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Big Data Essay

802 words - 4 pages

Volvo Car Corporation has been engaged into cloud-based campaign, which the organization diversified ways in order to build popularity for their information data systems. The corporation got involved into an online gaming to market their Volvo vehicles and were successful doing so. Things were not perfect in the beginning and Volvo Car Corporation seek help from Microsoft Gold Certified Partner LBi. LBi help solve their problems because the corporation needed rich developed digital marketing campaigns to innovate their cars. According to (Microsoft Case Studies, 2011), LBi help Volvo Corporation and full service the marketing and technology agency and the corporation wanted to further the success of the Twilight Saga: Eclipse. This was a great opportunity for Volvo to capitalize on the popular series.
Volvo Corporation main goal were to develop an online interactive game where a Volvo car in a course maze, navigate using the shortest route. This interaction was going to tie in to the Eclipse movie and become part of the market campaign three months before the movie premiered (Microsoft Case Studies, 2011). Thanks, to LBi, two developers were able to used existing programming to create an application, based on Microsoft. NET Framework 4 and the C# programming language (Microsoft Case Studies, 2011). This led to the success and the Professional development team were able to build the online game two weeks before the Eclipse movie premiered. This help Volvo Car Corporation maintained innovative technological trend, and creating a successful fan base in the cloud-based campaign. This definitely integrated cloud infrastructure for their networks.
Volvo Car Corporation begin transferring data into knowledge through diagnostic readout (DRO). According to (Teradata Corporation, 2011), Volvo compiled product configuration and warranty information as an engineering resource in 1999. The company begin working on their new warehouse for high volume data and integrated the product warranty information to other warehouses. The performances in the information systems were not perfect in the beginning, but it eventually led to Teradata system integrated its DRO data. According to (Teradata Corporation, 2011), there were three data marts: one for vehicle hardware specifications, one for on-board software specifications and one for warranty claims administration.
Real-time information are implemented into Volvo Car Corporation. To improve the predictions of future trajectories of other road users. The component is called the collision avoidance system and it is divided into three layers. According to (Brannstrom, 2011), the sensor fusion system collects and fuses...

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