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Body Language Sportswear Ad Essay

1080 words - 4 pages

In a rising economic marketplace, advertising industries convey to consumers the idealistic values of wants and needs of a product that appeals to people. In most cases, the characterization of women in local ads portrays negative and sexual acts. A particular advertisement that contributes to the delusion of women is the Body Language Sportswear ad. Through basic discriminatory messages that often get hold of the individual’s attention. The advertising company entertains, persuades and influences people as well as sending subliminal communication. This advertisement convinces audiences by promoting essential mixtures of visual depictions of images, unrealistic body perceptions that affect young adolescents. This creates a relationship between the subject and the object. The connection between both constructs identity. In addition, the economic, social, and cultural components tie with it. So essentially people define themselves through the products they value the most. The purpose of this advertising is to promote products in which people are unconsciously affected by their emotions. Generally this can impact a person’s psychological way of thinking. This can result in a loss of self-esteem which can show from their personality trait. These advertising businesses are very controlling. In other words, even the littlest products they commodify play a significant role in an individual’s needs. The advertisement subtly promotes female stereotypical image based on objectification, and a growing demand in consumption, accompanied by the publicized merchandise to sell and influence viewers.

An average person views three thousand ads a day. The advertiser’s intention is to make a successful image, along with the woman to deliver the manifestation of belief. Through this ad, the message receiver obtains sexual, emotional, and misinterpretation of the words and phrases used. The purpose is to unveil the stereotypical images of women which they get associated as sex objects. Also, how the image persuades and manipulates one’s mind. The Body Language Sportswear ad uses the woman’s body as a product, such as the size, shape, and her sexuality. This notion of beauty is unattainable, for instance, the physical attractiveness that plays a part to influence viewers. Through the advancement of technology, the ad uses graphic design, shapes, colours, probes, lights, and wardrobe to put together the consumer’s desires as well as gain profit. The brand focuses on multi-faceted approaches to succeed. The main target is to produce more than one item on the ad. Images and ideas help create objects. The image portrays a woman with a sportswear outfit; presenting parts of her body with an erotic pose which often conveys to this false misconception of women. Furthermore, one should not forget that the woman on the ad appears like a model. Body images, take for example, clothing styles, influences consumer’s behaviour and cultural normality. Feminist analyst, Rosalind...

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