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Boeing Essay

2491 words - 10 pages

BoeingBoeing es una compañía que manufactura y vende modelos comerciales de aviones y jets distribuidos a todo el mundo. Durante los años del 1920 y 1930 la Boeing fue un contratante militar al hacer aviones de guerra para la 2da guerra mundial. Luego comenzando los años 50's se convirtió en el manufacturero de líneas comerciales más grande del mundo generando ingresos por las ventas de sus jets. Su primer jet fue el 707 en el 1958 donde le ganó buenas criticas tecnológicas liderando a Douglas Aircraft Co; su competidor mas cercano. No habían recuperado su inversión hasta el 1964 donde vendieron el primer 707 que les resultó muy valuable, vendiendo 25% por encima de su costo promedio. Para seguir con su defensiva en el 1997, Boeing miró una estrategia de comprar la compañía Douglas en 14 billones y como resultado de esta unión se convirtieron en el manufacturero de líneas aéreas militares más grande del mundo. Esto ocasionó que el competidor más cercano de Boeing lo fuera Airbus, creando una gran amenaza para esta compañia. El éxito de Airbus se debía al liderazgo en costos y tecnología las cuales fueron incorporadas en sus aviones y en cuanto a sus costos de producción los reducían de forma flexible. Al prosperar Airbus, la Boeing siguió con sus altos costos, la productividad comenzó a declinar, las entregas fueron tardías y la producción ineficiente. Para los 90's Boeing miró las formas para revitalizar su sistema de producción en sus líneas, por eso el desarrollo del 777 fue la introducción a un paso para manejar sus problemas.Las industrias aéreas tienen grandes riesgos donde las fallas es una norma y no una excepción. Habían alrededor de 4 líneas aéreas a finales de los 80's que eran: Boeing, McDonell Douglas, Airbus y Lockheed, y en los 90's se redujeron a 2 que fueron Boeing y Airbus, compitiendo entre sí. Una razón por el retiro de las aerolíneas fueron los altos costos en el desarrollo de aviones. Para desarrollar una línea de jets se requiere una inversión de más de 15 billones. Por otro lado, la habilidad de tener un flujo de dinero negativo y para mantenerse en el mercado debían vender un mínimo de 300 a 400 aviones. Sus costos son altos y se basan en el costo promedio de producir 300 a 400 y así poder desarrollar destrezas durante el proceso de ensamblaje. Cuando los costos de desarrollo subían, utilizaban subcontratos para compartir los costos, tal como lo hizo Airbus. Así podían participar en el diseño, proceso de manufactura, integración de sistemas, etc. Airbus, Boeing y ninguna otra aerolínea habían producido jets,...

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