This website uses cookies to ensure you have the best experience. Learn more

Best Western Essay

941 words - 4 pages

1) Introduction
First of all the Best Western international is one of the biggest companies in the world in the hotel industry. Also, in this essay the background of the business will be indicated and includes the name, the year of began and form of the business and its aims and objectives. The Competitors and strategy will be the next section’s in which the market size and growth, the strengths and weaknesses of competitors and competitive advantage of the business. Moreover, how and where the Best Western would operate will be included in the economic and internationalization sections. Finally, through the business summary, it will be identified if the Best western international is a ...view middle of the document...

The three main competitors are Accor hotels, La Quinta and Wyndham Worldwide (Morningstar 2014). Accor hotels appear in 92 counties and it runs nearly 3500 hotels (Accor.com). Accor hotels introduced the MGallery which is a unique offer inspired by woman and can be explored in four hotels in France. Accor done this clever decision for the fact that 75% of holiday decisions are done by woman (Accor.com). The second big competitor is La Quinta Hotels Inns and suites which provide hotel accommodations over United States, Canada, Mexico (lq.com). The last main competitor is Wyndham Worldwide and is considering of over 107,000 vacation properties in 100 countries (Wyndham Worldwide.com).

5) Strategic and Growth
Best Western now is ready to rich the Arabian travel market. It goals to open 50 hotels in the middle East until 2015. It already has 159 properties in progress in countries such as China, Bangladesh, India, Japan, Thailand, Bahrain, Oman, Vietnam, Malaysia, Qatar and Indonesia. Apart from the Arabian travel market and Asia, Best Western Hotels is getting into the American Travel market as well by opening about 100 hotels.
However one important key of the Best western strategy is that while the economy is going through financial problem the best western claims that and give to the customers free internet access and local phones call (HOOVERS). Also the key of that is because the economy is not good as a result to making the competitors to move to the mid-market for a low cost (HOOVERS).
6) Economic Environment
The economic environment of Best Western international for the year end on December 2013 is 41, 40 million in sales with the lower risk (Financial times 2013). However this was done because of the hotel chain. What the meaning of that is that after one global expansion in Asia the Middle East, and Eastern Europe, the company is targeting evolving markets such as...

Find Another Essay On Best Western

Views on Curtural Globalization Essay

1274 words - 6 pages children and grandchildren were born in Strasburg and because they stayed in Strasbourg, they don’t have any friends back in their homeland (Western, 199, 2012). From these there views, the racism is best interpretation of experiences of immigrations of newcomers in both London and Strasbourg. In London the immigrants experienced racial discrimination against them. For example, in London, drunken white passenger in a bus harassed a black man and

The Crusades Essay

875 words - 4 pages THE CRUSADES Many great civilizations went into a depression after they had their golden age. One of these civilizations was the Western Europe civilization. After the fall of Rome the Western Europe civilization went into the dark ages while Eastern Europe called the Byzantine Empire prospered. Western Europe was brought out of the dark ages by the crusades. The crusades were the one thing that brought Western Europe out of the crusades

The Western Genre: An Analysis of its History and Rise and Fall as a Genre

935 words - 4 pages the genre by winning Best Picture at the Oscars. Following that film, Unforgiven (1992) brought in another Best Picture winner, thus the Western genre was fighting back and began to thrive again. Additionally, around this time during the late 1980s and early 1990s “Revisionist Westerns” became a part of the cycle. These films revise the codes to the point where they are “turned upside-down” (Vallis, 2014). In other words, the pleasure of the

Western Media

1012 words - 4 pages Africa is one of the richest continents in terms of resources and human population nonetheless; it is the poorest and least developed continent. A significant number of the population in the west are ignorant about Africa and have a negative attitude towards Africa, ‘Most of them have certain images of Africa that they hold to be true or real’, all these images are acquired though what they receive as news in the western media (Michira,2002

Greek Contributions on Western Civilizations

864 words - 3 pages was a way to seek truth and achieve self-knowledge. Still widely used today, the Socratic Method has been passed down and examined in many Western civilizations. This method is used to analyze and question the ideas and beliefs of others. Aristotle was a later philosopher who believed in understanding by observing, using common sense, and having self-control. This philosopher believed that human reason was the best guide in life (Document 2

