This website uses cookies to ensure you have the best experience. Learn more

Benetton History And Present Structure

4373 words - 17 pages

Benetton - History and Present Structure

When Luciano and Giuliana Benetton, both grown up under the harsh
conditions of war and post war Italy, founded Benetton group in 1965,
they probably did never dream that one day their company would among
the most famous in the fashion industry. Yet, 34 years later, Benetton
is present in 120 countries and Edizione Holding, the holding company
of the family is now making a yearly turnover of XXX billion Lira[1].
Not at least due to their controversial advertising campaigns which
sparked strong reactions around the world, from outright ban to art
awards, Benetton has become known worldwide.

After the opening their first store in 1968 with a surface of only 40
square metres things were looking upwards soon. With the first
successes, Luciano's and Giulinana's younger brothers, Gilberto and
Carlo joined the business and since then Benetton has always relied on
family and friends in their growing need for executives[2].

Thanks to an attractive design of their products with a bold choice of
colors, a franchise system which allowed for expansion without large
investments, a closely coordinated production and innovations in
manufacturing techniques, Benetton rapidly conquered market shares,
first in Italy, then in Europe and overseas[3]. In 1985, their annual
turnover had reached 900 billion Italian Lira and their network
included 3000 point of sales, mostly in Europe[4].

Since the late 1980s, Benetton is firmly engaged in a diversification
strategy. Starting with the acquisition of ski-boot manufacturer
Nordica in 1989, the group first moved into the sportssector. Other
sport brands were acquired soon afterwards, like Kästle for skis and
mountain bikes, Killer Loop for snowboards, Prince for tennis rackets
or Rollerblade for inline skating. In 1992, these activities were
bundled in a separate division, called Benetton Sportssystem. The
production of sports equipment was supplemented by the production of
sports wear, the aim being to provide the customer with both the
equipment and the clothing, thus realizing synergies from the existing
textile manufacturing facilities[5]. Benetton Sportssystem is the
fastest growing division of Benetton group and it already represent
21,3% of turnover[6]. With 55% of its sales realised in North America,
it is also much less focused on Europe[7].

While Benetton Sportssystem was still in connection with its original
business, in the 1990s Benetton diversified into areas which were
rather far from it, like retailing or the restaurant business. The
acquisition of shares in Autogrill, world leader in catering services
for travelers, and GS Gruppo, leader in the Italian food distribution
sector, left the Benetton family with 700 supermarkets, 21
hypermarkets and over 650 restaurants, producing a...

Find Another Essay On Benetton - History and Present Structure

Brixton: A Complex History of the Past and Present

1446 words - 6 pages their cultural and commerce. However, when complex political, social, and economic factors created tension amongst the ethnic community; rioting broke out and exposed racial issues with the policing. From the riots emerged a strand of popular culture and fascination with the area itself; yet in the present, Brixton has become a gentrified and gated community that is slowly losing its exoticness to high housing prices and other ethnic businesses. In conclusion, Brixton is truly a complex place, with a complex history and it is sad to see a rich landscape that hold the memory of many as an exotic ethnic enclave, to be become a gentrified space.

The History of Vaccination and Present Day Concerns

1758 words - 8 pages Vaccination Concerns The history of vaccinations does not begin with the first vaccination itself but rather an infectious disease that had greatly affected the human population. In 1796 Edward Jenner created a successful composition using cowpox material that created immunity to the ongoing growth of the small pox disease. Jenner’s method underwent 200 years of medical and technological changes until it had finally resulted in complete

Q1 -how have the social structure and the social Identity changed in England from 1950 to the present time

1120 words - 4 pages have crisis? who we? What about the period of change we face at present? Can we defiirenciet between man and woman? Are we free to change gender identity? Boys performance for along time were better than girls at school, but boys performing got worse, way?In this essay we will talk about class consumption, about the erosion of class identity finally we will discus identity and nation. Why is that there is uncertainly about British? and multi

The Geographic, Political, and Ethnic Impact European Colonialism Has Played on the Present History of Africa

1483 words - 6 pages There is an ongoing debate on how the current political and economic failures in Africa can be traced back to the advent of colonialism. There is a great deal of evidence that illustrates the impact that colonialism and foreign intervention has had a negative effect on the development of present history of Africa. This essay will attempt to examine the geographic, political and ethnic impact European colonialism has played on the development of

The History of the Term Academy Explained in “Academies of Art; Past and Present” by Nikolaus

904 words - 4 pages The article “Academies of Art; Past and Present” by Nikolaus (1973) encompasses the history of academies in general. Beginning from the Plato’s time, the term “academy” has changed its connotations. The writing style is eloquent, yet covers the developments on the topic in every era. The writer used the article as a prologue for the reader to understand the term “academy” in order to make sense of the forthcoming chapters of the book. As the

