Brand Management: Pepsi Co. In Pakistan

4291 words - 17 pages

Executive Summary05Introduction of Pepsi06History of Pepsi07Market and Products in Pakistan10Products11Target Market of Pepsi13Promotion for Pepsi products14Pricing of Pepsi17Price Perception18Brand Name 19Logos and Slogans of Pepsi19Brand Image23URLs24Positioning25Competition26SWOT Analysis30Conclusion34Executive SummaryIn 1885, with the name of brad's drink appears in New Bern, North Carolina. Then in 1898 it name became Pepsi Cola. Pepsi Cola Company was launched only in North Carolina. In starting Pepsi deals with small market place. The company was making only one soda water instead of verity of soda waters. Then demand for pepsi became more and more. Pepsi was launched in different countries and now Pepsi is serving its colas in entire world.Pepsi has launched different types of soda waters time to time with heavy advertisement. They launch Pepsi tins, disposable, diet etc. today Pepsi is serving its product in entire world with verity of colas. In industry Pepsi has great market share and customers perceive Pepsi as good drink. Specially, in Pakistan people prefer Pepsi on other drinks.INTRODUCTIONPEPSI COMPANY INCORPORATEDPepsi Company incorporated in three businesses:1-Soft Drinks, which is known as Pepsi Cola International. The product line carried by this division included Team, Miranda, Pepsi Cola 7-Up and Mountain Dew.2-Snack Foods, which is called Frito Lay Incorporated.3-Restaurants, which comprised Taco Bell, K.F.C. & Pizza Hut.Pepsi Co. Inc. divided the world market into four regions; Latin American, Europe, Middle East, Africa & Asia The company's products are available in nearly 150 countries and accounted for retail sales of approximately 25 Billion in 1999 and PCI's sales was 20367 Million in 1999. PCI is facing major competition from Coca Cola (CCI) Incorporated in 1895, the market share for CCI was 95% while Pepsi cola claimed 5%. Form 1923 onwards, the market share for PCI began increasing, & in 1980 Pepsi over took coke in the take home market, while coke had a higher share in Restaurants.PCI in PAKISTANPCI entered in the Pakistan market in early 60's Pepsi Cola Pakistan is the part of the West Asia area of PCI. The west Asia area comprised four countries; Pakistan, Bangladesh, Sri Lanka & Afghanistan. The local operation in company in Pakistan is divided into 5 functional departments.Around 7 years ago in Pakistan was a business unit with 5 countries reporting to Pakistan. The 5 countries were Bangladesh, Afghanistan, Iran, Nepal and Bhutan. The business unit has now changed and PCI has become a market unit it reports to MENAPAK region (which included Middle East, Saudi Arabia & Pakistan).HISTORY OF PEPSI COLAYearActivity1895 "Brad' s Drink" appears in New Bern, North Carolina.1898First known use of "Pepsi Cola" name; automatic bottle-making machine invented1902First application for Pepsi cola trademarks; first Pepsi advertisement.1903"The Pepsi Cola Company" formed in North Carolina.1904 Bradham move...

Find Another Essay On Brand Management: Pepsi Co. In Pakistan

Pepsi Marketing Essay

2311 words - 9 pages , 1996, Page 4.Pepsi Co. Incorporation Annual Report 1997-1999 Pakistan has a multimillion dollar official contract with Pepsico which entitles the company to put a 'Pepsi' logo on all players kits. Each player gets around Rs 1.8 million every year from this deal. In addition, Pepsi is almost always the title sponsor of series held in Pakistan. But it seems that there is nothing in the Pepsi contract that forbids players from promoting another soft

Marketing Mix Of Pepsi-Cola Essay

1264 words - 5 pages Marketing Mix Of Pepsi-Cola Today¡¦s PepsiCo, Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay, the world¡¦s largest manufacturer and distributor of snack chips. In 1998, it acquired Tropicana, the world¡¦s largest marketer and producer of branded juices. In addition to the main body of 3 companies, the Pepsi-Cola Incorporation also owns four well-known fast food restaurants in the world

Marketing Audit: Pepsi Austrlian

6301 words - 25 pages such as an experienced management team, a competitive product line, the marketing segment, and high scale revenues. A key opportunity lies in the he huge market beside Pepsi's target market of twelve to twenty-four year olds.Market research is critical at Pepsi, as it minimises risk. Consumer behaviour issues relevant to the purchase and consumption of Pepsi can be complex and multifaceted, resulting in people consuming Pepsi for reasons beyond

cola wars

1038 words - 5 pages youth addiction . That accounts for Pepsi every year to find new potential customers , delete the same in people's memory that Pepsi - drink for young people is not easy. Practice shows that the consumer attempts to break stereotypes are often doomed to failure. Coca-Cola is based on the same values, the estimated existing groups; Experts : Can Pepsi overtake Coca-Cola ? If 100 years of the brand can not catch up with competitors , then in

