The competitive nature of the current higher education environment paired with the constant evolution and turbulence has forced institutions to look to new ways to deliver value to satisfy the buyer’s needs. With over 4,600 degree granting colleges and universities in the United States alone, the domestic and global competition level rival or surpass most other markets. Regardless of industry, failure to perform activities differently than your competition will result in a collapse. The ability to deliver unique, differentiated value is essential to surviving in competitive markets. As competition grows, higher education decision makers are forced to fit a niche market, market to a universal market while still using value differentiation methods or look to different revenue sources to maintain sustainability.
Colleges and universities provide both residential and online facilities for groups of selected students while community colleges provide inventive approaches to provide an education to the underprepared or underprivileged populations. Institutions of higher education both domestically and abroad have three universal key missions including research, teaching and service. Institutions that emphasize research have yielded unparalleled advancements in every field including science, medicine, engineering, etc. which have both served the greater good and brought global acclaim and praise to individual institutions. These monumental breakthroughs have been the mortar laying the foundation for research-centered institutions around the world with research being one of the fundamental values and purposes of higher education. While many distinguished four-year institutions have centered their focus on research, others have emphasized the teaching and advancement of education for selected students. The third universal cardinal value of higher education is service. The entire spectrum of higher education attribute service as an expression of their core values to further societal progression locally, nationally and internationally.
The College of New Jersey (TCNJ) is a public university located in Ewing Township, New Jersey. Established in 1855 by an act of the New Jersey Legislature, the New Jersey State Normal School has since changed names to Trenton State College and most recently to The College of New Jersey. The college has been named the #1 public institution in New Jersey and is considered highly selective in its admissions processes. TCNJ’s seven schools offer four-year bachelor’s degree programs, and several that offer targeted master’s degree programs.
The Pennsylvania State University (PSU) is a public, research university with campuses spread throughout the keystone state. Since it’s founding in 1855, PSU’s mission exemplifies teaching, research and public service through the offering of undergraduate, graduate, professional and continuing education through resident instruction and its online facilities. While Penn State’s flagship...