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Bezos Case Study

7622 words - 30 pages

Assessed CourseworkCase Study: Evaluate the leadership of Jeff BezosJeffrey Preston "Jeff" Bezos an American technology entrepreneur who has played a key role in the growth of e-commerce ]as the founder and CEO of Amazon.com, the online merchant of books and later of a wide variety of products. Under his leadership, Amazon.com became the largest retailer on the World Wide Web.Your task is to prepare an evaluation of the leadership and management style of Jeff Bezos. To get you started a small number of articles about Bezos from leading business magazines is attached. You are then invited to supplement the information in this article by wider reading. You will find extensive information on Jeff Bezos on the web.Your report should be about 3.000 words excluding references, typewritten - Ariel 11 point, single-sided, 1.5 line spacing. A 20 per cent variation in word count is acceptable. Submission date will be agreed in class.In writing your report you are expected to utilise leadership and change theory in your assessment of Bezos. In so doing you may, among other issues, wish to consider the following issues:Is Bezos a manager or a leader or both?Bezos's characteristics that helped him drive the company forward,Can his style be taken too far?Is Bezos the right person for Amazon during the times ahead, or does the company now require more of a 'manager' than a 'leader'?Your challenge is complex and you may make reference to any other issues that you deem relevant to a thorough understanding of leadership at AmazonStress is placed on referencing and the application of appropriate theory. For example, in looking at Bezos as a manager/leader you would be expected to assess him by reference to appropriate theory. There is a guide to the UWS referencing style on the Library website. If you do not follow these guidelines you will lose marks.Advice on writing style and presentationSome students find assignments such as this to be difficult due to the relative lack of structure - this is no different to management problems you will eventually face in industry and commerce. No correctly answered list of questions or mechanical process will lead to the "right" answer. Indeed, there is no "right" solution to many managerial problems.When analyzing the information provided and that which you come across in your research, remember that there are many possible approaches, answers and solutions. The goal is not to figure out a definitive answer but to sharpen your analytical and skills. Use theory to analyse the data which you collect. The following steps outline the basic approach that I suggest you adopt in preparation for a written analysis.Read the material in the attached articles. Take notes about the important issues that the material raises. Analyse what is occurring and why. You should be able to identify outcomes and/or issues that the material raises. Read other material about Jeff Bezos. Does this confirm or contradict the information in the attached...

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