Bernays Essay

965 words - 4 pages

Affects of Media on SocietyThe media is a very big part of peoples lives today. We rely on it to get our daily information whether it be about sports, weather, or even the economic state of the country. The media isn't all true sometimes and that is were problems begin to happen. Sharing information correctly is always an important goal of the media, but at times things can be exaggerated or encouraged which leads to problems. Media is an important part of our country and it is our job to learn how it works so that we may better understand the truth.The media isn't only for entertainment and sharing information, it is the easiest way for the government to manipulate the population. Edward Bernays is one of the most influential scholars to bring new ideas in the growing world of media. Bernays claimed that the general population should be controlled by a non-visible government to guarantee the survival of democracy. Bernay's quotes 1. "We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society." Bernay explains that in order to live a life of compatibility among the population, people must act the same and do the same things. During the early twentieth century Bernay had brought these ideas to the media and changed everything forever. Consumerism and idea Bernay created was born and now people had began to start buying thing out of pleasure instead of buying what they actually needed. This had become one of the biggest fads in America. This had brought about a new way of appealing the the consumer. Bernay describes that "This is an age of mass production. In the mass production of materials a broad technique has been developed and applied to their distribution. In this age, too, there must be a technique for the mass distribution of ideas." This was the creation of the american consumer, an idea that has quickly grown and been accepted in our society today.Bernay was very educated in how the minds of society worked. He took this and made it work in his and the governments favor. Bernay's theory explains that if you have understand the way media works in the minds of society it is possible to make them believe what you want them to. This can only work within certain points and limits of what they are being told to believe or do. This theory worked and that was one of the reasons it worried Bernay, if this type of power were to fall into the wrong hands it things wouldn't look so good. A good example of who shouldn't...

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