This website uses cookies to ensure you have the best experience. Learn more

Behaviourist And Cognitive Approaches To Consumer Learning Theory

1600 words - 6 pages

'Describe behaviourist and cognitive approaches to consumer learning theory and discuss the implications of these theories for marketing practice'Learning is one of the major determinants of human behavior. Psychologists are of the opinion that all human behavior involves some form of learning. Human beings are not born with the knowledge or skills that could be used as guidelines of how to behave for their daily life. Knowledge or skills are obtained from learning. Learning is an unconscious activity that occurs frequently. Most of us learn something everyday. The casual, unintentional acquisition of knowledge is known as incidental learning. Learning is an ongoing process. The concept of learning covers a vast amount of ground, ranging from a consumers simple association between a stimuli such as a product logo (E.g. Coca-Cola) and a response (e.g. 'refreshing soft drink') to a complex series of cognitive activities. (E.g. just what I am doing now, writing an essay. I hope I am learning from thisļ!!). All this information can be closely associated with an important aspect of consumer behaviour.Psychologists have studied learning using a variety of approaches, and have tried to explain learning with a variety of different accounts. On the modern scene, these different approaches can be roughly organized into two broad categories, behavior theory or learning theory, and cognitive theory. These two approaches to learning are often regarded as quite separate from each other. Each has its own complexities, emphases and methods. They were concerned with entirely different problems and topics.A few definitions from different sources.Learning"Knowledge or skill acquired through experience or study or being taught." (Concise Oxford English Dictionary. 2003)"a process in which behavior capabilities are changed as the result of experience, provided the change cannot be accounted for by native response tendencies, maturation, or temporary states of the organism due to fatigue, drugs, or other temporary factors" (Runyon, 1977)Behavioural Learning theory"Behavioral learning theories assume that learning takes place as the result of responses to external events. Psychologists who subscribe to this viewpoint do not focus on internal thought processes. Instead, they approach the mind as a 'black box' and emphasize aspects consist of things that go into the box (stimulus, or events perceived from the outside world) and things that come out of the box (response, or reactions to these stimulus)" (Solomon 1992)"Behavioral learning theory has focused on the role played by environmental events in learning processes, and has taken chance in behavior to be the primary evidence that learning has occurred" (Schwartz & Reisberg, 1991)Classical ConditioningClassical conditioning occurs when a stimulus that elicits a response is paired with another stimulus that initially does not elicit a response in its own. Over time, the second stimulus causes a similar...

Find Another Essay On Behaviourist and cognitive approaches to consumer learning theory

Approaches to learning - Theories of learning styles and learning strategies

642 words - 3 pages Honey and Mumford four learning styles can be distinguished: the Activist, the Pragmatist, the Reflector, and the Theorist:Activist's strengths:- Acting quickly; interested in actually doing things- Putting ideas into actionActivist's weaknesses- Lack of planning and attention to detail- Unlikely to consider many alternativesPragmatist's strengths- Integrating theory and practice- Testing things out to get correct solutionsPragmatist's weaknesses

Learning Styles and Approaches Essay

1133 words - 5 pages on other learning styles. Donnison and Penn Edwards (as cited in Donnison, S. & Penn-Edwards, S. (2012). Focusing on first year assessment: Surface or deep approaches to learning? The International Journal of the First Year in Higher Education, 3(2) (p.14) states that surface learning is described as 'cutting corners' or 'sweeping under the carpet' which can therefore …Entwisle and Peterson states that it (2004)reduce the idea of studying

The Distinction Between Deep, Surface and Strategic Approaches to Learning

2647 words - 11 pages In this research of the topic, I will firstly examine the ‘characteristics’ of students who take deep, surface or strategic approaches to learning in higher education, and explore how these approaches are distinct from each other using literature from notable authors researching the topic of ‘approaches to learning’ mainly in higher education. Secondly, I will consider the ‘usefulness’ of these concepts in understanding how students learn and

Behaviorism, Constructivism, and Cognitivism: Multiple Approaches To Learning

2146 words - 9 pages teacher is presenting. Classrooms using this approach might incorporate learning strategies that help students categorize and sequence information to assist with processing. Like constructivism, it can be an active style of learning. A1. Support Personal examples of a behaviorist style of instruction are based on the widely renowned theory by B.F. Skinner, which in the classroom can be summarized by reinforcing positive behaviors, and

