This website uses cookies to ensure you have the best experience. Learn more

Body Shop Reaches Middleage Essay

1095 words - 4 pages

IntroductionThe Body Shop a globally recognised brand name in the natural cosmetic and toiletries industry, founded by Dame Anita Roddick, in the year 1976. Dame Anita began Body Shop to create a living for herself and her family (About Dame Anita Roddick, n.d.). The Body Shop which began as a small store in England today has over 2400 stores across 61 countries in the world with over 1200 products (The Body Shop website). The Body Shop also has a strong value and ethics based business concept, which has helped it strengthen its customer loyalty and its market growth.Organisation StructureThe Body Shop in its birth stages had no organisational structure except the leadership of Dame Anita Roddick, who took Body Shop to a flying start as the organisation was in the beginning years and needed a strong leader, although leadership and management are two distinctive features they are also complementary systems of action, which was necessary in this case for the business in the beginning but also both are necessary for success in a business environment (Kotter, 1990). Body Shop for nearly 20 years mostly comprised of a centralised structure, which showed its negative effects, when the company entered the US markets and had a stagnated growth in the mid and late 90's, as centralised structures slows down the decision making process and is also not a great help when an organisation is internationally expanding (Altinay, Levent, Mehmet, 2004). Although this structure helped the company develop its brand and image in the earlier years, it realised that this structure was not helping the growth of the company and in the mid 90's they moved towards the organic structure and on the global front moved towards the global geographic structure. The company currently has a global structure, covering the UK and Irish Republic; the Americas, Europe, the Middle East and Africa; and Asia Pacific (The Body Shop website). Body Shop moved toward the decentralized structure to increase its decision-making in customer and market knowledge, local tactical activity, understanding local cultures and needs, although they encourage this information but also ensures that decentralising does not change the company's ideals and the brand image.Post acquisition of Body Shop by L'Oreal, Body Shop has been integrated as one of the divisions into the L'Oreal structure which follows the conglomerate structure, which makes an indisputable contribution to the human resources and the income of the company by helping management to increase productivity (Judelson, & David, 1968).Organisational Strategy.During the early years of its conception and till date The Body Shop, relies on word of mouth, which is considered "the most powerful marketing force in the world" (Balter & Butman, 2005). The company in its earlier years never invested much into advertising and relied totally on word of mouth marketing and marketing through their social causes, but changed this strategy once they...

Find Another Essay On Body Shop Reaches Middleage

Her breaking Point Essay

1820 words - 8 pages "You must be Brooklyn," the middle aged lady, behind the counter, beams. Her warm greeting seemed to calm my growing nerves. She leans over the counter abruptly, wrapping her strong arms around my body. The nerves were back. As soon as she pulls away my eyes scan the small shop, searching for any possible audience. Luckily the only other person inside was oblivious to the situation. The stranger instantly grasps my attention; his lean body was

The Main Components of the Promotion Mix Tools Available to Marketing Managers

1470 words - 6 pages shop, a gift will be given on presentation of the coupon. Public Relations enhance the goodwill (image) of the company and its products or services in the eyes of potential customers in order to improve sales. The company’s public may include the governments, shareholders, local councils and all other individual, group or organization that may affect the performance or image of the company. Some public relation

Education: Make Curricula Engaging and Relevant

984 words - 4 pages them. Most other points here are really extensions of this one. Start early, and never stop. Learning starts before a child reaches kindergarten or first grade. Outreach to and support for parents even of infants is a reasonable first step. Early childhood programs have proven very successful in improving students' performance throughout life. Further on, make secondary education accessible to all. I know some bright, creative adults who feel

How The Law of Simplicity Affects Technology

993 words - 4 pages antique shop, looking a product that has a valuable and its quality, furthermore if the antique has a good background story he will purchase. He was interested in this cup, he asked the shopkeeper “Tell us more about this cup?” said Hasegawa and the response from shopkeeper was “it’s old”. Hasegawa looked over the cup and again realised it was old, but as a new media artist the reflected on this design, he has spent his whole career making new media

interview with social worker

901 words - 4 pages stated that it is helping others. Witnessing them become successful once they leave the penal system, mainstreaming into society and becoming a viable citizen are examples of what inspires Ms. Reese to maintain a career in the social work field. One of her pupils now owns his own paint and body shop. Another young man that she treated has a well-paying job at Coca-Cola and a past female client is now a nursing assistant. She also has church members