Marketing Strategy for Aquafina

5505 words - 22 pages company in Pakistan we want to provide the mineral water for the first time in Pakistan as our organizational process is continually improving Reason: When Auafina has been launched by Pepsi in local market their was only few local brands and one multi national brand which is nestle Overall Economic Scenario: • With the population of 180 million (estimated July 2007) Pakistan holds the ninth largest market with 34% urban population

Project report on pepsi

6385 words - 26 pages report to G. Manager finance. In Pakistan, Shamim & Company is among of top three out of eleven, in terms size. When frenchise cross a certain volume, plant is classified as, "maga plant status Pepsi Cola has achieved in 2000. Organizational structure Objective To maintain market leadership and to increase market sales. Pepsi Cola is in Pakistan as compared to its competitors according to Shamim & company

Analysis of Competitors within the Softdrink Industry

1123 words - 4 pages C.Competitive Environment AnalysisCoca-Cola and Pepsi are the two major industry players in the soft drink industry, they account for a total of more than 60 percent and more than 70 percent of the U.S. and world markets, respectively. (Refer to Table 1 below)Table 1 World Soft Drink Market Shares (%)Company199519941993Coca-Cola Co.47.245.644.8PepsiCo Inc.22.121.821.7Cadbury Schweppes7.98.07.8Other 22.824.633.5Source: Beverage Marketing

Maketing strategy "PEPSI IN CHINA"

1303 words - 5 pages groups of customers. The promotion and popularization of brands requires communication with consumers. But here in lies the difficulty -- consumers of our age are being barraged by information. Ads, news, and a variety of other information carriers come thick and fast and almost suffocate the consumers. In view of this, Pepsi has wisely condensed the brand-promoting message it conveys to consumers and oriented its products toward young consumers

Mountain Dew: Reasons for failure in Pakistan, Marketing analysis, Strategies, USP, Pricing strategy, competitive analysis, market segmentation, target market, etc

8497 words - 34 pages Marketing Management INCLUDEPICTURE "D:\Ahtesham\Assignments\Mkt\Mm2\wh_dew_logo.gif" \* MERGEFORMATINET Marketing Management Term Report On "Mountain Dew failure in Pakistan" Submitted to:Samer S amirSubmitted By:Geeta KhianiMBA-RegularDate: 18-12-2006PrefaceThe report in your hand is entirely based on the experiences we went through during the course of Marketing Management. This report is a result of unanimous efforts of group

Coca Cola Vs Pepsi An International Battle

1101 words - 4 pages -time battle between Coca-Cola and Pepsi Co. Recently both companies have introduced their products to the foreign market, but in order for either company to turn a profit, there is a large amount of red tape they must cut before production can begin. This paper will examine the new markets and the roadblocks that have stopped these companies for so long.Established in 1886 and 1889, Coca-Cola and Pepsi Co., respectively, were among the first soft

Competitive Study Between Leading Brands: PEPSI vs COKE

4800 words - 19 pages Pepsi1999 - The Joy of Cola2. Industry OverviewPEPSIPepsi-ColaPepsi-Cola, most commonly called Pepsi, is a soft drink produced by PepsiCo which is sold worldwide in stores, restaurants and vending machines. The brand was trademarked on June 16, 1903, though the drink was first made in 1898 by pharmacist Caleb Bradham. Similar to Coca-Cola, its major rival, Pepsi was originally intended to cure stomach pains. There are several types of Pepsi

Similar Essays

Brand Management: Aero Asia Airline Service (Pakistan)


Impact Of Earnings Management On Firms Profitability In Pakistan

1016 words - 4 pages management is successful or not in misguiding the market players in capital market of Pakistan. Works Cited Anand, Manoj (2002). “Corporate Finance Practices in India: a survey,” Vikalpa: The Journal for Decision Makers, Vol. 27 (4), October-December, pp. 29-56. Beneish, M and M. Vargus, 2002. Insider trading, earnings quality, and accrual mispricing. The Accounting Review, 77. 735-791. Carlson, Bathala (2005). Ownership differences and

The Impact Of Human Resource Management Practices On Employees Turnover In Banking Sector Of Pakistan

2845 words - 11 pages Abstract Research has shown consistently that there are different factors which predicts turnover, so this study investigates that what factors, cause employees to leave one organization and join another. Second, to find out the significant impact of each variable on turnover. It is hypothesized that human resource management practices are negatively correlated with employee turnover. In this study multiple regression analyses will be run to

Amongst Brand/Marketing Management There Is A Significant Polarization About The Cost Effectiveness Of Using Celebrities In Advertising Communications. Explain

970 words - 4 pages separate the role of message and the role of the celebrity in selling the brand. Exactly because of this, many companies have started to draw back from big names and are dumping celebrity endorsements altogether. Take Pepsi, for example. The soft drink maker canned such celebrities as Beyoncé Knowles and Britney Spears. Pepsi officials said the celebrities were too big and the Pepsi brand didn't get the promotion out of the ad campaign that