Boo.Com Case Study

2065 words - 9 pages

Introduction
Strategy is the overall scope and direction of a corporation and the way in which its various business operations work together to achieve particular goals.
The strategy is a result of strategic management which is a set of managerial decisions and actions that determines the long-run performance of a corporation. Strategic management includes environmental scanning, strategy formulation, strategy implementation, and evaluation and control. Moreover, evaluation and control is involved in every stage of strategic planning and management. (Wheelen & Hunger, 2012)


Figure: Basic Elements of the Strategic Management Process

Strategic management has become very popular and ...view middle of the document...

As it is known the hardest challenge is putting the strategy into real execution. (Evans, 2010)
Failure of strategy implementation may result of several reasons. First reason is poor prioritization of goals and objectives. Strategic plans must be focused and include a manageable number of goals and objectives. (Evans, 2010) Second, poor communication may affect the overall outcome. Failure to communicate the employees, stakeholder and team members about the scope of plan execution will results in misinformation. (Aileron, 2011)
Third, lack of detail planning may result in failure of the strategic. The details of execution tactics are critical because they are the base for achieving goal outcomes. Forth, weak leadership results to improper resource and resistance to change. Leader need to be champions of change and need to help the staff understand the scope of the new strategy in order to have a successful strategy implementation. Fifth, there will be no connection between strategy and operations. The organization needs to institutionalize the connection between strategy, operations and targets, as well as performance consequences. This connection needs to take strategy into the organization and to support the performance and behavior that will result in its achievement.
The Last reason but not the least, lack of monitoring from the management on the strategy from the first phase to the last phase. Most of management meetings only focus on day-to-day operations, rather than on strategic issues. Top management should always include the strategy at meetings which allows leaders to step back and see the organization through a ‘big picture’. Leaders must ask, “What have you done this week to implement the strategy?” and frequently review progress. (Meyer, 2007)
Monitoring is part of the Strategic evaluation and control phase. These activities are continuous activities done from the first stage of strategic management till the end phase which is the implementation. It is important for the top management to generate feedback through monitoring and evaluating the process activities which will help to take the corrective actions at the right time.
The strategy evaluation is the central to everything in strategic management. Evaluation and control mechanisms are set in place to inform every stage of the strategic management process. They are a means of collecting whatever information may needed to compare plans against actual events, to ensure that things are working well, and to anticipate, or correct, any faults or weaknesses in the system. (Strategic evaluation and control, 2003)
The measurement of performance is a crucial part of evaluation and control. The lack of quantifiable objectives or performance standards and the inability of the information system to provide timely and valid information are two obvious control problems. According to Meg Whitman, past- CEO of eBay, “If you can’t measure it, you can’t control it.” (Wheelen & Hunger, 2012)...

Find Another Essay On Boo.com case study

Enlightenment Thought in New Zealand Schools

1594 words - 6 pages In this essay I will be looking at how the political and intellectual ideas of the enlightenment have shaped New Zealand Education. I will also be discussing the perennial tension of local control versus central control of education, and how this has been affected by the political and intellectual ideas of the enlightenment. The enlightenment was an intellectual movement, which beginnings of were marked by the Glorious Revolution in Britain

Psychological Egoism Theory Essay

2240 words - 9 pages distinction between the intended motive as a motivator for action and the motive that comes as a consequence of the action. Such a motive may not be their target or the driving factor for their action but only accompanies the activity (Smith, 1898). The fact that we have not found an action that is purely altruistic in nature shows that there is a lot of room for us to think and that there is so much that has not yet been discovered in this field of study

How Celtic Folkore has Influenced My Family

1587 words - 6 pages values of my family. The Celtic Cross, which originated with Paganism customs, has become a popular symbol for Irish heritage and a stepping stone into womanhood for my family. While folklorists are certain that the four parts symbolized North, South, East and West, many people who study Irish folklore agree that “Saint Patrick combined the Christian Cross with the ‘sun’ to emphasize the importance of the cross to the Pagan followers, giving

Julia Margaret Cameron

1406 words - 6 pages At a time when women were looked upon as being homemakers, wives, mothers and such the late 1850's presented a change in pace for one woman in specific. Photography was discovered in 1826 and soon after the phenomenon of photography was being experimented with and in turn brought new and different ways of photo taking not only as documenting real time, but also conceptualizing a scene in which an image would be taken. Julia Margaret Cameron will