"The Good, the Bad, and the Ugly" - a film which symbolizes the Western genre while it expands its rules and traditions

1241 words - 5 pages definitely the most complex and the most interesting character in the film. All impulse and rage, Tuco spins wildly throughout the movie, stealing, lying, pretending to be Clint Eastwood's best friend in one scene, trying to kill him in another, Tuco represents "the ugly" side of us. Tuco's character is not a traditional western character, as he is neither really black nor white by any means. Eli Wallach puts so much character in this personality

The Role of Women in Western Europe and Japan

1157 words - 5 pages . Japanese women's political advice was limited due to the fact they were mostly concerned with court life issues and gossip. Additionally, women have had political roles showing they are capable of changing the city or empire for the better. In Japan, Koken moved the capital city and in Europe, the rulers and leaders gave their best effort to advance the well-being and glory of their city-state. Women in Western Europe were overall better than

THE FORGOTTEN HISTORY OF THE WESTERN CINEMA

1676 words - 7 pages in the United States. Despite budgets increasingly important, major productions fail to stop the decline. Paradoxically the revival of Western movies comes from Europe, especially from the Italian filmmakers who are giving it a second life, with what will be called the Spaghetti Western. Sergio Leone Synthesized multiple influences and established codes, manners and practices of this subcategory to achieve some of the best films of the genre

The Role of Women

981 words - 4 pages Women in Western Europe and Japan compare and contrast religiously, politically, and economically. Religiously, women in Western Europe were better off with the advantage of becoming a nun than women in Japan were who lost their role in Buddhist and Shintu rituals. Politically, feminist thinkers were allowing women to have a greater say politically but there were fewer female rulers or regents in Europe. Japan who had female empresses prior to

Eastern Influences on Modern Art

930 words - 4 pages . Unlike traditional perspective where the point of view lies somewhere off the canvas, Japanese works contain the point of view within themselves making it impossible to determine the position of the viewer in relation to the objects in the piece. Such perspectives can be seen in the works of Hokusai in his series "36 Views of Mountain Fuji", very contrary to western perspective. The Japanese art of origami is probably the best example of the

Tradition Healing versus Western Medicine

624 words - 2 pages In recent years the popularization of traditional medicine and healing rapidly grew due to its holistic approach. More and more people are choosing an alternative medical interventions as opposed to Western medicine. The tension that exists between traditional healing and Western medicine is an issue that deserves attention as it is crucial to the optimization of the best health care choices available to every human being. Western medical

Similar Essays

Best Western Logo Essay

658 words - 3 pages Best Western International, Inc. is a wonderful chain of 4,000 + hotels that has it branches widespread over 100 countries in the globe. Every hotel is owned independently and operates as franchisees with the headquarters located at the Phoenix. Best Western franchisers and franchisees together work as a nonprofit membership association. The wonderful hotels offer extreme luxury along with soothing customer services and conveniences for

Services And Amenities Offered: The Ritz Carlton V. Best Western

2867 words - 12 pages guest rooms.” The services and amenities have always been a factor when deciding what approach to take when trying to find the most success. By comparing an average 2-3 star hotel with a 5-star hotel, I was able to gain a better understanding of the different services offered in hotels and the different expectations that certain guests have in their stay. First I looked at the services of a Best Western hotel. There are so many Best Westerns

The Three Best Characters In Lord Of The Flies, Pride And Predjudice And All Quiet On The Western Front

773 words - 3 pages Three Favorite CharactersOver the course of this summer, I have been assigned three books to read. All Quiet on the Western Front, Lord of the Flies, and Pride and Prejudice. Of these three novels, I have chosen one of my favorite characters from each to compare to one another and to myself. The first character I have chosen is Kat from All Quiet on the Western Front. The next character was from Lord of the Flies and this characters name was

This Is A Book Report Of All Quiet On The Western Front, By Maria Remarque, On Of The Best War Novels Of All Time

1027 words - 4 pages Maria Remarque's All Quiet on the Western Front is one of the greatest war novels of all time. It is a story, not of Germans, but of men, who even though they may have escaped shells, were destroyed by the war. The entire purpose of this novel is to illustrate the vivid horror and raw nature of war and to change the popular belief that war is an idealistic and romantic character.The story centers on Paul Baumer, who enlists in the German army