The printing business. Report discusses the history, changes, and present of the business

1946 words - 8 pages The printing industry is a very important and useful industry. The industry has gone through a lot of changes. My report will discuss the history, changes, and present of the printing business.The first printing was actually in China and was called yin (meaning to authenticate by the impression of a seal on clay). Seals were followed by taking ink rubbings from stone inscriptions, which has directly led the way to the making of books by inked

Overview, History and Current Structure

971 words - 4 pages Overview, History and Current StructureThe organization that I choose is Rite Aid Inc, which is well recognized throughout the U.S. Rite Aid, is one the three largest drugstore chain in the U.S. and it is the largest drugstore chain on the East Coast. The short-term goal of Rite Aid pharmacy is to return solid profitability by the following four strategies: growing pharmacy script counts, achieving front-end sales growth, controlling expenses

As one reads Confederation: The Use and Abuse of History by D.G. Creighton, it becomes apparent that he exemplifies no secrecy when referring to the present day problems emerging between Quebec and...

1399 words - 6 pages As one reads Confederation: The Use and Abuse of History by D.G. Creighton, it becomes apparent that he exemplifies no secrecy when referring to the present day problems emerging between Quebec and the rest of Canada. His bias toward Quebec is of importance when considering the immense role Lower Canada played in the formation of Confederation. His article however, seems to rest solely on an interpretation of unfounded facts. It appears as

The History and Present Use of the Globe Theatre

708 words - 3 pages Have you ever wondered what it would it feel like to walk inside and see the beautiful architect in the Globe Theatre? The significance of the Globe theatre is that play rights change how they portrayed the stories to the audience. The Globe Theatres were popular in Shakespearian time and Shakespeare’s plays still occur there every day. The Globe theatre was built in 1599 in Southwark, London. The theatre is a 20 sided circle and 3 stories

Organized Labor Laws and their history in U.S., covers past, present, and prospective future...3 pages

1379 words - 6 pages Labor Laws and Organized LaborLet's start way back at the beginning. The history of the Organized labor dates back to early America.The first factory workers were predominately immigrants, slaves and children and they were easily exploited by many factory owners. Slaves had no constitutional rights and were treated at the will of their owners.Immigrants lacking the funds for passage to the United States, often signed indentured servant contracts

History and development of kites. Explains the uses in the past and present

801 words - 3 pages It is believed that kites first started in China approximately thirty centuries ago. To make their kites, they used materials such as bamboo and silk. Japan and a few other Asian countries learned the idea of kites from China where it had been invented. It is also believed that these Asian countries used the kites for special purposes such as religious festivals and ceremonies. The Asians believed that the kites were special and could promise

Similar Essays

History And Structure Of Venice Essay

2549 words - 10 pages History and Structure of Venice Problems with format ?Venice is one of the most fascinating places to travel in Europe.? Its intrigue lies in its unique beginnings, its dominant past, and its remarkable people and their buildings.? Its foundation is unique because of the need for protection that drove the early Venetians to their new home and the location of this new dwelling-place:? ?Rarely in human history has a vigorous and progressive

History And Structure Of Policing Essay

1232 words - 5 pages foundation all those years ago but that doesn’t mean the U.S. doesn’t have a long way to go to perfecting its own system of law enforcement. Works Cited • Schmalleger, F. (2013). Policing: History and Structure. Criminal Justice Today An Introduction Text For the 21st Century (12th ed., ). Upper Saddle River, NJ: Pearson Education, Inc. • Bob Johnson's Toughbook Stuff. (n.d.). : How Police Technology Has Changed.... Retrieved , from http

Present Structure, Private, Public And Voluntary Sectors. Key Historical Developments

2224 words - 9 pages CONTENTSectionPage NumberIntroductionI.The Present Structure of the Travel, Tourism and Hospitality Industry1.The Private Sector2.The Public Sector3.The Voluntary Sector4.Integration in the Industry4.1.Vertical Integration4.2.Horizontal IntegrationII.Key Historical Developments1.Socio - economic developments2.Technological developments3.Business developments3.1.Air3.2.Tour Operator3.3.Travel

History And Management Of Present Illness

1975 words - 8 pages HISTORY AND MANAGEMENT OF PRESENT ILLNESS Mr. G., is a 56-year-old, African American male, born in Estill, South Carolina, and is currently residing in the inner city of Bridgeport, CT. Mr. G., doesn’t’ have a primary physician nor has he been to a doctor since his teenage years, therefore he has a very limited past medical/surgical history. He doesn’t have a high school education, having dropped out of school in 5th grade to work alongside his