Behavioral and Social Learning Approaches

1194 words - 5 pages Behavioral and Social Learning Approaches… PAGE \* MERGEFORMAT 1 Behavioral and Social Learning Approaches Personality AssessmentEn un intento por entender por qué las personas actúan y se comportan como lo hacen los psicólogos han propuesto varias teorías para explicar la personalidad. Algunos de los expertos en conducta más famosos incluyen el psicólogo norteamericano BF Skinner y el psic

Cognitive Behavioral Theory and Psychodynamic Theory

1948 words - 8 pages the principles of animal learning, which eventually led to how cognitive behavioural therapy was established. Pavlov discovered the principles that we now recognise today as the two principles of behaviourist learning theory; classical conditioning and operant conditioning. Classical conditioning means that a conditional stimulus produces a conditioned response (Sheldon, 2011). Pavlov discovered this with the salivation of dogs; this behaviour

Behavioral and Social Learning Approaches Personality Assessment

1208 words - 5 pages is controlled by environmental influences rather than purely innate forces and conditioned reflexes. The paper that follows will outline the core differences between the behavioral approach to personality and the social learning approach to personality. This paper will also analyze one of my behaviors.Behavioral theory approaches personality as being observable. That is, we can watch the way people act, respond, and live their lives and make a

Learning and Cognitive Perspectives in Psychology

1423 words - 6 pages behavior to increase the human knowledge and happiness. Unlike Psychologist today, scholars did not rely deeply on empirical evidence. They often used observations based on anecdotes or descriptions of similar cases. Early approaches of psychology eventually evolved into the five major theoretical perspectives: the biological, learning, cognitive, sociocultural, and psychodynamic perspectives, which now dominate the field. These approaches

Cognitive structures and processes involved in learning

1529 words - 6 pages Cognitive psychology is a field of psychology which studies how the human mind perceives, thinks and how memory is stored. This essay will use the Modal Model to illustrate the cognitive structures and processes involved in the process of learning. It will lay emphasis on short-term-memory and automation.The modal model is an information processing model that attempts to elucidate the memory process. This model divides the memory process into

Learning and Cognitive Development in Teens

1793 words - 7 pages During middle childhood, children are able to excel in many aspects of development that they could not have obtained before. Children starting around age seven are able to excel in their learning and cognitive development, like being able to read and enjoy going to school to learn something new. They enjoy being able to practice their new knowledge by practicing it until they get it perfect. By this age, middle school age children are able to

Comparison and Contrast of Cognitive Behavioral Therapy Approaches with Postmodern Therapy Approaches

711 words - 3 pages . While techniques and therapeutic styles may vary between and within the postmodern and CBT counseling approaches, they both enlist the client’s diligent participation and collaboration throughout the stages of therapy to accomplish positive therapeutic outcomes. Works Cited Corey, G. (2013). Theory and practice of counseling and psychology. Belmont, CA: Brooks/Cole Cenage Learning

Similar Essays

Cognitive Learning Theory Essay

641 words - 3 pages Cognitive Learning TheoryCognitive theory focuses on an unobservable change in mental knowledge. Cognitive came about as a rejection of the behaviorist views. Psychologists believed that mental events, or cognitivism, could no longer be ignored.According to Blanton (2007), there are many general assumptions of cognitive learning theories such as some learning processes being unique to human beings and cognitive processes are the focus of the

Comparing Social Learning Theory And Cognitive Thinking

721 words - 3 pages Social learning theory is about imitating behaviour. Bandura was one of many psychologists who did some depth work into the subject. Bandura concocted an experiment that was based on classic study on observational learning or modelling. Young children were shown a film of an adult being aggressive towards a Bobo doll - hitting it with a hammer. The children that were shown praise were made to walk up and down a corridor before entering a room

The Behaviorist And Cognitive Approaches To Psychology

1422 words - 6 pages criticise this behaviourist theory, saying that by treating the mind as empty, behaviourists are ignoring the mental processes that are central to human behaviour such as perceiving, remembering, reasoning, deciding and problem solving. While behaviourists view learning as changes in the manner in which humans respond to stimuli or situations, the cognitive approach focuses on the knowledge that provokes the response. In terms

Aggression Discuss The Three Psychological Approaches According To Freud, Skinner And Rogers(Psychodynamic, Behaviourist And Humanistic Theories)

1691 words - 7 pages prevent anything happening, but Freud thoroughly believed that the destruction of ourselves is inevitable, as aggression will always be at war with society and therefore the greatest obstacle to peace.Burrhus F Skinner (1904-1990) who favoured the behaviourist approach to psychology, criticised the psychoanalytical theory by suggesting that psychology should be the study of behaviour and not just the mind. However, Skinner's approach was radical