Big Data On Farms Essay

1120 words - 4 pages

Big Data On The FarmBig Data on the FarmKarina MunozMIS 302Cal State San MarcosAbstractThis paper explores two published articles that report the many effects the new big data technology brings to farmers. The recent article, Big Data Comes to the Farm, Sowing Mistrust by Jacob Bunge, identifies Monsanto Co., racing to roll out "perspective planting" technology to farmers across the US. Many of these farmers worry their data might be sold to commodities traders, wind up in the hands of rivals or give more leverage to giant companies. On the other hand farmer today rely heavily on the processes to automate their planting. This paper will focus on the outstanding benefits of having this new technology but also why many farmers may skeptical in trusting these companies with their data. In another article by Charleen Finck, Monsanto vows not to misuse the information in order to settle down these concerns. This paper will continue to discuss what led Monsanto to this decision and what it is doing to implement these new regulations.Big Data On The FarmCloud-based software, for a while now, has represented an inexpensive way for small businesses to access sophisticated information technology. Recently American farmers have begun to discover the many ways big data can benefit their crops. An example of this is the new "perspective planting" technology developed by companies such as Monsanto Co., DuPont Co., and Deere & Co.. As Bunge writes in his article Big Data Comes to the Farm, this new technology is ultimately supposed to help farmers get more out of their land by taking into account the amount of sunlight and shade, the variations of nitrogen and phosphorous content carefully (Bunge, 2014). Companies like Monsanto, for a fee, then proceed to analyze the data along with the properties of the seed, combines all of this information with climate predictions, and delivers precise planting instructions that connect to the planting equipment in the field. In other words, the farmers have it pretty easy by just inputting data and the technology doing the rest of the actual farming. This new technology would also allow farmers to take note of the pinpointed areas that need extra fertilizer, saving costs of merely spreading the fertilized everywhere, while also boosting their crop yield in the areas that may have not been so fruitful in the past. Companies say this technology would increase harvest on average from 160 bushels to 200 bushels which would produce about $182 an acre in revenue for the farmers (Bunge, 2014). Furthermore, the more data these companies receive the more accurate their predictions are.Farmers no longer have to worry whether it will rain too much or too little, or whether prices for their crops will be high enough to cover their costs. Now, these farmers are mainly worried about the big data. Many farmers had been collecting digitized yield data on their operations before this new technology first emerged. But that information...

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