Evaluation of School Improvement

1403 words - 6 pages The evaluation process should be progressive to incorporate overall planning, implement changes, which contribute to success. In order to focus on school climate and norms, the evaluation design must include the students, instructions, and outcomes to improve communication and building-level concerns to be address in this response. School Climate and Social Norms The school principal, other staff leaders, and personnel set the tone and the

Case Study: The Benefits of Animal Testing

1757 words - 7 pages used to help animals with the infection (Loeb 72). Obviously, animal experiments greatly benefit the health of other animals. Though the benefits of animal experimentation are clear, some say that animal testing is inhumane. Many animal rights activist claim that the experiments are always painful and causes harm to the animals. They feel that the researchers are abusive and intentionally harm the animals. However, this is not the case

Myth and Magic: Realism in "One Hundred Years of Solitude"

1531 words - 6 pages “He enjoyed his grandmother's unique way of telling stories. No matter how fantastic or improbable her statements, she always delivered them as if they were the irrefutable truth” (Wikipedia, 2011). Experiences are particular instances of one personally encountering or undergoing something and in these moments of time life changes for the best or the worst and memories are formed. These recollections such as riding your first bicycle, going to

Adiponectin: a Novel Indicator of Malnutrition and Inflammation in Hemodialysis Patients

2384 words - 10 pages aim of this study was to further elucidate the association between serum adiponectin levels and the nutritional–inflammation status of hemodialysis patients. Design. Observational comparative study. Setting and Subjects 80 patients on stable hemodialysis at Shiraz Nemazee Hospital for at least three months three times weekly without any acute illness. The patients were divided into two groups of well-nourished (n=23) and malnourished (n=57

The Congo Free State: A Legacy of Apathy, Exploitation and Brutality

2298 words - 9 pages Between 1885 and 1908, Belgium’s Leopold II ruled Congo, a region in central Africa, as his personal colony, exploiting the resources and inhabitants for his own gain. Leopold allowed and encouraged Europeans and other Westerners to enter Congo and set up companies whose primary purpose was to gather rubber, which was abundant but difficult to get to in the Congo, using the Congolese as the laborers for the Europeans. Rubber gathering in Congo

Selective Exposition in The Lottery, by Shirley Jackson

1073 words - 4 pages Usually when someone hears the word “lottery” the first thing that comes to mind is a large sum of cash that people compete against highly impractical odds to win. Shirley Jackson’s story The Lottery might imply a similar conception based on the title alone, but the story is filled with unknowns never revealing exactly when and where the story takes place, or why the lottery exists; even what the lottery is isn’t revealed until the very end. Yet

Lightning

1857 words - 7 pages INTRODUCTION I remember when I was a young child; I would always be scared whenever there was a severe storm outside that included thunder and lightning. This was especially true in the hours of darkness, when you could really see the lightning. As I grew older this so-called fear of lightning turned into a fascination for this weather phenomena. One of my most vivid memories of lightning as a young man was when I was flying to Florida, the

Similar Essays

Boo.Com Essay

1348 words - 5 pages TEACHING NOTES: Boo.Com (Theme 4, Part 2) A. SUMMARY OF THE CASE This two-part case discusses the rise and fall of Boo.com, a European venture founded by two e- business pioneers from Sweden that targeted customers of the high fashion industry by using the latest in multimedia technology to create a cyber-sensory shopping experience. It also captures the excitement of the early days of business-to-consumer e-business by detailing the ease with

When The Bubble Burst Essay

1539 words - 6 pages By the time I arrived state side from my second tour in the Middle East the housing bubble had already burst. I noticed a drastic change in the way that many of my friends and family were living. Several of my friends that worked in real estate had sold their boats and seconds houses. My own stock portfolio had lost a third of its value. My sister and her husband had defaulted on their home mortgage leaving them scrambling for a place to live. I

Phase Diagram Essay

4456 words - 18 pages the degree of the freedom of the system in this case is F = 1 + C - P = 3 - P. Therefore, there is a maximum of 3 phases present in the binary system. At the eutectic point, all 3 distinct phases are in equilibrium consequently the degree of the freedom of the system is now F = 3-3 = 0. In sum, the eutectic point is fixed. Works Cited Introduction: Chemical equilibrium is a crucial topic in Chemistry. To represent and model equilibrium

Revolutionary Work Of Art Essay

1890 words - 8 pages Walter Benjamin emphasizes in his essay, “The Work of Art in the Age of its Technological Reproducibility” that technology used to make an artwork has changed the way it was received, and its “aura”. Aura represents the originality and authenticity of a work of art that has not been reproduced. The Sistine Chapel in the Vatican is an example of a work that has been and truly a beacon of art. It has brought a benefit and enlightenment to the art