"Ben & Jerry's Double Dip" Essay

669 words - 3 pages

Do you think the title fits the book? Why or why not?I think "Ben & Jerry's Double-Dip" is a perfect title for their book because the book is all about two persons that started an ice cream business together, as they are two personas in the same business that will be a double-dip which makes it an even stronger business deal.o What are your feelings about what you have read so far?I like what I'm reading because the Ben and Jerry run their business as a values-led business.- What parts of the book seem most believable or unbelievable? Why?All parts of the book for me are seemed to be belieable because it is a nonfiction book which means that the content of the book is completely real, everything happened in the true life. Also, I think that Ben and Jerry genuinely good people, that cares about the community, environment and that don't want to see our country taken over by Corporate America.- What are the best parts of the book? Why?The best parts of the book are when they tell about their experiences with choosing alternative suppliers, as they did with Greyston Brownies and when they began making their Rainforest Crunch flavor as a way to make use of the living rainforest with the Brazil nut.- What are your least favorite parts of the book? Why?As I'm reading the book I do not find any part of the book that I don't like, because the book is fullfilled with interesting information about business, the book is wrote in an easy way so everybody that reads it could understand it, nometter how hard is to understand business sometimes.SECOND HALFThere are many connections between the book and my life because everything that Ben and Jerry had to say, I completely believe it. I totally agree that government should spend more money in more important issues around the whole country, such as better public schools, make sure that...

Find Another Essay On "Ben & Jerry's Double-dip"

Marketing Excellence Plan Ben & Jerry

4464 words - 18 pages to feel good, to look good and to get more out of life.In the BU Heartbrand they want to contribute to the nice things in life, to have fun and enjoy together, because life is going faster and faster and men need nice things as an outlet. Ice creams are best as an occasional indulgence, but others can be a regular treat and eaten sensibly.On Product level, Ben & jerry's aim is to make the best possible ice crem, in the nicest possible way. It

Cryptic Communication Essay

960 words - 4 pages the audience of the Norco College handbook, as many are predisposed to life around farmlands generating a double whammy. It is clear that the focus behind this advertisement, is a manipulation of our emotions and attachments to those around us. Which is an obvious ploy by Ben and Jerry's to attempt making the consumer feel like they are preforming good deed by buying their product. This is what David Wall implies by explaining "To learn the

name a business for success

1140 words - 5 pages wrong market, it will totally lacks whimsy or everyman appeal. There are exceptions, like Trader Joe's named for founder Joe Coulombe, and of course the eponymous Ben and Jerry's Ice cream. Don't confuse their existing goodwill with the difficulty inherent to how hard it may have been overcoming a plain name–although one could say their names made them approachable given the lack of seriousness to say, ice cream. As an example and amusing

Unilever: "Path to Growth" strategy II

5374 words - 21 pages R&D and advertising on the company's leading brands, divesting a number of under performing brands and businesses, boosting product innovation, making new acquisitions, improving operating margins and achieving faster growth in sales and earnings of its top-line products."In 2000, Unilever acquired Bestfoods, Slim Fast Foods, Ben & Jerry's and the Amora-Maille culinary business in France to strengthen its Food segment. Unilever also

Bernanke on Bernanke

1446 words - 6 pages percentage change in the price index from the preceding period. The CPI is a good indicator of changes in price over time because it measures the overall cost of goods and services bought by a typical consumer and is measured by the Bureau of Labor Statistics (BLS), a part of the U.S. Department of Labor (Mankiw, 2009). The economy will continue to have a slow recovery and is at risk of a double dip recession if the unemployment is not addressed in

What's your universe

1190 words - 5 pages expresses a desire to leave the noisy industrial world to a spot of peace and quiet. Today, it's going from the Texas hard path, "drill baby drill," to soft path, Vermont where the two principal industries are Ben and Jerry's and Vermont Teddy Bears.The big bugaboo in time travel is a "paradox." Events cannot be changed. So, in "Back to the Future," if Marty McFly hadn't gotten his future parents together he's obviously kaput. The parallel universe

Chapter Titles in Charles Dickens' "A Tale of Two Cities" and What they reveal about this novel

