. Also, at the bottom of the ad it says “Joy in Pepsi” they done this so it’s not over doing the Pepsi theme. Although, in my opinion, the blue background done it.
Ethos was used in this ad, but not as strongly as pathos. The only character appeal in this advertisement, is the brand itself. It has no name of any stores where you can purchase the product. This gives no credibility to any stores that actually sells the product. The only character appeal is “Pepsi” and “Joy in Pepsi”.
Lastly, logos was the weakest and least used in this advertisement. This Pepsi advertisement gives no data, charts, or any numbers at that to show how many people love the Pepsi product. This is saying much for an ad. If there was data, and charts, this could give Pepsi a better outcome on their consumers.
In the second advertisement; Coca Cola and Pepsi is like a war scene. The background scenery, its outside and it’s dark and gloomy. There are hundreds of Pepsi cans, and only one Coca Cola can and a Coca Cola bottle. In this scene, it’s like they are going to war, the Pepsi cans holding down the Coca Cola bottle and fighting the...

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