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Boeing: The Future Of Flight Essay

1431 words - 6 pages

Boeing- The Future of Flight
The mission of Boeing is to be the number one aerospace company in the world and among the premier industrial concerns in terms of quality, profitability and growth (Boeing, 1999). Their four key objectives will guide company:

A continuous improvement in quality of products and processes – The cornerstone of their business strategy is has been strong commitment to steady, long-term improvement in their products and processes. They must work to constantly improve the overall quality of their design, manufacturing, administrative, and support organizations to achieve this objective (Boeingsuppliers.com, 2009).

A highly skilled and motivated workforce -- Human resources are their most important resource: their customers as well as the people who design and build their products and services. With the proper mix of skills, training, communications, environment, and leadership, they to meet their goals since they believe their employees will achieve the needed gains in productivity and quality (Hrmreport.com, 2010).

Financial strength -- They demand a strong financial base due to the high-risk, cyclical nature of their business. Retaining the capital resources to meet their existing obligations and make significant investments to develop new products and new technology for the future. This objective also required planning and control to ensure they were not overextended during an economically challenging period (Sotelo, 2010).

Commitment to integrity -- Integrity, in the broadest sense, their actions in all relationships must pervade, with their customers including those, suppliers, and each other. This is a promise to uncompromising principles and conduct (Hickman, 1998).

SWOT analysis

Strengths

Strong global network – The Company has strong international operations with customers in around 145 countries, employees in more than 60 countries and operations in 26 states. Worldwide, Boeing and its subsidiaries employ close to 188,000 people with major operations in Washington State; Southern California; Wichita, Kansas; and St. Louis, Missouri. Boeing enjoys the ownership of a brand with good and far reaching awareness on a global scale (US History, 2009).

With many other globally powerful companies, Boeing enjoys many strong alliances. As the joint common missile program in defense projects, Boeing works closely with Northrop Grumman in programs. Lockheed Martin is a 50-50 partner with Boeing in the United Space alliance. As NASA in close relationships, Boeing also works with many other organizations such, which strengthen the company's position in other markets.

Broad product line that covers most major market niches and development -- Boeing offers a wide range of product lines. For main commercial product such as aircraft, Boeing has 717, 737, 747, 757, 767, and 777 families of jetliners and the Boeing Business Jet (TijuanaCareers.com, 2009). Planning to release a new version, at the...

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