Entrepreurship - Hung Fook Tong, A Hong Kong based Chinese Herbal drink company

3962 words - 16 pages someone who frequented a particular shop, who made it a habit to purchase goods of the sort the shop sold there rather than elsewhere, and with whom the shopkeeper had to maintain a relationship to keep his or her "custom", meaning expected purchases in the future. The shopkeeper remembered the sizes and preferences of his or her customers.Types of typical customersTypical customers can be classified into two main groups: internal and external

Short-story paper

2090 words - 8 pages environment and about the appearance, "They rose when she entered-a small fat woman in black … while the visitors stated their errand"(432) of the people that are involved in the story as well. Also we have to say that there are many similes and metaphors in the text that make it more true to the reader, "She looked bloated, like a body long … stated their errand"(432).Inversely, another element of fiction that is going to be analyzed is

Coffee Break

1573 words - 6 pages By: Sam Dodge E-mail: Coffee Break "I think I just saw Jesus in my cup of Taster's Choice" -Zippy the Pinhead I sit on the bench outside "Café Kilim" a popular coffee shop in downtown Portsmouth. Friends and buddies walk in and I ask how's it going. They nod and come back out two minutes later with a cup of coffee in their hand. More people show up and go in and out each with a cup of joe in their hand. What is this

A Tale of Two Cities Essays: Irony

1168 words - 5 pages was repeated in every fragment of the small modicum of firewood that the man sawed off; Hunger stared down from the smokeless chimneys, and started up from the filthy street that had no offal, among its refuse, of anything to eat. Hunger was the inscription on the baker's shelves, written in every small loaf of his scanty stock of bad bread; at the sausage-shop, in every dead-dog preparation that was offered for sale" (p. 29-30). In this

War of the Worlds by Herbert George (H.G.) Wells

1181 words - 5 pages path. The main character visits many towns in his attempted escape from the seemingly inevitable doom that is followed by the invasion. Death has stricken almost every town he comes across. Whether it be a random body he sees, or a person from the group that travels with him, the narrator is almost always around death. The only time death can be represented as a good thing is when the narrator reaches London and sees the Martians lying dead in


1287 words - 6 pages her friend. The stories never mention how fascinating the way her body sways, like an otherworldly figure. Never capture just how well her movements coincides with the feeling of the music. And while they speak of her beauty, they fail to mention the careless bruises on her arms, the frail skin around her knuckles, or her freckled rosy complexion. The stories do not capture her pride in her own work. Exodus treats dance with an infinite amount of

Similar Essays

Bedlam At Christmas Original Writing

1325 words - 5 pages hair. He frailly reaches his arms out to me, begging for money. The desperation I see on his face brings a tear to my eye, as for a second I wonder, what if this was me? Debating with myself whether or not to give him anything, I rummage through my bag and grab an orange, put it in his hand. His tense body relaxes with a sigh of relief. "Thank you", he says, in ultimate gratitude. I give him a big smile and

Old Spice : Harvard Business Review New Paltz Advertising Strategy Advertising Strategy

849 words - 4 pages within the brand resulting in a loss of sales. An important statistic within the case was the Old Spice recognized the fact that women tend to shop for both their body wash and the man’s body wash. A valuable lesson the branding team mentioned was that the message of Old Spice was tailored as a message for only men, this had to change. By including women in the message, an increase in awareness by women would increase the probability of the product

Caffeine Addiction Essay

1609 words - 6 pages . Its effects usually take place within an hour of being used but factors such as age, weight, and other drugs can alter its results. Once absorbed it becomes dispersed throughout the body mainly affecting the brain stem, which unites with the central nervous system. Once caffeine reaches the brain it begins connecting to the adenosine receptors in the basal forebrain. Caffeine is part of the xanthine chemical group much like the naturally

Who Are We To Judge Essay

1120 words - 5 pages questions that should be asked when considering surgery. Make sure its not because they have this unrealistic fantasy of looking like a model in a magazine. What most don’t know is that the pictures that appear in a magazine undergo lots of photo-shop before it reaches the cover. The fact that movies, music and just TV itself promote certain body types it makes people feel if they don’t have it they wont fit in with society. People also tend to