1249 words - 5 pages Ben Weissler3/16/08Block 5A Tale of Two CitiesCharles Dickens' novel, A Tale of Two Cites, is a very rich text. The characters, plot, and writing style are all complex and multifaceted. However, one of the least studied and important part of this novel is the chapter titles and even the proposed novel titles. These titles reveal and expose more about the text, like symbolism and irony that would have otherwise been missed. Dickens' chapter and

Essay on "Death by Hollywood" by Steven Bochco, a Study in Dramatic Irony

1353 words - 5 pages description. It reads like a pitch meeting in the office of a producer that was simply transcribed. One assumes the camera will show it all later. But in one way, Death by Hollywood is extraordinary. It's use of irony.With Bochco, there's always a lot of good/bad happening simultaneously. It's a rich experience. You get a tingle of excitement, a sense of secretly enjoying something forbidden, like eating a whole pint of Ben & Jerry's Chocolate Fudge


2255 words - 10 pages ), 26-31. Ben, L.K, Gary E.M, 2012, A note on Double-Dip Recession, 40(2), 215-216. Bowman, C., Faulkner, D., 1997, Competitive and Corporate Strategy, Irwin, London. Brown, A.L.K., Zimmerman, R.D., Johnson, E.C., 2005, Consequences of individuals’ fit at work, 58, 281-342. Goleman, D., Kaufman, P., 1992, The Art of Creativity, 25(2), p.40. Kaufmann, J.C., Sternberg, R.J., 2007, Creativity, 39(4), 55-60. Kreitler, S., Casakin, H., 2009, Motivation

The Market for Ice Cream in America Creamy Opportunities for a Chilly Market

3306 words - 13 pages difficult.4. Market CompetitorsGood Humor Breyers is the only United States business that holds a double digit market share and only six other companies hold considerable shares. These include Ice Cream Partners USA, Dreyer's Grand, Blue Bell Creameries, Ben & Jerry's, Mars, and Wells' Dairy. Small local or specialized manufactures account for the largest share of the market, but their individual market shares are minimal. 2Good Humor-Breyers is

Starbucks Analysis

8255 words - 33 pages and that Starbucks was already in all of their markets. Finally, the firm also competes for qualified personnel to operate its retail stores.The Starbucks Legacy In establishing Starbucks' unique approach to competition, Schultz had four companies in mind as role models: Nordstrom, Home Depot, Microsoft, and Ben & Jerry's. Nordstrom, a national chain of upscale department stores based in Seattle, provided a role model for service and is part

Similar Essays

Ben & Jerry's Ice Cream Essay

2362 words - 9 pages ://www.benjerry.com/our_company/about_us/social_mission/social_audits, retrieved on September 29, 2006http://en.wikipedia.org/wiki/Ben_and Jerry, retrieved on October 1, 2006.Cohen, Ben and Jerry Greenfield. Double Dip. New York, NY: Simon & Schuster, 1997.Ben & Jerry's Homemade Holdings, Inc., (2001). Policies, Organization & Management Systems. Retrieved October 17, 2006, from Ben and Jery's Web site: http://www.benjerry.com/our_company/about_us/environment/2001/page9.cfm

The Success Of Ben & Jerry's

1249 words - 5 pages Ben & Jerry's Ice Cream was founded on the corporate concept of linked prosperity, interrelating a three-part mission statement to focus their company's growth. Their mission statement, which covers their product, economic and social goals, focuses both the leadership and the workforce on their key values. These values include staying in touch with the customer base, using quality ingredients, maintaining profitability and maintaining social

Ben & Jerrys Finance Report

1822 words - 7 pages                                                             Group 1 Managerial Finance 26 Aug, 1999 A Little History: Ben & Jerry's, Vermont's

Ben And Jerry's A Sweet Place To Work!

861 words - 3 pages Summer." Employees brought their pets to work for a free flea dip bath. Happy employees portray their attitudes to their customers who then become happy, repeat buyers. A little goes a long way and Ben and Jerry are doing it the right way.Works CitedAnnual Report, 10-K. www.benjerry.com"Ben & Jerry's Homemade Ice Cream: Keeping the Mission Alive,"Harvard Business School Case 392-025McKell, Lynn. "Ben & Jerry's Homemade, Inc." December 3, 2002.http://marriottschool.byu.edu/Module 2 Background materialswww.cheathouse.com